By A Correspondent
According to the latest findings (November 2013) of the Ormax Characters India Loves research, Jodha from Zee TV’s daily fiction show Jodha-Akbar has emerged as the most popular fiction character on Indian television.
Ormax Characters India Loves (Ormax CIL) research is conducted in 19 Hindi-speaking markets in India, covering a monthly sample size of more than 3,000 respondents in the 15-44 years age group. Since the start of Ormax CIL in August 2009, Jodha is only the fifth character to have taken the top position, the other four being Anandi (Balika Vadhu), Suhaana (Sasural Genda Phool), Jethalal (Taarak Mehta Ka Ooltah Chashmah) and Ram Kapoor (Bade Achhe Lagte Hain). Jodha is the first Zee TV character to have taken the top position.
- Anurag Bakhshi
Speaking about the findings, Anurag Bakhshi, Insights Head – Television, Ormax Media, said: “Jodha’s popularity is a result of her unique portrayal of a historical character whose aspirations are relevant to the young audience of today’s evolving India. Her popularity is particularly strong in Uttar Pradesh, Madhya Pradesh and Punjab markets.”
According to the November 2013 Ormax CIL Report, the Top 5 fiction characters on television are Jodha, Sandhya (Diya Aur Baati Hum), Jethalal (Taarak Mehta…), Anandi (Balika Vadhu) and Mahadev. Kapil Sharma (Comedy Nights With Kapil) is by far the most popular non-fiction character on television.
Ormax Media have strengthened their research team to meet the growing needs of their business. Anurag Bakhshi has recently joined the firm as ‘Head, Television Research’, while Gautam Jain, who has been with organization since 2010, has been elevated to the position of ‘Research Head, Films’. Mr Bakhshi comes with nine years of cross-functional television experience, where he worked with Zoom, Filmy and Imagine TV, across various functions, including marketing, content and presentation.