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Tag: Apollo Tyres Ltd

  • The campaign is titled #RacingHeartsSince1909 for the brand Vredestein

    Apollo Tyres mandates Mirum, announces new campaign for Vredestein

    By Our Staff

     

    Apollo Tyres has launched an awareness campaign for brand Vredestein in India, which is all set to get the Hearts Racing! Targeted towards the auto enthusiasts, the campaign aims to raise awareness on the superior performance and rich legacy of the Vredestein brand. The campaign is titled #RacingHeartsSince1909 and has been created by Mirum.

     

    Commenting on the awareness campaign, Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd, said: “Vredestein is synonymous with premium styling and ultra-high performance tyres. We are looking at promoting these qualities of the brand, along with its heritage and legacy, which is winning hearts of the consumers, through this campaign, which is being rolled out across mediums.”

     

    Added Arvind Nair, Director – North India, Mirum: “Our attempt with racing hearts was to bring forth the love for driving combined with the heritage of the brand. For a brand like Vredestein, we focused on the emotion and the legacy of performance that sets it apart for over a century.”

     

  • In a digital format, the edition promises to be bigger, better

    Apollo Tyres is back with #BadRoadBuddies

    By Our Staff

    Apollo Tyres is back with the #BadRoadBuddies in a digital format. As most of the activations have moved to the virtual space, the company has also chosen the path of building the community of enthusiasts online and is opening this event to the SUV owners/drivers and the two-wheeler riders, who enjoy drives during the weekend or on leisure/adventure trips.

    Said Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd: “We wanted to provide the enthusiasts a platform to come together and discover the roads less travelled across the vast Indian terrain. Bad Road Buddies is a special initiative curated by Apollo Tyres for them. We have opened this to people who love to explore the unexplored, and enjoy driving, whether on a two-wheeler or a four-wheeler, and our range of tyres will always be a reliable companion for their drive.”

     

     

  • Expands association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei

    Apollo Tyres extends association with MUFC to other countries

    By A Correspondent

     

    Taking forward its association with Manchester United Football Club, leading tyre maker Apollo Tyres announced the extension of this association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei. This is in addition to the existing association spanning 67 countries in Asia, Europe and few countries of Africa.

     

    Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, commenting on the extension of territories, said, “The last two years of our association with Manchester United Football Club has helped increase the awareness for the ‘Apollo’ brand across select markets. This expansion will help us in our brand building journey in the African and South East Asia regions and support our growth initiatives in various countries in the regions.”

     

    The association between the two organisations has resulted in the introduction of Apollo and Manchester United branded tyres in India, Thailand and the UK. Last year, a ‘Go The Distance’ football pitch, made using recycled rubber, was also inaugurated at Old Trafford in the UK. Similarly, carrying forward the association, the two organisations came together to nurture young football talent from India.

     

    Manchester United’s Group Managing Director, Richard Arnold commented, “Since becoming a partner of Manchester United in 2013, Apollo Tyres have demonstrated their commitment not only to the partnership, but also to our fans. They have introduced some amazing initiatives, including the installation of its community ‘Go The Distance’ pitch at Old Trafford, and more recently, its week long football camp held in India in conjunction with the Manchester United Soccer School, aimed at inspiring India’s next generation of sporting stars. Apollo Tyres have shown how through our partnership they can create programmes like this that not only give something back to the community but also increases the company’s brand awareness in key markets. With the expansion of its rights into these new territories, we hope to bring many more exciting enterprises to our fans.”

     

  • The new global relationship will be run out of Apollo Tyres' Global Marketing Office in London

    Apollo Tyres appoints J. Walter Thompson as its global creative agency

    By A Correspondent

     

    Apollo Tyres, a leading tyre major, has announced the appointment of J. Walter Thompson Company as its global creative agency, which the latter won after a multi-agency pitch. J. Walter Thompson Company has replaced Apollo Tyres’ earlier agency, The Brooklyn Brothers.

     

    Apollo and Vredestein are the key brands of Apollo Tyres portfolio, and J. Walter Thompson Company will work on growing these brands globally.

     

    Marco Paracciani

    Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd said, “We thank The Brooklyn Brothers for the work done in the last year. We are very excited to have J. Walter Thompson Company on board with us to further grow the two great brands — Apollo and Vredestein. The team has demonstrated real passion and understanding of our brands. We look forward to working with them and develop category leading communications.”

     

    Jagdip Bakshi, J. Walter Thompson Company London Global Team Leader added, “Apollo is an amazingly successful business which continues to challenge and set new benchmarks in the tyre industry. It is an exciting time to be partnering with them and we look forward to developing great work.”

     

    The new global relationship will be run out of Apollo Tyres’ Global Marketing Office in London and J. Walter Thompson Company will service from its London, Amsterdam and New Delhi offices.