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Tag: APCO Worldwide

  • The partnership will focus on developing a comprehensive communication offer

    APCO Worldwide and Aakriti Promotions form strategic partnership

    By A Correspondent

     

    Leading global communication consultancy, APCO Worldwide’sIndiaoperations on Wednesday announced a strategic partnership with Aakriti Promotions & Media Ltd, a premier Ahmedabad-based advertising agency. The partnership will focus on developing a comprehensive communication offer.

     

    APCO and Aakriti had recently partnered to deliver the integrated communication campaign for Vibrant Gujarat 2011Summit, which had attracted participation of more than 200 trade associations and trade delegations from 101 different countries. Investment announcements valued at more than $460 billion were made. APCO has been retained for the 2013 summit.

     

    Commenting on APCO’s first such partnership in India, Philippe Maze-Sencier, executive director of APCO Worldwide for India, the Middle East and Africa said: “India is a growing market for APCO, and this partnership strategically integrates APCO and Aakriti’s services to provide a 360-degree communication service to present and future clients.”

     

    Sukanti Ghosh, APCO Worldwide’s managing director inIndia, added: “We are very excited about the opportunities we see in partnering with Aakriti, which will accelerate our plans for APCO’s growth inIndia.”

     

    Pankaj Mudholkar, advertising veteran and managing director of Aakriti, said: “Our strategic partnership with APCO will help us provide integrated services to our existing clients and expand opportunities nationally. APCO’s acclaimed strategic communication record mixed with Aakriti’s expertise in above-the-line and below-the-line advertising activities will enable the partnership to deliver the best holistic service in the industry.”

     

    Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication consultancy with offices in major cities throughout theAmericas, Europe, the Middle East, Africa andAsia. As well as winning several awards for its work inGujaratincluding ‘Best Government Communications Campaign in Asia-Pacific’, APCO Worldwide was recently declared South-East Asia Consultancy of the Year by The Holmes Report. With two full-service offices inNew Delhiand Mumbai, APCO Worldwide inIndiaserves the communication needs of a number of global corporations, government entities and NGOs across diverse industry sectors.

     

    Headquartered in Ahmedabad, Aakriti provides integrated communication services and its clients include top corporates like Adani, Cera, Sai infosystems and Gujarat Gas Ltd in Ahmedabad; Transstadia in Mumbai; and Alpha G Corp in Delhi.

     

  • The former US ambassador to India is part of the teams providing strategic counsel to international companies and governments entering global markets and expanding overseas

    Tim Roemer joins APCO Worldwide as senior VP

    By A Correspondent

     

    Tim Roemer, formerUSambassador toIndiahas joined APCO Worldwide as senior vice president. Announcing the progression, Founder and CEO Margery Kraus said that Roemer will also serve as a member of APCO’s Global Political Strategies (GPS) and International Advisory Council (IAC) groups, providing strategic counsel to international companies and governments entering global markets and expanding overseas.

     

    “Tim brings a strong background in international trade and investment, education policy and national security,” said Kraus. “We are very pleased that he’s joined our team, and we know he’ll be an integral resource to clients who are looking to create partnerships and business opportunities across growing markets throughout the world.”

     

    “I am pleased that Ambassador Roemer and I will have continued opportunities to collaborate through our work with APCO,” said Lalit Mansingh, IAC and GPS member, who served earlier as Indian ambassador to theUSand as high commissioner to theUnited Kingdom. “I have dedicated my career to promotingIndiaand its role in the global marketplace, and I look forward to partnering with Tim and other senior counsellors to help clients better develop corporate strategies, achieve successful market entry, and identify specific policy and communication challenges.”

     

    In broadening and deepening the US-India partnership, Ambassador Roemer led one ofAmerica’s largest diplomatic missions. Under the leadership of President Obama and Secretary of State Hillary Clinton, he oversaw the implementation of several key policies and initiatives, including increasing cooperation, technology transfer and commercial sales in the defence and space industries; signing the Counterterrorism Cooperation Initiative to further expand cooperation in areas such as intelligence and homeland security, money laundering and terrorist financing; and assisting India on its Global Center for Nuclear Energy Partnership. He also emphasized commerce and exports, helping moveIndiafromAmerica’s 25th-largest trading partner to 12th.

     

    “Tim is well-known in Washington as a problem-solver who encourages collaboration and cooperation – valuable traits given the current political environment and the importance of the challenges we face,” said Don Riegle, formerUSsenator and chairman of APCO’s government relations team. “It will be a privilege to work with Tim in his new role.”

     

    “Tim’s experience in effectively identifying and enhancing shared values between India and the US will be crucial as APCO’s operations in India continue to expand,” said Sukanti Ghosh, managing director of APCO in India.

     

    Prior to his diplomatic appointment, Ambassador Roemer served for 12 years in the US House of Representatives. He was a member of the 9/11 Commission and one of the first members of Congress to advocate for a more dynamic and entrepreneurial Department of Homeland Security.