MxMIndia

Tag: Aparna Deshmukh

  • As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office

    Isobar India bags digital mandate for LIXIL Water Technology

    By A Correspondent

     

    Isobar India has been appointed as the digital partner for LIXIL Water Technology. As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office. The agency won the account following a multi-agency pitch.

     

    Aparna Deshmukh

    Speaking of the appointment, Aparna Deshmukh, Senior Director Marketing – LIXIL Water Technology said: “We at LIXIL India are delighted to have Isobar on board as our digital partner at this exciting juncture of our journey. Our brands GROHE and American Standard are very strong in their segments. As we transition into a stronger consumer-centred, architect and designer preferred business, we look forward to developing category disrupting communication and engagement platforms that will accelerate our growth and leadership. We believe we have found the right partner to help us in the next chapter of our story.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India said, “We’re excited and proud that LIXIL Water Technology has selected Isobar as the digital partner for its India operations to build connections with consumers across markets. We look forward to elevating this luxury brand to be the top digital brand in its category by delivering strategically informed, inspirational and creative work.”

     

     

  • Isobar will handle the digital and social media mandates of the two channels

    Isobar India bags digital mandate for Fox Life and NatGeo India

    By A Correspondent

     

    Isobar India has been appointed as digital partner for Fox Networks Group India’s flagship channel brands, National Geographic and Fox Life, to handle their digital and social media mandates.

     

    Speaking on the appointment, Aparna Deshmukh, Vice President, Content and Communications, Fox Networks Group, said,“We are committed to iconic storytelling and delivering experiences; both for National Geographic and FOX Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums.”

     

    Added Gopa Kumar, Vice President, Isobar India:“We’ve had a fantastic start to 2017. We are delighted to partner with Fox Network Group in India. It is an interesting category and there is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life. The team is looking forward to create amazing work with our newest client.”

     

  • This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India

    Fox Networks Group announces new leadership structure

    By A Correspondent

     

    In its endeavour to further strengthen the network’s proposition in India, Fox Networks Group (FNG) announced a new leadership structure in the product team.

     

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – The Channel and brand strategy, On Air communication and Original productions.

     

    The latest addition to this team is Aparna Deshmukh, who joins as Vice President, Content and Communications, and shall be responsible for Channel Strategy and Operations for all FNG brands in India. Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as Head – Creative Services; broadcast design and On Air Communication for all channel brands.  Meanwhile, Shruti Takulia will continue in her role as Creative Director – Original Productions.

     

    Speaking on the new leadership structure Swati Mohan, Business Head, Fox Networks Group, India says, “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser.”