By A Correspondent
Aparna Bhosle will lead Zee TV as its Business Head. Bhosle will continue to lead the FTA GECs and will report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL.
The premium cluster will now be led by Shaurya Mehta, in addition to his current role as Chief Operating Officer, Living Entertainment. He will also report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL
By A Correspondent
Zee Entertainment Enterprises Limited (ZEEL) is all set to strengthen its position in the English cinema cluster with the launch of its premium HD offering - &Privé HD. The channel will go live across HD DTH platforms on September 24.
Speaking about the launch, Punit Misra, CEO, ZEEL said:”We are proud to present &Privé HD to our viewers who feel the other side of cinema; audiences who have a mind of their own, who chart their own path and take the road untaken. Like the name suggests, through &Privé we wish to become your personal space for quality cinema. In the last two years, there has been a remarkable growth in the viewership of premium English movies on the HD platform. With the launch of &Privé, we wish to further accelerate this and delight our consumers. The & brand talks to the contemporary Indian who has a progressive outlook and is experimental with his/her choices. We are confident that the &Privé brand extension, with its brilliantly curated content, will find a place in the hearts of the non-conformist, discerning viewer.â€
Added Aparna Bhosle, Business Cluster Head – Premium and FTA GEC Channels, ZEEL: “The curated list of movies that will be aired on the channel have multiple layers and a certain depth – something that we have realized appeals to a section of non-conformist cinema enthusiasts in India. &Privé HD will boast of a line-up of movies that will cut across genres and will hopefully remain etched in the minds of our consumers, making them truly experience ‘The Other Side’ of cinema.â€
Speaking on the marketing strategy, Prathyusha Agarwal, CMO, ZEEL said: “For our free-thinking audience who have a fierce aversion to follow, &Privé HD will fuel the drive to think and feel different. Keeping in line with their evolved design sensibilities, the Brand & Broadcast Design delivers a signature luxury visual experience that is inspired by international magazine style and semiotics. Our communication campaign is an ode to our TG who venture beyond the obvious, celebrating those who feel the other side.â€
By A Correspondent
On June 23, Zee Entertainment launched Zindagi with much fanfare. In almost no time, the channel grew in popularity, even though viewership numbers were limited. Not only did the channel rekindle the belief in finite entertainment but also threw up new stars from across the border.
While Zee continued to repose faith in the channel, last year, Zee group Chairman Subhash Chandra announced that the channel would stop airing Made-in-Pakistan software in the wake of the Uri massacre. Given that things didn’t really improve on the border front, the channel launched a slew of Indian and international programming.
And now ZEE has announced the decision to move Zindagi from the television broadcast platform to its video-on-demand platform OZEE from Saturday, July 1. This move has been announced with an objective to expand digital engagement with audiences who thrive on time-shifted viewing, notes a communique.
Said Aparna Bhosle, ZEE’s Business Cluster Head, Premium & FTA GEC channels: “Zindagi is a thought leader in premium entertainment and the shift to digital is yet another example of innovation from Zee. Making it available exclusively on OZEE will enable us to deliver more distinctive and quality content to audiences on the move.â€
By A Correspondent
BBC Worldwide has announced a deal that will make award-winning and highly rated BBC dramasavailable toZee Café’s viewers throughout India during primetime.
“We are very excited to be working with Zee Café, a leading channel in the English entertainment genre,â€Â said Myleeta Aga, SVP South & South East Asia. “Through this BBC First block, discerning Indian viewers will now have access to top-rated, premium dramas from the BBC. We are confident that the block will be popular with Zee Café’s viewers.â€
The block will launch on Monday, June 26 and will air every week night at 10pm. It will give audiences access to some of the best BBC dramas – unforgettable stories that challenge, immerse and entertain, from a distinctly British perspective.
Said Aparna Bhosle, Business Cluster Head, Premium & FTA GEC Channels, Zee Entertainment Enterprises:“Availability of premium British content has been limited thus far in India .Who better to partner with other than the BBC to make quality shows from the region available to our viewers?â€. “The addition of the BBC First block will strengthen the channel’s proposition of the best of English language television programmes to its fans.â€
By A Correspondent
ZeeQ has rolled out a new TVC for its young audience. Keeping in mind the objective of establishing itself as a provider of ‘clean entertainment but with unlimited masti’, the channel has picked up an important element of a child’s characteristic – ‘Masti’. The new TVC establishes the position that ‘Masti’ keeps both the body and mind of the child active.
The TVC showcases four distinct situations in a kid’s life where fun plays a pivotal role. The acts show children in a regaling act full of fun, playing innocent and fun-filled pranks which amuse and add cheer to every person around them. Be it jumping into the puddle with the friends and laughing away to the little joys of life, to playing smart pranks on family members, the common factor that is all encompassing in this campaign is mind-full fun.
Aparna Bhosle, Deputy Business Head, ZeeQ said, “Our vision is to make ZeeQ India’s best suited entertainment channel for kids that offers mind-full content but with endless entertaining masti and our new TVC conveys just that.â€
Apart from the on-air telecast of the new TV campaign, ZeeQ will also be leveraging their campaign concept “Ham hain Mastikhor kids†on a 360 degree promotional platform spanning Digital, Radio, etc through exciting audience outreach programmes namely contests and other engagement activities across various cities in India.
By A Correspondent
ZeeQ has rolled out a brand new TVC for its young audience. Keeping in mind the objective of establishing itself as a provider of ‘clean entertainment but with unlimited masti’, the channel has picked up an important element of a child’s characteristics which is – “Mastiâ€. The new TVC is trying to establish the position that ‘Masti’ keeps both the body and mind of the child active.
The TVC showcases four distinct situations in a kid’s life where Masti plays a pivotal role, true to the channel’s philosophy. The acts show children in a regaling act full of masti and fun, playing innocent and fun-filled pranks which amuse and add cheer to every person around them. So be it jumping into the puddle with the friends and laughing away to the little joys of life, to playing smart pranks on family members, the common factor that is all encompassing in all the scenes of this TVC is Mind-full Masti.
Aparna Bhosle, Deputy Business Head, ZeeQ expressed her views on the new TV Campaign, “Our vision is to make ZeeQ India’s best suited entertainment channel for kids that offers mind-full content but with endless entertaining masti and our new TVC conveys just that.â€
Apart from the on-air telecast of the new TV campaign, ZeeQ will also be leveraging their campaign concept “Ham hain Mastikhor kids†on a 360 degree promotional platform of Digital, Radio, On Ground through exciting audience outreach programmes namely contests and other engagement activities across various cities in India.