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Tag: Anuradha Gudur

  • To continue delivering thought provoking shows

    Zee Telugu completes 16 years

    By Our Staff

     

    Zee Telugu has achieved a milestone. It has completed 16 years of operations this month. Since its inception on May 18, 2005, the channel has been curating content to serve the needs of Telugu audiences.

     

    Said Anuradha Gudur, Telugu Cluster Head, ZEEL: “It has been a tough year for people and businesses alike but there has some good news with vaccination being accessible soon to most of the citizens, we hope to see some positive change. Having said that, it is still very important to stay at home and break the chain. Every one are doing their bit to maintain a friendly distraction and Zee Telugu has successfully brought families together with the varied content offerings in the last one year. In such an age, it’s a challenge for a GEC to stay relevant, but throughout our journey, we have reinvented our content to suit the palate of the changing times. We have been steadfast in offering our viewers what they want to see along with adding new perspectives to the series by delivering thought-provoking shows. Zee Telugu Kutumbam came together to pay tribute to the every ardent viewer of the channel since its inception through Zee Mahostavam. We want to thank every viewer and urge them to stay home and be safe to fight against Covid-19 together.”

     

  • Embodying the new brand proposition, Samantha Akkineni, has been announced as Zee Telugu's brand ambassador

    Zee Telugu and Zee Cinema luundergo brand revamp

    By A Correspondent

     

    Zee Telugu has unveiled a new brand promise and identity ‘AarambhamOkkaAduguthone’.  Furthermore, Zee Cinemalu, has also announced its new brand image. The new brand identities were unveiled by actor Chiranjeevi at the Zee Telugu Golden Awards ceremony that was telecast on December 31 2017 on Zee Telugu.

     

    Embodying the new brand proposition, Samantha Akkineni has been announced as Zee Telugu’s brand ambassador and she features in the channel’s extensive multi-media campaign as its voice.

     

    Said Anuradha Gudur, Business Head of Zee Telugu and Zee Cinemalu: “We started our journey with one step 12 years ago to emerge as channel that was progressive, young and dynamic. With many more milestones that are to come in the years ahead, we will continue to engage with our audiences and be the #ExtraOrdinaryTogether that we are in the television entertainment space. In our constant attempts to provide positive narratives through the channel, we have always had women adorning progressive characters who are ready to take those steps that lead them to greener pastures. With our refreshed brand packaging, we have Samantha Akkineni as the face of Zee Telugu who has stayed ahead in the game and has actively taken steps not only at an individual level but around her social sphere. Be it Jagruthi or Pratyusha foundation, she has always spread positivity and having her on board adds a lot more value to our brand.”