MxMIndia

Tag: Aparna Gupta

  • Will be involved in digital and creative strategy, planning and social media campaign

    Evolve Digitas wins digital mandate for Lahori Zeera

    By Our Staff

     

    Evolve Digitas has won the digital mandate for Lahori Zeera with the vision to change the perception about Desi drinks in India.

     

    The account will be managed by agency’s NCR Office and the mandate includes media planning, social media, awareness campaign, product launches, creative solutions and duties with an aim to build brand awareness and reflect the vision of the brand through social conversations.

     

    Speaking on the account win, Aparna Gupta, Managing Director, Evolve Digitas said, “Winning the mandate makes our relation and commitment with Lahori Zeera  more special .We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market. We are extremely excited and look forward to partner with Lahori in creating some interesting work together. We pride ourselves in being strategically and creatively very strong, especially when it comes to integrated ideas. This is what makes Evolve Digitas so successful in most of our pitches.”

     

  • Will be involved in digital and creative strategy and social media campaign

    Evolve Digitas wins mandate for Grand Slam Fitness

    By Our Staff

     

    Evolve Digitas has won the Social Media and PR mandate for Grand Slam Fitness (GSF), a fitness equipment company. The account will be managed by agency’s NCR Office and the mandate includes overall planning, social media, brand building, awareness campaign, PR activities, product launches, events and other outreach activities

     

    The company will also be in charge of developing effective digital engagement strategies to amplify the GSF’s online and social presence.

     

    Commenting on this association, Prateek Sood, Director, Grand Slam Fitness said: “We are delighted to have Evolve Digitas on board and hoping that Evolve Digitas will help us to connect more with the digitally inclined. We were impressed with the comprehensive approach by Evolve Digitas and feel that this association would be a good fit. We are delighted to choose them as our public relations and digital partner”.

     

    Speaking on the win, Aparna Gupta, Managing Director, Evolve Digitas added: “We expect to meet and exceed the mandate entrusted to us by Grand Slam Fitness and strive to make brands valuable to the world. One of our biggest strength is making health & fitness brands more robust and will also help to upscale its business with data and analytics-driven approach”

     

  • Willbe involved in digital creative strategy and social media campaign

    Evolve Digitas wins mandate for SoulFuel

    By Our Staff

    Evolve Digitas has won the digital mandate for SoulFuel, a protein supplement. As per the mandate, the scope of work includes brand’s digital and social media strategy, e-commerce portal development and management to position SoulFuel as a superior nutritional and dietary supplement brand.

    Said Priyanka KaulLakdawala, Founder, SoulFuel: “We decided to go ahead with Evolve Digitas because they brought a unique combination of freshness and great insights. The agency understands our ambition for increasing awareness about the protein needs of the human body and stimulating the desire to adopt a healthier lifestyle.”

    Added Aparna Gupta, Managing Director, Evolve Digitas: “The digital and creative mandate for SoulFuel is a great opportunity for us to work with one of the leading brands in the rapidly growing fitness segment and we are aligned with the brand’s aspiration and the audience’s expectations.”

     

     

  • Will build digital creative strategy and social media campaign across all social media platforms

    Evolve Digitas wins mandate for GMR Aerocity

    By Our Staff

     

    Evolve Digitas has won the digital mandate for GMR Aerocity. The mandate includes digital creative strategy and social media for positioning GMR Aerocity as top commercial hub with its partner hotels and commercial establishments.

    Said Aparna Gupta, Managing Director, Evolve Digitas: “We’re excited and proud to partner with GMR Aerocity in their digital journey. With this mandate, we look forward in helping GMR Aerocity in engaging with the audience in the digital space and building their online footprint.”

  • Ratan Kumar to join as COO, India Country Manager

    Evolve Digitas acquires ‘Thinking Folks’

    By A Correspondent

     

    Evolve Digitas, a digital and design company, has announced the acquisition of Thinking Folks, a creative agency in Gurugram. The all share swap deal will see Evolve Digitas strengthen its creative and design team looking to consult and service global clients.

     

    Speaking on the occasion, Aparna Gupta, Managing Director, Evolve Digitas said: “Evolve Digitas has been rapidly scaling up for the past 2 years with a growing digital footprint globally. A testament to the dynamic approach and value we bring to them. With Thinking Folks getting on board we will accelerate further and continue to partner in the business growth of our clients’ businesses.”

     

    Ratan Kumar comes with close to two decades of experience in leading agencies like Hakuhodo, Vyas Giannetti and Leo Burnett Orchard.