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Tag: APAC Effie Awards 2015

  • The finalist results were out following two rigorous rounds of judging by a jury consisting of 115 senior level advertising and marketing professionals

    APAC Effie Awards 2015 unveils list of finalists

    By A Correspondent

     

    92 entries have made it to the finalist list and will be contending for metals at the highly coveted APAC Effie Awards 2015.

     

    The finalist results were out following two rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region. The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and 4 Heads of Jury – Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald’s APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.

     

    The finalists are represented by agencies from 13 countries, featuring campaigns which have run in the Asia Pacific region. Dominating the list are entries from India, Australia and New Zealand with the greatest number of finalists. Ogilvy & Mather takes the lead as a network with 27 entries, followed by 18 entries from BBDO Worldwide and 8 from Lowe & Partners.

     

    Other agency networks which saw several entries on the list such as DDB Group, JWT, Hakuhodo, McCann Worldgroup, Saatchi & Saatchi, TBWA and Y&R.

     

    “The quality of this year’s entries to APAC Effies certainly raised the standards of the competition. This is no doubt a true congregation of the best campaigns in the region. The entries that rose to the top have proven to deliver convincing and solid results, rooted in strategic creativity,” commented Jarek. “I am delighted that the industry continues to produce communication that inspires and brings results for our clients in a dynamically changing marketing and social landscape of Asia Pacific. Congratulations to all the finalists.”

     

    Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 10 April 2015.

    APAC Effie Awards 2015 Finalists

     

     

  • The Call for Entries was launched along with the campaign "Let the Numbers Tell Your Story" by Leo Burnett Indonesia

    APAC Effie Awards 2015 calls for entries

    By A Correspondent

     

    The 2015 Asia Pacific Effie Awards has announced the Call for Entries. The 2015 Awards features 34 Single Market categories and 2 Multi-market categories, with 5 new categories, namely Branded Utility, Business-to-Business, Shopper Marketing, Sponsorship & Event Marketing, and Youth Marketing.

     

    “The introduction of these new categories will ensure that the competition keeps on the forefront and stays current with the market trends,” said Jarek Ziebinski, the 2015 Awards Chairman. He further added, “As the gold standard of marketing effectiveness, winning an APAC Effie is an affirmation of the best in its class in the region. It represents agencies’ success in delivering ideas that work for their clients. I certainly look forward to seeing the exceptional cases from the region.”

     

    The Call for Entries was launched along with the campaign “Let the Numbers Tell Your Story” by Leo Burnett Indonesia. The objectives, the goals, the insights, the execution and most crucially, the results, are all measured in numbers. Let numbers prove the effectiveness of your campaign, that’s what Effie is all about.

     

    Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honours the region’s most outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives.

     

    The 2015 Awards is now accepting entries through to 15 December 2014 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period.  Winners will be announced at the Awards Gala in Singapore in April 2015.