MxMIndia

Tag: Anushree Tainwala

  • #DiwaliKaSafar is what the campaign has been titled

    Samsonite unveils Diwali campaign

    By A Correspondent

     

    For Diwali 2019, Samsonite India delivered a story that was never told before. The luggage major focused on travel enablers across railway, roadway, airways, etc. urging everyone to take a moment to offer gratitude to them and wish them Happy Diwali as they miss their Diwali for their “#DiwaliKaSafar”.

     

    Said Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia: “India travels back home for Diwali but while we’re on our journey back home, we often forget the ones who take us home, who make it possible for us to reach home safely and most often we also forget the fact that it’s their Diwali too. Our new campaign #DiwaliKaSafar is simply lead by the thought of wishing our travel enablers a happy Diwali and thanking them for their service. A thank you can go a long way and a Diwali wish can certainly make someone feel at home even when they are away from home.”

     

    Added Bodh Deb, Vice President and Branch Head of Autumn Grey – Mumbai: “For Samsonite our endeavour has always been to do meaningful communication that resonates with our audience. For this Diwali, the insight we came up with was a simple but powerful one. While so many of us travel back home to spend time with our family, we often miss to acknowledge the selfless service of all the Travel Enablers in our society. This Diwali, we wanted to take a moment to say Thank You to them for sacrificing their Diwali, so that we all can travel back home to our families and enjoy our favourite festival with our loved ones.”

     

     

  • American Tourister has launched its exclusive Champions Edition luggage

    Mithali Raj joins American Tourister to cheer for the men in blue

    By A Correspondent

     

    American Tourister has extended its ongoing #YourAccessToTheWorld campaign, spearheaded by captain of Team India Virat Kohli.

     

    Said Anushree Tainwala, Executive Director Marketing, Samsonite South Asia: “With the excitement building as we head into this year’s cricket world cup, I’m thrilled to introduce American Tourister’s newest campaign. As the entire nation comes together to support our brave squad, this video serves as an outlet for our passion and excitement. With contributions from every gender, age group, and section of society, and led by the wonderful Mithali Raj, we’ve perfectly embodied the strength that lies in our diversity!”

     

    Added Bodh Deb, Vice President & Branch Head, Autumn Grey Mumbai: “As an agency full of ardent cricket fans, everybody in the team was too eager to deliver on this campaign brief. A simple thought of an anthem crowd sourced from the fans and who better to feature in the anthem video than Mithali Raj. A heart felt message from the women’s ODI cricket team captain to the men’s ODI cricket team captain.”

     

     

  • The campaign celebrates the ups and downs of life on the road

    American Tourister grants #Youraccesstotheworld, in latest ad campaign

    By A Correspondent

     

    American Tourister has launched its latest campaign for a new range of luggage bags, #YourAccessToTheWorld. Spearheaded by cricketer Virat Kohli, the campaign celebrates the ups and downs of life on the road, and encourages us all to live life to its absolute fullest.

     

    Commenting on the launch of the new campaign, Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia, said: “I am delighted to announce the launch of an iconic new campaign for American Tourister. When travelling the world your luggage acts as a gateway to thrilling new experiences – #YourAccessToTheWorld! And our new campaign perfectly captures the excitement of setting off on an adventure with nothing but your luggage. This newest range of wheeled luggage bags has been meticulously designed to be stylish, innovative, and instantly recognisable – the ideal companion for today’s globetrotting traveller. And there’s no one who embodies modern India’s thirst for travel and adventure better than Virat Kohli!”

     

    Added Abhinav Tripathi, Executive Creative Director, McCann: “It’s a pleasure to have a celebrity on a brand, and yet have the brand be a bigger celebrity. That’s our approach for American Tourister this year. We make Virat travel to obscure parts of the world, where he may not be known but his American Tourister luggage definitely is.”

     

     

  • It features cricketer Virat Kohli

    American Tourister unveils its #GoSwagPackin campaign

    By A Correspondent

     

    American Tourister has launched its new ‘#GoSwagPackin’ campaign featuring Virat Kohli.

     

    Speaking on the launch of the new campaign, Anushree Tainwala, Executive Director Marketing, Samsonite South Asia, said: “I’m thrilled to announce that we’ve taken #swagpack to the next level with this latest campaign. Our newest range of #SwagPacks is all about exploring the world and living life to its fullest, and the global icon that is Virat Kohli complements the brand and the communication perfectly. His confident and stylish personality is a perfect fit for American Tourister and reflects the best attributes of today’s India – go-getter spirit, assertive individuality, and most importantly, swagger!”

     

    Commenting on the new campaign Abhinav Tripathi, Executive Creative Director, McCann India added: “Following in the footsteps of our last campaign, we wanted to up the Swag this year, while also focusing on the international look and appeal of the American Tourister backpack. So we got Virat to travel our little planet with the bags, quite literally. The film’s warped but unique visual language took a decent amount of trial and error, but I think everyone involved should be really proud of the final result.”

  • The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences

    American Tourister highlights can-do attitude of young India in new campaign

    By A Correspondent

     

    The international travel gear giant American Tourister has launched its latest campaign ‘I’m Ready’ featuring ace cricketer Virat Kohli. Speaking about the new TVC, Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia Pvt. Ltd. Said: “We are excited to launch our new campaign capturing the pulse of the country today with our first Indian brand ambassador Virat Kohli. The campaign captures India’s exuberance and attitude of being ready always for anything.”

     

    Global youth icon and cricketer, Virat Kohli said in a statement, “I am excited to be associated with American Tourister. Great travel gear is more than just a utility or luggage, it symbolises an attitude – to be always ready to step out and embark on your journey with profound confidence. This thought has been reinforced through this campaign which has beautifully captured the true spirit of the Indian youth.”

     

    The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences. In a subtle manner, the TVC showcases what the backpacks provide to the user– the perfect balance of hands-free mobility and comfort.

     

    Commenting on the campaign, Pradyumna Chauhan, National Creative Director, McCann Worldgroup India shared, “The film creates a great visual journey of ‘I’m ready’ with Virat as he goes on to knock the ball with the bat totally unfazed through various barriers. Given its watchability, we are sure it will deliver the ‘I’m ready’ theme for American Tourister brilliantly.”