Tag: Anurag Mehta

  • Option Designs wins creative duties for Asepto

    By Our Staff

     

    Option Designs has bagged creative duties for aseptic packaging brand – Asepto.

     

    Sanghmitra Lodh
    Sanghmitra Lodh

    Said Sanghmitra Lodh, Senior Marketing Manager, Asepto, about the collaboration: “Option Designs has a keen understanding of our brand requirements. Their out-of-the-box approach, passion, and enthusiasm towards creating new things assured us that this partnership has potential to reap great benefits for both the parties. Being India’s first manufacturer of aseptic liquid packaging, the brand is involved in the production of next-gen aseptic liquid packaging for companies from dairy, beverage and liquor industry. With this collaboration, we seek to create exceptional work together and create a stronger brand positioning for Asepto.”

     

    Anurag Mehta
    Anurag Mehta

    Speaking on the win of the brand, Anurag Mehta, Co-founder Option Designs added: “Working with a renowned brand like Asepto (Uflex) is a great opportunity. There is scope for innovative and creative works in terms of its communication channels as well as various other aspects of brand building. With our strategic advertising campaigns, we seek to position the brand at the top of its competition.”

     

  • Option Designs partners with Singer India

    By Our Staff

    Option Designs has closed the creative and digital mandate with Singer India Ltd bagging the rights to be its strategic partner in positioning the brand in India. The agency will expand the market share in sewing machines’ core business and eying a leadership status in the Kitchen appliances and other synergetic product lines for the brand.

    Said R Shankar, AGM Marketing of Singer India: “Option Designs being well-versed with relevant culture and changing market trends will be able to comply and shape the brand’s requirements that will be imperative for our brand positioning, giving us velocity in effectively reaching out to our target consumers”.

    Added Anurag Mehta, Founder Option Designs: “The brand brings a great opportunity for us to establish the world champion sewing machine manufacturer into domestic appliances too. The innovative approach and a commitment to creating value for the end customer from the brand are at the forefront of our strategy.”