MxMIndia

Tag: APAC

  • If 2019 was a disastrous year for India & Indians, an Ipsos study says 92% urban Indians think 2020 would be better

    Achche Din, Finally ?

     

    So will 2020 mark ‘achche din’ for Indians ? According to the latest global survey by Ipsos titled Predictions 2020 Survey, 92% urban Indians are optimistic that Circa 2020 will be a better year for them, than 2019 and 83 per cent are bullish about  the performance of the global economy in 2020 and predict that it will be on a stronger footing vis-à-vis 2019. China is most optimistic about the performance of the global economy (84%) and is placed a notch higher than India (Philippines is tied in with India at the 2nd spot). Global citizens though are riding on caution and only half of those polled (52%) predict a bumper year for the global economy.

     

    Predictions captures views of citizens on some of the key issues straddling World Affairs, Society & Culture, Technology and Outlook, to understand from them, how they foresee Circa 2020 would unfold. The survey findings are a mixed bag. There is optimism on the one hand, then we also see some bit of skepticism and concerns too surface around macro issues.

     

    “The survey provides a panoramic view of what is likely to dominate global events and it is a good opportunity for countries to be mindful of what the citizens are thinking, bang in the beginning of the year and address their concerns and measure up to their expectations,” said Amit Adarkar, CEO, India & APAC Operations Director, Ipsos.

     

    Outlook 2020

     

    83% Indians are bullish about the performance of the global economy in 2020, though only half of global citizens echo similar view; 71% urban Indians are confident there will be pay parity for women –paid same as men for the same work (only 44% global citizens are hopeful); 75% urban Indians are confident that Indian sportspersons will up their medal tally in the 2020 Summer Olympics (only 43% global citizens feel their teams will bag more medals in the summer Olympics); further, a whopping 92 per cent of the urban Indians polled are confident that the year 2020 will be better for them, personally, vis-à-vis 2019 (75% global citizens too feel this year will be better).

     

    Top trends predicted for 2020

     

    82% urban Indians foresee people around the world spending more time online than watching TV (78% of the global citizens polled, hold a similar view); at a personal level, 72% of urban Indians say that they will be watching more TV from streaming services as opposed to cable/ satellite or over the air (half of global citizens (50%) too cite similar preference this year). There is over estimation seen for self-driving cars among urban Indians – 61% per cent urban Indians predict, self-driving cars (autonomous vehicles) will be usual sightings on the streets of their cities (only 36% global citizens foresee this happening). Almost half of urban Indians (48%) predict a re-election for Donald Trump as the President of the United States (35% of global citizens too feel the same). 37% urban Indians believe aliens will descend on Earth (only 15% of global citizens believe it will happen so), this year.

     

    Top concerns of 2020

     

    Global warming is top concern. 78% urban Indians worry that average global temperatures will further soar in 2020 (77% global citizens too predict the same); 46% urban Indians fear major stock markets around the world to crash in 2020 (35% global citizens too fear); 4 in 10 Indians are apprehensive of a terror strike in 2020 (32% global citizens too); half of urban Indians (52%) dread a natural disaster taking place in 2020, that will impact people in their own town/ city (3 in 10 global citizens too fear); over half of urban Indians (55%) fear large scale public unrest (protests & riots)  taking place in India, in 2020, to rebel against the way the country is being run (56% global citizens too predict unrest in their countries, for poor governance); 69% urban Indians foresee traffic situation in their area to worsen  (58% global citizens have a similar concern around traffic in their area); 4 in 10 Indians (42%) fear one of their online accounts (email, social media or banking) will be hacked in 2020 (37% global citizens have a similar concern).  Half of urban Indians polled (50%) fear feeling lonely most of the time in 2020. Only 3 in 10 global citizens (33%) are likely to feel lonely.

     

    Personal goals

     

    90 per cent of urban Indians polled consciously want to make personal goals and resolutions in 2020, to focus on specific things for themselves and for others. Interestingly, 76% of global citizens too want to operate this way, in 2020!  46% urban Indians say they will reduce screen time for social media, this year. 27% global citizens too want to spend less time on social media, this year.

     

    Reflections – Circa 2019

     

    Verdict pronounced: 2019 fell short on expectations, for the country as well as for the citizens themselves, at a personal level.

    Year 2019 turned out to be a disastrous year for India, feel 61% of urban Indians polled. 65% of global citizens too feel that 2019 was horrible for their countries.

    Personally too, 2019 did not delight Indians (58%) or global citizens (50%), it was a rocky year for them and their families.

     

    Methodology

     

    These are the findings of the Global Advisor Wave predictions survey for 2020.  In total 22,512 interviews were conducted between 26th November–6th December 2019, among adults aged 18-64 years in the US and Canada, and adults aged 16-64 years in all other markets.

    The survey was conducted in 33 markets around the world including India via the Ipsos Online Panel system.

     

     

  • After 16 years at the Beeb, veteran broadcast marketer joins the CNN International to head adsales in Asia Pacific

    BBC’s Sunita Rajan to head CNN’s adsales in APAC

    By A Correspondent

     

    Sunita Rajan

    She’s always made money on news, now she’s making it. After over a decade-and-a-half at the BBC, Sunita Rajan is joining CNN International Commercial’s executive team under Chief Commercial Officer Rani R Raad with a remit to continue building CNN’s business growth trajectory in the Asia Pacific region. That’s what the press release tells us. Simply put, Sunita Rajan is joining CNN in March 2015 to head sales for APAC which includes the Mumbai and Delhi offices of the broadcast major.

     

    Ms Rajan will oversee an extensive client base across the breadth of the Asia Pacific region and will lead teams based across five offices in Hong Kong, Singapore, Tokyo, Delhi and Mumbai and a network of representatives across Asia, overseeing the strategy to drive advertising revenue for CNN’s global portfolio of multi-platform products among Asia Pacific based advertisers. She will also be part of Mr Raad’s management team which guides the brand’s international commercial strategy.

     

    “Sunita’s wealth of experience coupled with her dynamic leadership style will be a huge asset to CNN as we look to continue our growth path in the Asia Pacific region,” said Mr Raad.

     

    “This is a tremendous opportunity to build further growth for the global news leader across its extensive portfolio of TV and digital products in a region as exciting and dynamic as Asia Pacific,” said Ms Rajan. “I’m looking forward to taking up this new role working with such a highly talented team.”

     

    Ms Rajan’s media career has spanned 25 years and has included roles at Star Television, News Television (India) and BBC Worldwide, where she was most recently Executive Vice President Advertising Sales, Asia Pacific.

     

  • While the top-level realigning at the group was made known earlier to one and all, the event also witnessed a couple of other key announcements from the group

    Realigned DDB Mudra ups ante for APAC push

    By A Correspondent

     

    After a realigning and restructuring exercise that stretched through to 100 days plus and with several key appointments and a few exits later, the DDB-Mudra alliance presented itself in a new avatar as the DDB Mudra Group at an event in Mumbai yesterday. The event was made interesting by having the APAC, Japan and India Chairman & CEO of DDB, John Zeigler announce the key milestones to the gathering.

     

    While the top-level realigning at the group was made known earlier to one and all, the event also witnessed a couple of other key announcements from the group. These included the entry of TracyLocke, one of the world’s most awarded shopper marketing agencies into India and the decision to make Water, the strategic branding and design consultancy to join the Interbrand network and represent Interbrand in India.

     

    With a client roster that boasts the likes of HP, T-Mobile, Starbucks, Johnson & Johnson, Gatorade, Tropicana, PepsiCo, Sony and Unilever’s Lipton, TracyLocke will be managed in India by Pratap Bose, Chief Operating Officer of DDB Mudra Group. According to Jim Sexton, Global Chief Marketing Officer of TracyLocke, “Once we saw the level of retail expertise and comprehensive knowledge of the India consumer and shopper at DDB MudraMax, we knew we had the perfect fit. We look forward to delivering to our clients a unique brand of shopper marketing relevant to each segment of the Indian market. Additionally, we hope to share proprietary marketing tools that we can take from India to the rest of the world.”

     

    As for the revitalised DDB Mudra Group, the network in India will be split as DDB Mudra, Mudra and DDB MudraMax. Accordingly the group has adopted a new structure, brand identity, colours and architecture that will drive forward the change. The new structure will comprise eight branded agencies as follows: DDB Mudra – the Influence & behavioural change agency with a pan India presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata and Mumbai; DDB MudraMax – the Experience & Engagement agency which offers Media, Out-Of-Home, Retail and Experiential; Mudra – the partnership for entrepreneurs agency with a pan India presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata and Mumbai; DDB Health & Lifestyle – Health & Lifestyle Solutions practice; RAPP – data driven marketing services agency; Tribal DDB India – interactive & new media agency; Water – Brand & Design consultancy and Maatra – localisation & pre-media services agency.

     

    Elaborating on the proposed management structure, Madhukar Kamath, Group CEO and MD, DDB Mudra Group said that while he was proud of Mudra’s past, he is equally excited about the future. According to Kamath, the executive board committee will comprise of Sonal Dabral, Chairman & CCO, DDB Mudra Group, Pratap Bose, COO – DDB Mudra Group, Madhukar Kamath, Group CEO & MD, DDB Mudra Group, Dilipkumar Upadhyaya, CFO and Ajit Menon, EVP – DDB Mudra Group. Excited about the largescale realigning, Kamath said that the new venture would see DDB Mudra emerging amongst the fastest and topmost agency in a few months from now. He was also in praise of his clients of whom he said that about 40 per cent of them access more than one business service of the Group, which speaks volumes of the solutions and services that the group has to offer.

     

    Earlier, John Zeigler began by highlighting the growth of DDB Worldwide and how it is looking at Asia Pacific, led especially by India, to drive its expansion into the region. “Current figures suggest our growth split as 44 per cent from Europe, 38 per cent from North America, 6 per cent from Latin America and 11 per cent from Asia Pacific. Our core focus would be to increase the pie of Asia Pacific to a large sum going forward and this would be driven by India which is being seen as a leading market in marketing communications by most agencies.” In a one-on-one conversation with MxMIndia, Mr Zeigler was hopeful of deriving a modest growth across APAC as he said, “With the kind of businesses we have in India we should be able to achieve a growth rate of 25 per cent plus. As for our other agencies across Asia Pacific, we had a compounded growth rate in excess of 30 per cent year on year.”

     

    Mr Zeigler further highlighted how DDB’s model was unique in the sense that it captured both local and global sentiments of its clients and offered services that were unmatched in nature. The idea, according to Zeigler, was to be seen as an agency offering local solutions to international clients who wanted to tap outside markets as well as offering international solutions to local clients who wanted outside exposure to derive local growth.

     

    On getting TracyLocke to India, Mr Ziegler said, “As one of the leading shopper marketing agencies in US andEurope, TracyLocke brings vital shopper insight and great creativity into our future. The launch in India is its entry intoAsiaand will be providing vast opportunities for the entire DDB Asia Pacific group.” The summit is to be conducted next month and will showcase the experience, skill sets, global practices and learning of the entire DDB Asia Pacific region which has distinguished itself in 2011 with several impressive wins including Spikes Asia’s Network Agency of the Year 2010 and 2011, and AdFest Network Agency of the Year. The summit will be attended by Chuck Brymer, President and CEO of DDB Group Worldwide; John Zeigler, Chairman & CEO, DDB Asia Pacific, India & Japan; and Patrick Rona, Tribal DDB Asia Pacific’s President and Chief Digital Officer for DDB Group Asia Pacific, as well as an overseas contingent of senior agency personnel from across the Asia Pacific region.