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Tag: Aparna Mahesh

  • The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli

    Script Room bags Great Learning’s mandate

    By Our Staff

     

    Creative agency Script Room has bagged the mandate for Great Learning’s campaigns with brand ambassador Virat Kohli. The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns.

     

    Aparna Mahesh
    Aparna Mahesh

    Speaking about the creative mandate for the campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said: “We were very impressed by the creativity and passion displayed by the team at The Script Room and are confident they will help us drive awareness for our degree and certificate programs in a very engaging way. We are quite excited about the way the campaign is shaping up.”

     

    Ayyappan Raj
    Ayyappan Raj

    Speaking about the win, Ayyappan Raj, Founder, The Script Room said: “Edtech is a very exciting space and there’s a lot of interesting work happening in the category. And we are super delighted to work with Great Learning on their new campaign with Virat Kohli. They are a fabulous team to work with, and really helped us push the envelope both in terms of thinking and execution. The films are coming out really well and you can expect to see some super exciting work very soon.”

     

    The campaign is scheduled to break later this month.

     

  • To promote new age online degree programmes

    Great Learning launches campaign for online degree

    By Our Staff

     

    EdTech company Great Learning  has launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new age degree programs. The campaign is targeted towards freshers and young professionals who are looking for career growth.

     

    Speaking about the campaign Aparna Mahesh, Chief Marketing Officer, Great Learning said: “In a highly volatile digital economy, employers are looking to hire talent with industry relevant skill sets, so they can start adding value right from the start. Just the stamp of a degree is not enough, it is important for young professionals to demonstrate a holistic understanding of fundamentals needed for the job. UGC approved online degrees from reputed institutes, supported by tech platforms like ours will ensure a wide number of students across have access to high quality, industry relevant education. With this campaign, we aim to strike a chord with our target audience on the need to choose the right degree for themselves. The response to this campaign has been overwhelming so far. It is great to see the idea of this communication resonate with so many learners across domains and sectors.”

     

  • Launches a new TVC to urge learners to upskill

    Virat Kohli films for Great Learning

    By Our Staff

    Edtech company Great Learning has released a new TVC featuring their brand ambassador Virat Kohli. The ad film is the third in the series of the multi-film campaign titled Power Ahead – Jo Seekhta Hai Wahi Aage Badhta Hai. It showcases how upskilling is a necessary step for students and professionals. The ad film will air across 40+ national channels of varied genres starting mid-April. The campaign has been conceptualized by Sideways and directed by Cornerstone.

    Said Aparna Mahesh, Chief Marketing Officer, Great Learning: “In today’s volatile world, constant learning and upskilling will increasingly be the main source of stability for professionals. Great Learning has always been focused on providing professionals with access to top-notch programs from the world’s best academic institutions. Virat embodies Great Learning’s philosophy of lifelong learning and disciplined effort in his game. His ethos of pursuing excellence is exactly what we follow at Great Learning while delivering our programs across domains to our learners.  We believe his passion to stay at the top of his game will inspire our learners and audience to uplift their careers through mentored learning.”

    Added Abhijit Avasthi, Co-founder, Sideways: “Great Learning’s stance of ‘Jo seekhta hai, wahi aagey badhta hai’ is true of any sphere of life or career. Virat is an embodiment of this philosophy. And the results are there for all to see. We have seen a lot of traction ever since we launched this thought last August. We hope to continue and build on the momentum.”

     

  • The company will be offering free career counseling opportunities to students and professionals enabling them to make better, informed career decisions

    Great Learning launches Diwali campaign #NewBeginning for learners

    By A Correspondent

     

    Edtech firm Great Learning has launched a new social media campaign titled #NewBeginning. As a part of this Diwali campaign, the company will be offering free career counseling opportunities to students and professionals enabling them to make better, informed career decisions.

     

    Speaking about the campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said: “People often have doubts about their career choices and decisions at various stages of their journey. Today, Covid has made people across industries want to understand much more about future proof career options. Through this initiative, we are making efforts to assist people in making the right choices for the new normal world that can help in accelerating their career growth. Through the knowledge and industry experience of our key counselors if we would be able to power individuals by providing them the right direction, we would be contributing in a small way to their new beginnings.”

     

     

  • She joins BankBazaar from FreshMenu where she was the CMO

    Bankbazaar.com appoints Aparna Mahesh as CMO

    By A Correspondent

     

    Bankbazaar.com has appointed Aparna Mahesh as CMO. Based out of Bengaluru, Mahesh will lead the company’s marketing strategies, to drive the next phase of growth at BankBazaar.

     

    Mahesh joins BankBazaar from FreshMenu where she was the CMO. Prior to this, she headed Brand Marketing at Quikr.com.

     

    Commenting on the appointment, Adhil Shetty, Co-founder and CEO, BankBazaar.com, said: “We started our journey with a digital-only strategy aimed at the metros, as that is where the bulk of our customers existed then. Today, cashless, paperless finance is gaining acceptance across India, and it is time to revisit our marketing strategy. It is the time we look beyond the online space exclusively, and reach out to more people than ever through mass media as well. As we explore newer strategies and experiment with other media, we are thrilled to have an industry stalwart like Aparna to support us and guide our efforts.”