Zee Entertainment Enterprises Ltd has assigned additional charge of the music business to Umesh Bansal. This is in addition to his current role as the Chief Business Officer of the movies business. Bansal will continue to report into the MD & CEO, Punit Goenka. The decision, notes a communique, is in line with the resource optimization approach of the Company and aims to enhance the synergistic capabilities of the movies and music business to drive the growth of the company.
Anurag Bedi who has led the music business so far will be assigned new responsibility.
Zee Music has completed six years in India. Right from its inception in 2014, the music label has carved its niche to succeed as one of the top music publishers in India, publishing over a 1000 songs every year. In 2019, Zee Music released 250 film albums including 60 in Hindi and 190 in regional languages and a whopping 600+ non-film singles i.e. a 55 per cent market share of new Bollywood music released during the year.
Speaking on the milestone, Anurag Bedi, Business Head – Zee Music Company, said: “It’s been an amazing journey, in just six years of launch, we have strengthened our position as India’s No #2 music label by market share. We are also the No#2 Music Channel on YouTube India & No #4 Music Channel on YouTube Worldwide. Zee Music reached a subscriber base of 52 million with 2.7 billion views per month. Under this brand we create music, which is for the masses, long lasting and leaving a strong emotional connect with every heart. Zee Music is in a unique position to mass produce music at a very low cost that makes our model distinctive and thus give us a competitive advantage.”
Zee Studio has unveiled its brand new ideology ‘See it all’ for its viewers. The channel revealed it’s all new look with a newer library of movie collection that offers a range of genres including action, comedy and animation. Zee Studio has successfully transitioned over to this new identity encompassing a sleek and edgy packaging and is all geared up to bring the best of Hollywood to its Indian audience.
See it All reflects Zee Studio’s brand new philosophy. Tapping the potential to engage with the discerning youth via a multi-layered engagement platform, this campaign will be present at over 30 trade media agencies across Mumbai, Delhi and Bangalore.
Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into the music label space with its latest venture, ‘Zee Music Company’ (ZMC). The ZMC has plans to acquire the music rights of over 20 major motion pictures in the financial year 2014-15.
Punit Goenka
Introducing the label, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited stated “The music industry is a large playing field and there is scope for us to explore the opportunity in this market. Technology has also emerged as a key transformer of the music industry and digital revenues are driving growth in the market. Since we are a content company, it is essential to own intellectual property as content is the king.”
Said Anurag Bedi, Business Head and EVP, Zee Music Company (ZMC): It’s a great space to be in, as music is something that is consumed universally. The Hindi film industry is currently in its best phase musically and there is a plethora of talent. We had been toying with this idea and finally we have entered this space.”
Anurag Bedi
Talking about the acquisitions, Mr Bedia said: “We are thrilled at having acquired the rights to the music of the Akshay Kumar-Sonakshi Sinha starrer ‘Holiday’ which is jointly produced by Reliance Big Entertainment, Sunshine Pictures and Hari Om Entertainment Company.”
“We have also partnered with Fox Star Studios and signed the latter for the music of 5 of its Hindi releases for the year, including the Saif Ali Khan and Riteish Deshmukh starrer ‘Humshakals’, Hrithik Roshan and Katrina Kaif starrer ‘Bang Bang’ and one of the most anticipated releases of the year ‘Bombay Velvet’ starring Ranbir Kapoor and Anushka Sharma”; Mr Bedi added.
