MxMIndia

Tag: Apollo

  • Big B signs multi-year partnership with APL Apollo

    By Our Staff

     

    APL Apollo, structural steel tubes and pipes company, has appointed actor Amitabh Bachchan as its brand ambassador. It aims to further strengthen and expand its brand identity across the country with this signing.

     

    Said Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd: “We are incredibly proud to welcome Mr. Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”

     

    Added Charu Malhotra, Chief Brand Officer, APL Apollo Tubes Ltd: “Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections.”

     

  • Madison Public Relations (A Unit of Madison World) has recently signed on many new clients from diverse verticals.

    New clients for Madison PR

    By A Correspondent

     

    Madison Public Relations (A Unit of Madison World) has recently signed on many new clients from diverse verticals.

     

    Healthcare: Apollo Hospitals – Bengaluru, a tertiary care flagship unit of the Apollo hospitals group,
    Infrastructure: Indian Society of Heating, Refrigerating, (ISHRAE) & J.K. Cement, one of the largest cement manufacturers in Northern India.

     

    Food: Godrej Tyson, India’s premier poultry and vegetarian products manufacturer and marketer, with strong brands such as Real Good Chicken and Real Good Yummiez.

     

    Lifestyle: Carat Lane, India’s first and largest online diamond and diamond jewelry portal.

     

    Commenting on the new wins, eena Gidwani, CEO, Madison PR said, “We are delighted to sign on these new businesses in our different offices and are looking forward to creating interesting and impactful campaigns for them across the country.”