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Tag: Anurag Kumar

  • Kareena Kapoor Khan and Saif Ali Khan have been engaged to promote Tata Play

    Tata Sky is now Tata Play

    By Our Staff

     

    Tata Sky –DTH and Pay TV platform has announced its new name and identity, Tata Play, as its business interests grow beyond DTH services.

     

    The new identity has been created by Venturethree, London and the campaign has been designed by Ogilvy India. Kareena Kapoor Khan and Saif Ali Khan have been engaged to promote Tata Play in national markets and actors R Madhavan and Priyamani will be the face of the campaign for the South markets.

     

    Said Harit Nagpal, MD & CEO – Tata Play Ltd: “Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and Broadband. We believe it is time for a brand identity that resonates beyond our DTH business. I thank Tata Sons and The Walt Disney Company for backing this business, which over the years has expanded to 23 million households and made our content distribution platform a formidable player in the market.”

     

    Explaining the ethos of the new brand identity, Anurag Kumar – Chief Communications Officer, Tata Play Ltd., said, “The Tata Play brand mark and play mark takes inspiration from the “Tata” mark – borrowing and reinforcing the trust, quality and recognition of India’s most valuable brand. The word “Play” adds youthfulness, ease & simplicity to an already trusted brand. The brand colours pink and purple along with dark blue and white are vibrant, youthful and add distinctiveness to the overall identity. With Tata Play, we promise you Fun, Personalisation, Flexibility, Freedom, Quality, Innovation and Connection. With Tata Play, you Play Better. And entertainment becomes aur bhi Jingalala”

     

  • Conceptualised by Ogilvy India, the 360-degree campaign highlights Tata Sky's packs and content

    Tata Sky takes TN entertainment to ‘Vera Level’

    By Our Staff

     

    Leading content distribution platform Tata Sky has unveiled a campaign to woo customers in Tamil Nadu. It’s titled ‘Vera Level’ and has been conceptualised by Ogilvy.

     

    Commenting on the launch of the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky said: “Regional audience has a very strong connect with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging. Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalised bouquets.”

     

  • Conceptualised by Ogilvy India and executed by Dentsu Communications

    Tata Sky unveils murals of Gujarati actors

    By Our Staff

    Tata Sky has launched a mural campaign in Gujarat to bring alive the local flavour by associating with popular Gujarati cinema actors. The campaign is conceptualized by Ogilvy and executed by Dentsu Communications, along with Bollywood Art Project (BAP). The wall murals will cover 375 walls across 133 towns.

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “People’s lives are made better when they connect to quality entertainment. This thought inspired our recent national campaign- “Iss khidki ko khol dala toh life Jingalala”. We have now taken this thought closer to our customers in Gujarat by celebrating popular faces from Gujarati entertainment through the unique format of wall murals. These murals reinforce Tata Sky’s commitment to be an inherent part of people’s everyday lives, making quality entertainment affordable and accessible to all.”

     

     

  • These are interesting times for the old older in the television broadcast front

    Tata Sky refreshes brand purpose

    By Our Staff

     

    These are interesting times for the old older in the television broadcast front. OTT platforms are gaining popularity esp in urban India and telcos and broadband players like Jio and Airtel are gaining currency to access linear television. Life’s a-changin’. In the midst of all this, Tata Sky has unveiled its new Brand Purpose with the following statement: Tata Sky exists to make tomorrow better than today for family and home.

     

    “A set of core beliefs have always guided brand Tata Sky” said Harit Nagpal, MD & CEO, Tata Sky in a statement. “Expressing our brand purpose solidifies our intent to continue to add value to people’s lives,” he  added. His PR agency said he wasn’t available for a one-on-one.

    Anurag Kumar
    Anurag Kumar

    Added Anurag Kumar, Chief Communications Officer, Tata Sky in a statment: “The statement ‘Tata Sky exists to make tomorrow better than today for family and home’ exemplifies the brand’s belief in the emotional power of entertainment which we trust can move, motivate, inspire and help people to enjoy a better life. We believe that this reinforces the brand’s focus in simplifying content access, discovery and consumption in newer and more delightful ways that lead to betterment in customer’s lives”,

    Sukesh Nayak
    Sukesh Nayak

    Said Sukesh Nayak, Chief Creative Officer – Ogilvy India, West, Tata Sky’s long-standing creative: “This campaign is an ode to the magical ‘Khidki’ in our lives that has been entertaining us for all these years. Be it on the walls, tables or in our hands, these Khidkis powered by Tata Sky, truly makes our lives Jingalala.”

    The new campaign is across a few languages like Hindi, Marathi, Telugu, Tamil, Kannada, Malayalam, Bengali and Odia. The video above is in Odia.

  • Created by Ogilvy India, the ad films draw inspiration from local culture

    Tata Sky goes hyperlocal with marketing

    By our Staff

    Tata Sky launched region-specific campaigns in Kerala, Punjab and West Bengal to connect with potential customers in in these regions. Crafted on the central theme of a superior product offering, the campaign focuses on offerings such as 1 TV+2 mobile screens, customised packs for specific states, fantastic HD picture quality of the set-top box and 24×7 customer-care service.

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “We launched these integrated campaigns in 3 states, in each case drawing inspiration from local culture. Content consumption and consumer tastes are quite different in various states of India, and hence advertising needs to go local wherever relevant. The campaigns in Malayalam, Punjabi and Bengali languages were rolled out in the three states, reaching over 23.1 Million households and 73.1 Million people. The ad films showcase the distinctive features such as watching Live TV on mobile phones and specially curated packs. Thereby, keeping up to Tata Sky’s commitment of providing the complete family entertainment solution.”

     

     

  • It featured internet star Yashraj Mukhate

    Tata Sky’s World TV Day campaign

    By A Correspondent

     

    Celebrating World Television Day, Tata Sky launched the campaign #YahaSabDekha conceptualised by Chimp&z Inc. The campaign featured an original mashup track from the internet and social media star Yashraj Mukhate.

     

    Commenting on the campaign Anurag Kumar, Chief Communications Officer, Tata Sky said: “Television is the primary platform of content consumption in India and has been a source of joy and entertainment for the nation. This World Television Day, we celebrate the anniversary of TV- our constant companion through decades and pay tribute to the evergreen days of entertainment which every generation can relate to. For the campaign #YahaSabDekha, we have partnered with Yashraj Mukhate to deliver our thoughts in the most trendy and distinctive style that syncs well with our social media savvy audience.”

     

    Added Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc: “The idea of collaborating with Yashraj Mukhate was in the pipeline for some time and World TV Day came as the right opportunity. #YahaSabDekha serves as a reminder to all of us that even amidst the plethora of options available for entertainment, the golden days of television remain unfazed and fresh in our memories. The song rendition is a testament to our childhood.”

     

  • It created a video by reaching out to 14 of its lifelong customers who have witnessed the #14YearsOfJingalala journey

    Tata Sky pays tribute to old customers on 14th anniv

    By A Correspondent

     

    August 8 marked the 14th anniversary of Tata Sky and to celebrate the milestone, Tata Sky in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala, digital campaign honouring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky.

     

    Said Anurag Kumar, Chief Communication Officer, Tata Sky: “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”

     

    Added Angad Singh Manchanda, CEO and Co-founder, Chimp&z Inc: “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”

     

     

  • The channel will offer a line-up of 150+ films showcasing blockbusters and leading actors of sandalwood

    Tata Sky ties with with Viacom18 to launch Kannada cinema channel

    By A Correspondent

     

    Launch of Tata Sky Kannada Cinema by Chief Communication Office, Anurag Kumar along with Senior VP, Sales, CV Konda Reddy

    Tata Sky has partnered with Colors Kannada to launch Tata Sky Kannada Cinema, which will offer a line-up of 150+ films showcasing blockbusters and leading actors of Sandalwood.

     

    Commenting on the launch, Anurag Kumar, Chief Communications Officer, Tata Sky said: “Kannada film industry has seen a continued growth in viewership owing to high quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with Colors Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”

     

    Added Parameshwar Gundkal, Business Head- Kannada Entertainment Cluster, Viacom18: “With a contribution of 13% of the total Kannada television viewership, movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”

     

     

  • Launches campaign in four South Indian languages addressing varied needs that DTH fulfils

    Tata Sky goes aggro on Jingalala in South

    By A Correspondent

     

    Tata Sky has launched its latest campaign in Kannada, Tamil, Telugu and Malayalam languages to communicate its advantages over cable in the market. The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs.

     

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “So far, people here believed that DTH is an expensive choice and deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”

     

    Speaking on the new campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather said: “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying tata Sky is not out of line and the father will approve of it.”

     

     

  • Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London

    Tata Sky appoints Anurag Kumar as Chief Comms Officer

    By A Correspondent

     

    Tata Sky has announced the appointment of Anurag Kumar as its Chief Communications Officer. Kumar will lead marketing and communications initiatives for Tata Sky for its products and services across all its platforms.

     

    Said Kumar: “India’s M&E sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”

     

    Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London. At Unilever he led brand strategy, innovation and communications globally for Unilever’s laundry business for brands such as Surf, Radiant & Skip.