MxMIndia

Tag: Anurag Tandon

  • To lead the newly opened Mumbai office

    Cheil X hires Anurag Tandon as CGO

    Anurag Tandon
    Anurag Tandon

    Cheil X hires Anurag Tandon as Chief Growth Officer (CGO). He will lead the newly opened Mumbai office in addition to the growth charter.

    Tandon has worked in the past with DDB Mudra West, and WT, Mumbai where he was responsible for managing the P&L, key Client relationships and topline growth. His other stints include Ogilvy and Leo Burnett.  Cheil X is an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

    Added Sanjeev Jasani, COO, Cheil SWA: “We are thrilled to welcome Anurag as he takes over the reins of our Mumbai office. Anurag is a well-known name in the industry with a reputation for delivering benchmark worthy work for clients across a wide range of industries. He is a valuable asset to the organization and we look forward to working with him.”

  • To help bolster creative leadership team

    Wunderman Thompson India appoints Rajeshwari Rao as Sr VP and ECD

    By Our Staff

     

    Rajeshwari Rao has been appointed as Senior Vice President and Executive Creative Director (ECD) at Wunderman Thompson India effective 9th January 2023. Based out of Mumbai, Rao will be the creative head on the agency’s Unilever’s business in addition to several other important businesses. Rao’s appointment comes at a time when the agency is strategically looking at bolstering its creative leadership team.

     

    Rajeshwari will report directly to Anurag Tandon, Managing Partner, Wunderman Thompson Mumbai.

     

    Commenting on Rajeshwari’s appointment, Anurag Tandon said: “Rajeshwari’s appointment comes at a time when we are looking at strengthening our creative output. We are glad to onboard her at this critical juncture when we are upping the ante on our work. With her vast and and varied experience, Rajeshwari will surely play a pivotal role in understanding the client’s business and translating it into great creative work.”

     

    On taking up her new role at Wunderman Thompson, India, Rajeshwari Rao, added: “I’m excited to be taking on this role and looking forward to create some good work with the incredibly talented and dynamic team at Wunderman Thompson India. Wunderman Thompson is a legacy agency that commands a formidable standing in the industry with an enviable client roster of long standing relationships. The agency is on an exciting growth trajectory and I am thrilled to be part of their journey.”

     

  • To focus on growing the client base in Mumbai

    Wunderman Thompson appoints Anurag Tandon as Managing Partner

    By Our Staff

     

    Wunderman Thompson has appointed Anurag Tandon as its Managing Partner to lead its Mumbai operations effective May 16. In his new role, Tandon will focus on growing the client base in Mumbai and closely work with teams on providing business solutions for brands by leveraging the agency’s capabilities of creative, technology, strategic consultancy, commerce and data-driven experience and design.

     

    Tandon joins Wunderman Thompson from DDB Mudra where he served as Managing Partner heading the Mumbai and Ahmedabad operations focused on driving top line growth and delivering profitability. He was also Global Brand Director for Unilever’s Ice Cream business – responsible for developing integrated brand strategies and communication plans in markets across SEA, NAMET and LATAM.

     

    Commenting on Anurag’s appointment, Shams Jasani, CEO, Wunderman Thompson, South Asia, said, “Mumbai is one of our strongest offices and with our focus on being the strategic partner for our clients across the brand and consumer experience ecosystem, we are delighted to onboard Anurag at this critical juncture to augment growth for our clients and teams.  With his strong track record of achieving business targets and vast experience across diverse categories and brands, we are convinced that he will be able to accelerate the momentum we have and achieve great success.”

     

  • The film is in collaboration with DDB Mudra

    Meesho film encourages women entrepreneurship

    By A Correspondent

     

    Reseller platform Meesho has in collaboration with DDB Mudra launched its first TVC to communicate the brand’s mission to help women achieve financial independence.

     

    Speaking about the campaign, Vidit Aatrey, Founder & CEO, Meesho said: “Over the past few years of running Meesho we have realised that there is no dearth of aspiration amongst women in India and through our platform we have been able to help millions of aspirational Indian women to come online, start their business and establish their own identity – and that’s exactly what we wanted to show case in this TVC. We wanted to celebrate the indomitable spirit of our women entrepreneurs and encourage more women to start their businesses online.”

     

    Added Anurag Tandon, Managing Director, DDB Mudra West: “Entrepreneurship in India is largely an urban and male dominated phenomenon. But this has to change; not just for the empowerment of women but the country as a whole. Through this film, the one thing that we wanted to do was inspire women to feel confident to start their journey of financial independence. It is a step towards creating communication that’s gender inclusive and empowering.”

     

     

  • As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax

    DDB Mudra Group wins IMC mandate for IndoSpace

    By A Correspondent

     

    IndoSpace, the industrial and logistics real estate player, has awarded its integrated marketing communications mandate to DDB Mudra Group following a multi-agency pitch. As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax.

     

    Anurag Tandon

    Speaking about the win, Anurag Tandon, Managing Partner, DDB Mudra West said, “Over the last few years, we have developed substantial domain expertise in the B2B space. We are delighted to be working with IndoSpace, the country’s largest industrial and logistics real estate player. The team is excited to use our understanding of consumer behaviour, especially in a post-Covid world, to develop communication for a category that has typically not been product focused.”

     

     

  • DDB Mudra bagged the account following a multi-agency pitch

    DDB Mudra wins creative duties for Protinex

    By A Correspondent

     

    Protinex, the leading nutritional supplement brand from Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch.

     

    Said Himanshu Bakshi, Managing Director, Danone India: “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating & drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein.”

     

    Added Anurag Tandon, Managing Partner, DDB Mudra West: “Adult nutrition is a category with growth potential. Working with a name like Protinex is a matter of pride for us, since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective in how to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

     

     

  • A reward for all journeys of life

    InterMiles rolls out ad campaign

    By A Correspondent

     

    InterMiles (eka Jet Privilege) has launched an integrated marketing campaign around the theme – A reward for all journeys of life.

     

    Zameer Kochar

    Speaking on the campaign and mobile app launch, Zameer Kochar, VP – Marketing & Member Engagement, InterMiles said: “InterMiles, the rewards and recognition currency, today is more experiential, more powerful and with the launch of our easy-to-use mobile app, even more easily accessible. Through our new brand campaign, we aim to educate and encourage everyone to earn InterMiles across multiple categories like flight and hotel bookings, dining, shopping and a lot more and then use their InterMiles for a reward of their choice. Our always-on customer-centric approach inspired us to have a Mobile-first approach, where customers can now plan and book for their travel while on the go using our mobile app further strengthening customer engagement as well as elevating the overall experience with the InterMiles brand.”

     

    Added Anurag Tandon, Managing Partner DDB Mudra West: “When we were first introduced to InterMiles, we saw an exciting new rewards platform that would be a game changer. By not restricting earning and redemption of miles to the flights category alone, InterMiles really has opened up a world of possibilities.”

     

     

  • The objective of the campaign is to get people to visit HBOPremium.com website and subscribe to HBO Premium channels or directly through DTH or digital cable operators

    HBO Premium unveils campaign for uninterrupted viewing

    By A Correspondent

     

    HBO South Asia has announced a new campaign to promote HBO’s belief that nothing should come in the way of entertainment. The HBO Premium Channels campaign is launched with the aim of ensuring that audiences have an uninterrupted ad-free viewing experience. The objective of the campaign is to get people to visit HBOPremium.com website and subscribe to HBO Premium channels or directly through DTH or digital cable operators.

     

    Announcing the launch of the new multi-media campaign, Monica Tata, Managing Director, South Asia for HBO India Pvt Ltd said, “Both the HBO Premium channels maximize the entertainment experience by airing HBO Original content and blockbuster movies 100 per cent break-free. We have initiated a multimedia campaign developed by DDB Mudra to promote the visibility and popularity of this unique proposition of HBO Defined and HBO Hits across platforms including print, cinema, TV, digital and social media. Our aim is to spoil our viewers with the very best non-stop, high quality programming, thus providing an unparalleled viewing experience.”

     

    Speaking about the creative strategy behind the campaign, Anurag Tandon, Senior Vice President, DDB Mudra, said, “Content promotion on a channel has a very formulaic approach. The usual strategy is to build intrigue through teaser like edits by using existing footage of the content that needs to be promoted. We wanted to break away from this traditional approach and leverage the USP of uninterrupted original HD quality content in a way that goes beyond just claims and announcements of the product offering. Thus came about our creative proposition of ‘addictive viewing experience’ dramatized through two TV spots showing the consumers going through the experience. We believe it is imperative for a content brand to build the ideology of viewing experience in addition to the promise of fresh content for the consumers to feel compelled to subscribe”.

     

    The TVCs will be run on the HBO premium.com webpage and will include visitor engagement and interaction through gamification of elements from the TVCs.