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Tag: Anushree Pacheriwal

  • The account was won following a multi-agency pitch

    Gemius Design Studio wins digital & creative mandate for Prag & Co

    By A Correspondent

     

    Marketing and branding agency Gemius Design Studio has bagged the creative digital mandate for women’s innerwear brand Prag & Co. The account was won following a multi-agency pitch.

     

    Said Anushree Pacheriwal, Co-founder, Gemius Design Studio: “We are very excited to have Prag &Co. in our client roster. The brand’s objective is to deliver comfort, support and quality in the lives of women through their wide product range and we see the digital medium as a huge enabler that can help them to achieve this. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. We are keen to be a part of their growth journey and hope to live up to their expectations.”

     

    Added Priya Santoki, Co-founder, Prag & Co: “Comfort, quality and confidence are at the core of the Prag & Co’s DNA. In this day and age, we believe that our brand’s strategy, marketing and digital efforts need to have a common vision and voice. We were impressed with the comprehensive approach by Gemius Design Studio and feel that this association would be a good fit. We are delighted to choose them as our digital and creative partners.”

     

  • It is imperative for Badshah to have its communication directed towards the latest trends

    Gemius retains the creative and digital mandate of Badshah Masala

    By A Correspondent

     

    Gemius, a full-service and social media agency, has retained the account of Badshah Masala for the third consecutive year.

     

    Confirming the news, Anushree Pacheriwal, Co-founder & Creative Director, Gemius, said: “It’s an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past two years, our focus has been on building the brand’s online presence and engaging audiences with it through various digital campaigns consisting of interactive & relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends and digital media is the fastest & most accessible way to do it.”

     

    Added Hemant Jhaveri, Managing Director, Badshah Masala: “Gemius has been able to maintain Badshah’s core values while simultaneously keeping the brand’s digital communication engaging & topical. We have seen the brand’s presence grow each year and are extremely happy to renew our creative association with them, hoping the same in the future.”