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Tag: Anusha Shetty

  • Makes a new- age social commerce trend by hosting first Live Sale

    AutumnGrey creates live sale for launch of Oppo Reno6 5G

    By our Staff

     

    Oppo smartphone and AutumnGrey hosted a Live Sale for Oppo Reno6 5G, a two-part shoppable livestream event.

     

    Said Anusha Shetty, Chairperson & Group CEO, Grey Group India: “Commerce in any form is the next milestone in Digital. Being on this journey with our clients is fulfilling at many levels. In this specific case, integrating storytelling with performance is the highlight where on one side we are able to continue to entertain and on the other side seamlessly demo the phone and sell. We are delighted to work with OPPO on this campaign., Credible names from the world of technology and content creation were brought on-board to ensure the Live Sale stayed high on entertainment quotient while delivering live product experiences, exclusive limited period offers and real-time giveaways.”

     

    Added Salil Shahane, Senior Creative Director at AutumnGrey Delhi, the digital agency for Oppo India: “As the differences between smartphones have continued growing smaller, it’s become important for consumers to see the device in action. The Live Sale was conceptualised with the aim of aligning tangible business benefit to a creative solution by pioneering a new format of social commerce, keeping audiences entertained while showcasing the products superiority in trusted hands.”

     

     

  • In his most recent role, he was CFO and COO and was responsible for managing finances and operations of Big Sun Technologies Pvt Ltd

    Grey appoints Dinesh Shetty as CFO

    By Our Staff

     

    Dinesh Shetty
    Dinesh Shetty

    Grey group has announced the appointment of Dinesh Shetty, Chief Financial Officer, South Asia. Based in Mumbai, Shetty will report to Ali Belgaumi, CFO-APAC,EMEA and LATAM,GREY group and Anusha Shetty, Chairman and Group CEO, Grey group India.

     

    In his previous stints, Shetty has worked as CFO – Dentsu Aegis Network Malaysia; Group CFO – Bates Chi & Partners India; Regional Finance Director APAC– Enfatico Pte Singapore; Finance Director – Ogilvy Japan and VP Finance – Ogilvy India. In his most recent role, he was CFO and COO and was responsible for managing finances and operations of Big Sun Technologies Pvt Ltd.

     

    On joining Grey, Shetty said: “It’s indeed a great opportunity for me to be part of such a creative powerhouse and contribute towards the growth and development of these markets. With a blend of integrated creative offerings in the mainline and the digital space, GREY group is now poised on a journey to provide wider and effective solutions on multiple touchpoints with creative, content, data and technology being seamlessly integrated to help clients stay ahead of the curve.”

     

    As CFO, Dinesh will be responsible for driving the financial strategy for the South Asia regions. His appointment comes during a phase where GREY group is seeing a huge growth in its business, both mainline and digital.

     

    Anusha Shetty, Chairman and Group CEO, GREY group India said, “We are glad to have Dinesh Shetty join us. His valuable experience will help us be more strategic and competitive in the marketing world”

     

    “Dinesh is a proven CFO with a superior track record of delivering results and creating value. I’m excited to welcome Dinesh to Grey, he is a high-impact executive who brings a compelling blend of well-honed operating skills, financial strategy and transformational leadership abilities”. said Ali.

     

    Dinesh is a seasoned finance professional with 27+ years of experience spread across agencies and regions, including WPP.  Dinesh has dealt with MNCs like Unilever , BP Castrol , Dell , BAT , Coke , Cadburys , Air Asia , Reckitt Benckiser etc. and has had the experience of successfully dealing with the highest authority of decision making in these organisations, including the Procurement heads at local , regional and global level.

     

  • The platform is conceptualised by AutumnGrey group India

    AutumnGrey develops a real-time tracker for Covid19

    By A Correspondent

     

    Autumn Grey has unveiled a Coronavirus Update website conceptualised, developed and deployed completely inhouse.

     

    Anusha Shetty

    Talking about the platform, Anusha Shetty, Chairman & Chief Executive Officer, Grey group, said: “Fake news has been the worlds problems on many fronts, including news on the Corona virus. At a time like this, when we need to keep positivity at its peak this site with validates information is a blessing. More so, served in local languages for our diverse India. I am proud of my team for making a small difference in this challenging phase.”

     

     

  • A short film based on a real school experiment is also a commentary on the traditional teaching approach

    Autumn Grey executes ad film for HP India

    By A Correspondent

     

    Autumn Grey has conceptualised a new campaign for HP Smart Systems. A short film based on a real school experiment is also a commentary on the traditional teaching approach.

     

    Said Rahul Dutta, Head of Marketing at HP-Personal Systems: “Need of the hour is to make learning a joyful experience in the classrooms, where students spend majority of study time. It should stimulate the curiosity of young minds to know and learn more. This initiative is our attempt to demonstrate how HP with its simple and effective technological solutions can make everyday classroom learning more exciting for school children. It is also the celebration of the hardworking teachers who are contributing to shaping the future of our country”

     

    Added Anusha Shetty, Chairperson and CEO, Grey group: “It’s important for classrooms to be motivating enough for children to attend. So, innovation in education approach is the need of the hour. Here’s one such fabulous approach from HP that makes learning fun and immersive. I do wish for every child to have this color in their school life.”

     

     

  • Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh

    Grey rejigs top deck. Merges Grey with Autumn Grey. Anusha Shetty is Chairman & Group CEO. Sandipan Bhattacharyya is MD & CCO

    By A Correspondent

     

    Grey group has announced a new structure and go-to market strategy in India. The creativie agency Grey Group has been merged with Autumn Grey. Anusha Shetty, CEO Autumn Grey, has been appointed Chairman & Group CEO, Grey Group India. Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh.

     

    Anusha Shetty

    Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including; Intel, Titan, Unilever, Honeywell, to name just a few.

     

    Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of Grey with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.

     

    Sandipan Bhattacharyya

    Meanwhile, Sandipan Bhattacharyya, CCO, has been promoted to Managing Director and Chief Creative Officer, Grey group India. Bhattacharyya has over 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

     

    Said Nirvik Singh, Global COO Grey Group and Chairman & CEO, GREY AMEA: “Anusha is one of those unique talents who possesses a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team, will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for Grey India. Sandi (Sandipan Bhattacharyya) is extremely talented and has been instrumental in taking Grey’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of Creative and Digital working in unison, Grey is in the right place to create more ground-breaking, famously effective work for its clients.”

     

     

  • Autumn Worldwide is a leading Bengaluru-based independent social media and digital marketing agency

    Grey acquires majority stake in Autumn Worldwide

    By A Correspondent

     

    So we thought that WPP’s Grey Group is struggling to retain its place as a leading creative agency in the country. Perhaps it is. But we now have news it has agreed to acquire a majority stake in Autumn Worldwide, a leading independent social media and digital marketing agency headquartered in Bengaluru.

    Autumn Worldwide was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company. Shetty soon saw the opportunity and proceeded to expand Autumn into a 360-degree social media and digital agency which provides a multitude of services, including digital and social media campaigns, influencer and blogger marketing, online reputation management, content marketing, marketing big data and insights and Command Center Management Services (CCMS).

    Said Michael Houston, Worldwide CEO of Grey Group: “We are delighted to welcome Autumn Worldwide to Grey.  This acquisition represents another step forward in building our borderless creativity and providing seamless solutions for our clients across platforms. Shetty will continue to head the Autumn operations while working closely with Nirvik Singh, Chairman & CEO for Grey Group Asia Pacific, Middle East, and Africa, to set the overall strategic digital growth plan for the region.

    Added Singh: “Grey has a strategic plan to increase its digital footprint in the region. Having Autumn as our partner ensures we have a digital and social media agency with expertise across the digital landscape. They are a forward-thinking company who share our common vision of a world-class digital eco-system that will deliver only the very best to our clients. Combining creative, digital, data and technology will strengthen our presence not only in India, but also throughout the region.”

    Autum has over 165 employees across their offices. Its client roster includes clients such as PepsiCo (all 26 brands such as Mountain Dew, Quaker Oats and others), Reckitt Benckiser (Mortein, Durex, Dettol, Moov and more), Samsonite, PVR Cinemas, Exide Life Insurance, Tata Salt, Raymond, Luminous and Freecharge, to name just a few.

    “The convergence of consumers and mediums has already happened, and agencies need to not just reflect this thinking, but be a part of that journey. Grey’s famously effective 100-year history in creative thinking combined with Autumn’s 13-year ‘young’ fervour to constantly unlearn and learn across data, creativity, and mediums creates a potent agency of the future,” said Shetty.

    The communique received from Grey doesn’t detail out how Shetty and Autumn will work with the team at Grey Group, India, but then it’s early days still.

  • Several advertisers including Pepsi-Co, Bharti Airtel, suiting brand OCM and winery Sula Vineyards say use of regional languages in social media campaigns gives them much higher resonance than the same thing in English

    Advertisers move to tweets & FB posts in regional languages

    By Ratna Bhushan & Varuni Khosla

     

    Coca-Cola posted its first tweet in Hindi last fortnight when the International Premier Tennis League was being held in New Delhi, and it got it 350 retweets compared to just 10-15 retweets of most of its English tweets. Nobody’s surprised.

     

    There’s a substantial increase in use of Indian languages on social media platforms such as Facebook, Twitter and Pinterest, and several large and small advertisers including Pepsi-Co, Bharti Airtel, suiting brand OCM and winery Sula Vineyards say use of regional languages in social media campaigns give them much higher resonance than the same thing in English.

     

    According to social media agencies, brands’ Facebook posts using Indian languages such as Hindi, Tamil and Marathi get almost 150 per cent more response than similar English posts, thanks to increasing penetration of Internet into smaller towns and cities. “Language is surely helping a better engagement,” said Anusha Shetty, CEO at Autumn Worldwide, a Bengaluru-based advertising agency specialising in social media.

     

    “This approach will start playing an important role in the next two years as Internet penetration increases and more people from tier-III and -IV (cities) join the social space,” she said. “We are seeing the birth of this approach now.” Ms Shetty said sprinkling languages such as Hindi, Malayalam or Tamil boosts engagement from consumers by 160 per cent to 220 per cent.

     

    For a recent Luminous ad, the video content on Facebook was in Hindi, which got replies in ‘Hinglish’, leading to ‘massive engagement’. PepsiCo’s Mountain Dew recently had a campaign in the south with one Tamil word in it, while Orient Electric had a campaign with Chennai Super Kings with Hindi words. All these campaigns received good response on the social media.

     

    Aneesh Madani, head of sports partnerships at Twitter India, said there has been 300 per cent increase in tweets in Hindi in 2014 alone. “Given that Twitter now renders in all Indian languages… we will see an upward trend in vernacular conversations,” he said. “Brands and partners are starting to explore the vernacular and the opportunity to stand out while connecting to users is ripe,” Mr Madani said.

     

    “Expect more during the ICC Cricket World Cup as well as the Indian Premier League.” Coca-Cola’s recent experiment on a refreshment-based post in Hindi, Punjabi, Tamil and Kannada got over 150 per cent response compared to the same post published in English.

     

    Source:The Economic Times

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