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Tag: Anurag Agnihotri

  • To lead Ogilvy West and report to CCOs Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak

    Ogilvy Mumbai elevates Anurag Agnihotri to CCO-West

    By Our Staff

     

    Anurag Agnihotri
    Anurag Agnihotri

    Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West).

     

    He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership running these offices alongside Hirol Gandhi, President and Head of Office – Mumbai and Kolkata, and Ganapathy Balagopalan, Chief Strategy Officer. As per his LinkedIn profile, he is currently Managing Partner (Creative), Ogilvy West.

     

    Said Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak, Chief Creative Officers, Ogilvy India: “Having worked with Ogilvy Mumbai for 18 years, Anurag has been at the heart of some of Ogilvy’s most defining creative work. With his deep understanding of our brands and solid partnerships with some of our most valuable clients, Anurag is perfectly poised to lead Ogilvy West in its next chapters.”

     

  • Launches 'Khelenge Dil Kholke' campaign

    Ogilvy creates One Dream for Mumbai Indians

    By Our Staff

     

    Mumbai Indians launched its campaign film of IPL 2022 called – One Dream.

     

    Said a Mumbai Indians spokesperson: “The past 15 years, Mumbai Indians have always played from the heart. We have played with passion and given it our best on the pitch. Khelenge Dil KholKe is inspired from that ethos and “One Dream” is our vow to the young players that we identify. It is our commitment to offer them the support of the Mumbai Indians eco-system, help them hone their skills and achieve their dreams. We hope “One Dream” inspires young players to play hard, be sincere in training and believe in their dreams, because dreams do come true.”

     

    Added Anurag Agnihotri, Managing Partner – Creative, Ogilvy: “Cricket is the ultimate karmabhoomi for many young Indians. Many have come from different walks of life to give wings to this one dream. And success hasn’t eluded them. Mumbai Indians and this film stand firm testimony to that fact and will continue to do so.  The creative idea explores the undying spirit of our young cricketers. To never give up and to believe in your dreams. Because it doesn’t take time to go from gully cricket to international cricket. It’s just a matter of faith and the right direction. After all, dreams do come true.”

     

     

  • Features Pankaj Tripathi with tagline ‘Isme Pyaar Mila Hai’

    Ogilvy rolls out films for Nilon’s

    By Our Staff

    Ogilvy’s new campaign for processed food company Nilon’s has a series of films to showcase their range of products. The campaign released on TV and digital media features Pankaj Tripathi as a cooking obsessed gangster and shows the love that goes into making Nilon’s products with tagline ‘Isme Pyaar Mila Hai’.

    Said Dipak Sanghvi, Managing Director, Nilon’s: “Wheneveryou see Pankaj Ji’s shows or movies, it never seems like he’s acting, since it comes so naturally to him. Similarly, at Nilon’s, making topmost quality products with passion comes naturally to us. What made us choose Pankaj Ji as our brand proponent was the shared passion for doing things well along with the secret ingredient called love. This also led us to choose our tag line, ‘Isme pyaar mila hai’.”

    Added Rajheev Agarwal, Director and CEO Nilon’s: “We are very excited about our new campaign with Pankaj Tripathi. The commercials have come out very entertaining, with lots of drama and a fun quotient. We have already received glowing response to them. Full credit to the Ogilvy team and director Prashant Issar.”

    Said Anurag Agnihotri, Managing Partner, Creative, Ogilvy India-West: “Nilon’s was going to create brand communication after a very long time hence what was required most was achieving high recall and memorability. For a category which mostly talks to homemakers, we introduced Mr. Pankaj Tripathi, a very unlikely candidate into the mix but as a food loving gangster who spreads the message of love through his love for cooking. We hope these ads will be memorable.”

     

     

  • To bring cheer with Mood Ting Tong Campaign

    Center Fruit unveils new advert

    By Our Staff

     

    Center Fruit launches a new campaign to promote brand proposition. Conceptualised by Perfetti Van Melle India and Ogilvy India, this TVC will be aired on TV and supported on social medium.

    Said Rohit Kapoor, Director- Marketing, Perfetti Van Melle India: “Center Fruit as a brand has always played in a space where Fun is at the core due to the fruity flavour. The gum has been established as a mood uplifter staying true to its brand proposition of Mood Ting Tong. The new TVC resonates with the brand proposition and conveys the message to the audience in a rather humorous manner keeping it in the fun zone.”

    Added Anurag Agnihotri, Managing Partner – Creative (West), Ogilvy: “Teens have a very short attention span and are constantly trying to master the art of surviving boredom. Here in this film, Center Fruit comes handy, adding a much-needed burst of fun to a mundane, boring moment.”

     

     

  • Perfetti Van Melle India’s credo is to spread smiles and laughter. And of course to sell its products

    Stay optimistic, is Perfetti’s message

    By A Correspondent

     

    Now Perfetti wanted to leave people with a simple message of hope i.e. if one can find their smile, one can find their way through these challenging times.

     

    So out came a film conceptualised by Perfetti Van Melle and Ogilvy which closes with the message: “We will smile again”.

     

    Said Rohit Kapoor, Director Marketing (India), Perfetti Van Melle: We want to leave the viewers with a simple message of hope, i.e., if we can find our smile, we can find our way through this tough period. And like the girl, who returns to her usual joyful state, we believe the world will also find its laughter once again.  The Alpenliebe in the little girl’s hand, is symbolic to Perfetti India, a sweet candy that can quickly lighten up a child’s face.

     

    Added Anurag Agnihotri, Managing Partner-Creative, Ogilvy Mumbai: “The brand wanted to do a message of hope in the context of what we all are facing right now. Because this message was coming from a confectionery brand, we took care that the ad must belong to the category in an authentic manner. A kid is so happy to see a candy and we sort of used that as a metaphor to say we all will smile again. We devised the element of magic, in a fairy tale way, where candy is just a symbol of brightness and magic. We brought in magic dust etc in terms of execution. There is so much uncertainty and we must tell each other to keep faith and that everything will be fine again.”

     

     

  • The campaign is brought to life with a multi-media and a multi-lingual film

    Kellogg’s reaches out to kids with ‘Breakfast Se Badhkar’ ad campaign

    By A Correspondent

     

    Kellogg’s has launched a new campaign titled ‘Breakfast Se Badhkar’. The campaign is brought to life with a multimedia and a multi-lingual film and looks to partner mothers in their daily attempt to providing nutrition to their children in time-pressed mornings.

     

    Said Sumit Mathur, Director Marketing, Kellogg South Asia: “As an organisation, we live by the purpose of ‘Nourishing India’s Potential’. We have demonstrated it in several ways. We recently announced our ongoing programme of offering a bowl of Kellogg’s cereal with milk to children from underprivileged sections of society as daily breakfast. We are also on a mission to drive a behavioral change in many urban Indian consumers who skip or skimp breakfast due to lack of time. The new Masterbrand campaign is our attempt to bring alive our purpose and drive this behavioural change. The film explains how breakfast is the morning hero to help achieve children achieve their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘ek chammach aur’.”

     

    Added Anurag Agnihotri, Executive Creative Director, Ogilvy: “A mother usually wants her kid to eat just a bit more. We took this insight to mean that every time a mom says to her kid, “ek chammach aur kha lo”, what she actually wants is “to push a bit harder everyday”. ‘Ek chammach aur’ is the insight that has gone into Kellogg’s latest communication. The stories are told from kids’ point of view. Engaged in some activity or sports, they charm the viewer by demonstrating what is it that mom means when she coaxes them to eat just a bit more. In the process, Kellogg’s is seen as a great option for every morning, a breakfast which is ‘Breakfast Se Badhkar’.”

     

     

  • The film embodies millennial love as it follows a young couple’s journey in search of that perfect connection

    Milton expresses the colours of millennial love in latest ad film

    By A Correspondent

     

    Milton has released a new ad film conceptualised by Ogilvy for its Thermosteel range of water bottles.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “In a way, our choices of colours reflect an aspect of our lives; almost like an extension of our personality. And the youth today visibly seems to resonate with this. They love integrating colours into their lives as a means of echoing the mood or a statement that they choose to make in that moment. It was exciting for Milton to build on this observation. We have a recognized legacy with Thermosteel bottles and with a wide range of colours in this category, we decided to cater to a vibrant young audience. The TVC, in an endearing way, interweaves the drama of colours and emotions through the bottles via a playful narrative. We want the youth of today to continue exploring and expressing their vivacious personalities with Milton by their side.”

     

    Speaking on the new TVC, Anurag Agnihotri- ECD, Ogilvy, says, Bottles and flasks are no longer just a utilitarian product. They have become an accessory for the youth, a means for them to express themselves. They’ve become synonymous to tattoos or jewellery. They are what sets one apart from the crowd. And when Milton introduced a range of colourful flasks, it was the perfect opportunity for us to talk to this youth not through words, but through colours.

     

     

  • Brand aims to strengthen its portfolio offerings in the ‘fresh breath’ space

    Perfetti promotes ‘Center Fresh 3 Layer Gum’

    By A Correspondent

     

    Center Fresh 3 Layer Gum has actor Samantha Akkineni as Brand Ambassador. The launch of the gum will be supported through a 360-degree campaign on TV, digital, and cinema.

     

    Speaking on the launch, Rajesh Ramakrishnan – Managing Director, Perfetti Van Melle India said: “Center fresh is one of our power brands in India. The brand enjoys immense love and trust with the Indian consumer. We plan to own the “fresh breath confidence” space through multiple product offerings under Center fresh, which are tailored for different consumption occasions.”

     

    Speaking on the new launch, Rohit Kapoor – Director Marketing, Perfetti Van Melle India added: “Fresh Breath is one of the fastest growing need spaces within confectionary today owing to the growing consciousness around the concept and Center fresh is synonymous with fresh breath. With the launch of Center fresh 3-layer gum the brand wants to cater to consumers who are looking for long lasting fresh breath experience, all through the day. Center fresh 3-layer gum offering further strengthens the brand portfolio which has offerings across formats and different fresh breath need states.”

     

    Explaining the thought behind the ad film, Anurag Agnihotri, Executive Creative Director, Ogilvy India said: “Center fresh 3 Layer Gum offers you fresh breath that lasts long. For a youngster, it means having the fresh breath confidence to carry through long conversations with someone special. We brought this out in a boy-meets-girl story in a bus in which the conversation continues till the end of the journey. It may be the beginning of a romance or it may not lead anywhere, but it leaves you with a good feeling. That’s what we have tried to capture.”

  • The ad has been conceptualized by Ogilvy India

    Milton seeks to make life easier for officegoers via latest offering

    By A Correspondent

     

    Milton has released a new TVC for its new offering – Microwow Tiffin. Conceptualised by Ogilvy India, the TVC communicates the brand proposition of providing officegoers with intelligent tiffin solutions to make lunchtime enjoyable without hampering their daily work commitments.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd: “The campaign highlights the underlying culture of lunch-breaks and the dilemma of every office-goer in India today. The high-standard high-pressure workplace makes one settle for cold food and rushed lunches. Small joys of having hot home-made food get compromised. Our product solves a real problem of finding the right balance between lunch breaks and work. The communication focuses on the solution by highlighting the core benefit of our tiffin while taking the viewer on a journey that is both engaging and entertaining.”

     

    Added Anurag Agnihotri – Executive Creative Director, Ogilvy India: “Milton’s microwaveable steel tiffin – Microwow solves a real problem. One can’t choose a hot lunch over  work. This innovation lets you have a piping hot lunch at any hour. The film brings this eternal conflict alive, where the boss represents work and the wife, lunch. Now one can keep both happy.’’

     

    Said Kunal Jeswani, CEO, Ogilvy India: “In today’s high-pressure work environment, small pleasures, like having a warm meal, often get sacrificed. A meal is best enjoyed when it is had warm, if not piping hot! The new Milton microwavable lunch box commercial is a simple product demo film that makes it easy to work when you need to and eat a hot meal whenever you have the time to.”

     

     

  • Quench your thirst for wanderlust with Milton Thermosteel Bottles

    Milton’s new ad for Thermosteel bottles inspires people to travel

    By A Correspondent

     

    Milton has released a new TVC for its Milton Thermosteel bottle. The TVC released under the campaign ‘KahaanKaPiya?’ positions the product as a travel essential for every explorer.

     

    Conceptualised by Ogilvy India, the film portrays a solo vacationer’s journey across the country, capturing the beauty of travel and a world of opportunities. The thrill of solo travelling has witnessed an increasing interest by women over the last few years and Milton’s new TVC is an ode to this trend.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “Milton as a brand has always believed in product innovation that focuses on enhancing experiences of every small yet integral event in the consumer’s fast paced lives and makes it effortless. ‘KahaanKaPiya?’ campaign is all about inspiring people to travel and we believe Milton’s Thermosteel Bottleis the next must-have accessory for every young explorer’. Milton Thermosteel Bottle, with its aesthetics and functionality, was created keeping in mindthe changing requirements of the youth in India who are constantly on the move seeking knowledge and looking for new experiences”.

     

    Added Anurag Agnihotri– Executive Creative Director, Ogilvy India: “KahaanKaPiya? How many rivers, lakes, streams and seas have you crossed? How much of the world have you seen? That’s the question this commercial poses to all the young people sitting at their desks, in offices or colleges, to go out there and explore the world. It’s a perfect communication fit especially when it comes from a brand that offers top quality and innovations in its products”.

     

     

  • The new campaign is on air from mid-March 2018

    Center Fruit uplifts moods in latest brand film

    By A Correspondent

     

    Center Fruit has launched its latest film that is based on the insight that all of us have unavoidable moments of boredom in our life, and a little uplift in mood in such moments can make the task enjoyable. The ad has been conceptualised by Ogilvy Mumbai.

     

    Commenting on the new campaign, Rohit Kapoor, Marketing Director, Perfetti Van Melle India said: “Center Fruit has always been about a great fruity taste. For the new campaign, we worked with consumers to understand their consumption experience and what Center Fruit does for them. The flavourful splash is core to the consumption experience. This is the insight which the new campaign captures – the tasty splash is a real mood uplifter. With this, the brand moves from the memorable kaisijeeblaplapyee to a new tagline Mood Ting Tong, which resonates strongly with consumers”.

     

    Commenting on the campaign, Anurag Agnihotri, ECD, Ogilvy Mumbai: “Center Fruit has always been an absolute delight to work on. After years of amazing work on kaisijeeblaplapyee, we felt it was a good time to explore something new, still keeping the taste promise integral to the film. The basic promise is “mood enhancement” and we decided to build on this simple promise and came up with “mood ting tong”. This is the first TV commercial of what will be yet another series of crazy funny stories”.

     

     

  • The entire process and ‘Ceat Happy Roads’ initiative of making Mumbai roads pothole-safe is captured in a video documentary

    ‘Ceat Happy Roads’ aims to make roads happy again

    By A Correspondent

     

    Ceat Limited, a leading tyre manufacturer with the support of Mumbai Metropolitan Region Development Authority (MMRDA), has undertaken an eco-friendly initiative called ‘Ceat Happy Roads’ to repair potholes in Mumbai city by recycling old and worn-out tyres.

     

    Said Anurag Agnihotri – Executive Creative Director, Ogilvy Mumbai: “Here’s an idea that paves the way for a happier future. What better way to fix potholes than with the very object that knows them inside out: tyres. It is eco-conscious, customer engaging and creatively led.”

     

    The entire process and the ‘Ceat Happy Roads’ initiative of making Mumbai roads pothole-safe is captured in a video documentary.