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Tag: Anuradha Aggarwal

  • Nihar Naturals Shanti Amla has undertaken the cause of children's education at the heart of its existence

    Vidya Balan promotes edu message for Nihar

    By A Correspondent

     

    Nihar Naturals Shanti Amla has launched its latest campaign – Dikho Khoobsurat, Karo Khoobsurat in tandem with its long term commitment to furthering children’s education in the country.

     

    Nihar Naturals Shanti Amla has undertaken the cause of children’s education at the heart of its existence. Embarking on this mission four years ago to make education accessible to children across India, the brand contributes 5 per cent of its profits towards children’s educational development, thereby becoming an enabler for consumers to make a positive change to the society.

     

    The TVC created by BBH India showcases Vidya Balan walking through the streets, wherein people are gesturing to ward off the evil eye or traditional Indian habit of ‘Nazar Utarna’. While walking, packs of school children start following her lead. At the end of the TVC, Vidya gives credit to Nihar Shanti Amla for her long, lustrous and beautiful hair, which is garnering her admiration from these people. She adds that not only does the brand help add to her appeal, but also takes on its commitment to educate children, by contributing 5 per cent of its profits towards this cause. The tagline ‘Dikho Khoobsurat, Karo Khoobsurat’ further reiterates the brand purpose of Nihar Shanti Amla of being an ally to progress.

     

    Speaking about the new campaign, Anuradha Aggarwal, Chief Marketing Officer at Marico Limited says, “It has been four years since Marico started investing in educating underprivileged children through Nihar Naturals Shanti Amla, with a clear objective to bring about a discernible change in the society. The new campaign, ‘Dikho Khoobsurat, Karo Khoobsurat’ captures the essence of our brand purpose of giving you healthy and radiant hair, while focusing on the creation of an environment where children are not compelled to drop out of school for financial reasons.”

     

    Subhash Kamath, CEO & Managing Partner, BBH India adds “We’ve always seen Nihar as a very progressive brand. And progressive brands don’t just say things, they do things that make a real difference to people’s lives. In that context, Nihar Shanti Amla has been consistently successful by giving it’s consumers a dual benefit i.e. get great looking hair as well as do good for society by promoting children’s education. We’ve stayed on this ‘Look good & do good’ premise for 4 years now and it’s paying rich dividends. I believe this new commercial will help grow the brand from strength to strength”

     

    Rajesh Mani, Executive Creative Director, BBH India said, “To bring alive the brand’s twin purposes, we used a very slice of life creative device – “nazar utaarna”. In normal sense, the gesture of nazar utaarna is more for an outward personification of beauty but in this case our brand ambassador – Vidya Balan is being appreciated not just for her great hair but also for being a change agent. The visual narrative is symbolic of what the brand does and the earthy lyrics, sung in a child’s voice, adds memorability to the film.”

     

  • Saffola Masala Oats will continue its journey of creating delectable flavors and further strengthen the Saffola Fit Foodie platform with Chef Kunal

    Chef Kunal Kapur lends expert advice for Saffola Masala Oats in new campaign

    By A Correspondent

     

    Saffola Masala Oats’ has launched a new campaign showcasing its Chefs Choice range. Leading the launch communication is the brand ambassador – Indian Celebrity Chef Kunal Kapur, who has played an integral role in creating the new Italian and Chinese flavors.

     

    The brand has kick started the launch through its new advertising campaign featuring Kunal Kapur. The campaign highlights the dilemma of consumers who crave for exciting and savory snacks but feel guilty giving into the temptation of unhealthy munching. Two, 30-second television commercials which recently went on air, showcase Kunal providing the perfect guilt-free solution to their problems by infusing the flavors they crave for- Chinese and Italian, in the goodness of Oats.

     

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “We have launched the new Chinese & Italian variants keeping in mind that consumers crave for these exciting flavours during snacking occasions. Through our new campaign, we want to drive the message that one can satisfy craving for their favourite flavours through Saffola Masala Oats without the guilt of eating heavy snacks. We are delighted to have Kunal Kapur as the face of the brand. His culinary expertise and a healthy lifestyle approach reflects the core values of our brand. We are confident that this association will go a long way in offering consumers many more delightful taste options that they can choose from and stay healthy at the same time.”

     

    Pradyumna Chauhan, National Creative Director, McCann Erickson said, “Saffola Masala Oats is doing phenomenal in the market. And the task with the launch of these two flavours is to take that to the next level. So we have done two things with the campaign. One, keep the promise ‘don’t hold back but khao jee bhar ke’ again at the very centre. And two, really give distinct chinese and italian flavour to the two films in terms of cinematic treatment. Now all we want to say to our consumers is, bon appetit!”

     

    Saffola Masala Oats will continue its journey of creating delectable flavors and further strengthen the Saffola Fit Foodie platform with Chef Kunal. Saffola Fit Foodie is a one stop destination for healthy recipes, which also encourages consumers to adopt healthy eating habits. He will be leading the Saffola Fit Foodie expert’s panel to create some amazing and innovative recipes.

     

  • He will drive drive the philosophy of 'Sada Sexy Raho' further

    Ranveer Singh appointed brand ambassador of Set Wet deos

    By A Correspondent

     

    Marico has announced Bollywood heartthrob, Ranveer Singh as the new face and brand ambassador of Set Wet deodorants.   Set Wet, a brand synonymous with hair gels in India, had undergone a successful repositioning last year with the Sada Sexy Raho campaign. Following the success of the initiative, Marico has announced the signing of Ranveer Singh as the brand ambassador for the Set Wet deodorant portfolio who will now further drive the philosophy of ‘Sada Sexy Raho’.

     

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “We are delighted to have Ranveer Singh as the face of our Set Wet range of deodorant range.

     

    Apart from being probably the most popular star in the brand target consumer, Ranveer also happens to live the brand philosophy of Sada Sexy Raho. Brand Set Wet extolls young men to give up inhibitions & let their charm & passion show in everything they do – a philosophy Ranveer himself lives by. I think Ranveer & Set Wet are a potent mix with which we can create magic.”

     

  • Parachute Advansed Body Lotion through its new ad campaign intends to bring back the lost spark in relationships

    Marico unveils new campaign for Parachute Advansed Body Lotion

    By A Correspondent

     

    Marico has launched a new campaign for its skin care brand Parachute Advansed Body Lotion in a step to fuel the brand’s growth for the upcoming season. In a category which is rooted in the problem solution space, Parachute Advansed Body Lotion has uniquely shifted the frame of reference with its emotive proposition of “Rekindling romance” in the married housewife’s life.

     

    Within five-six years of marriage, familiarity and presence of children takes a toll on the intimacy between the couple. Given the daily chaotic lifestyle, a housewife tends to neglect her body skin care needs with all her attention dedicated towards her family. Parachute Advansed Body Lotion through its new ad campaign intends to bring back this lost spark in relationships by promising a woman with ‘irresistible to touch’ beautiful skin in just seven days.

     

    The television commercial, that has been conceptualized by McCann Erickson, Mumbai, showcases a housewife expressing her surprise and excitement to her friend about her husband finding ways to touch her time and again, bringing the flames of romance back in their lives. The campaign educates that Parachute Advansed Body Lotion, rich with the goodness of coconut milk & 100 per cent natural moisturizer has been formulated to uniquely nourish the skin from within, in just seven days.

     

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited added, “Our new campaign highlights the transformation the use of Parachute Advansed Body lotion can bring to your skin in just seven days leading to the rekindling of romance between husband and wife. With winter around the corner, we are using this opportunity to urge homemakers across all metros and mini-metros in India to try the transformational effects of Parachute Advansed Body lotion.”

     

    Puneet Kapoor, Executive Creative director, McCann Erickson said, “Body lotion classically has been a difficult category to crack into, especially when we go down the strata. The idea of re-igniting romance in relationships was the starting point, but the real challenge was to make this transformation of skin very desirable. It’s from here that the idea of capturing beautiful fleeting moments of touch and the return of romance was thought of. With the high-point being a moment when an otherwise un-expressive husband, goes to the length of saying ‘coo-chi-coo’ as the couple take a selfie. The treatment that directors Subir and Namita  brought to the initial script made a real difference to the idea, making it a lot sharper and interesting creatively, and liberating the story into beautiful short cinematic moments strung together over a conversation with a close friend.

     

  • Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor

    Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO

    By A Correspondent

     

    Marico Limited announced that Sameer Satpathy has resigned from his position as the Chief Marketing Officer to pursue opportunities outside Marico. Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor. The company will appoint Anuradha Aggarwal as the Chief Marketing Officer with effect from August 24th, 2015.

     

    Saugata Gupta, MD and CEO, Marico Ltd. said, “Sameer has been a valued member and an integral part of Marico’s growth and transformative journey for the past decade. He has significantly contributed in building the Marico of the future; and played a key role in shaping the Marico marketing organization as it exists today.

     

    We have a strong marketing team and I am confident that Anuradha will successfully take over the baton from Sameer. Anuradha brings a wealth of experience to the role, with her understanding of the consumer business and her knowledge of marketing to the new-age consumer and we look forward to her valuable contribution in strengthening this team and taking Marico to newer heights”.

     

    Anuradha is a marketing veteran who has 18 years of experience across diverse consumer businesses. Anuradha has worked with organizations like Hindustan Unilever for the first 12 years of her career, followed by Vodafone and most recently with Mondelez. In her previous role, Anuradha was Director Innovations, Biscuits Category for Mondelez Asia Pacific.

     

    Anuradha holds a Post Graduate Degree in Business Administration from IIM, Bangalore and a bachelor’s degree in Economics from Sri Ram College of Commerce, Delhi University.

     

    Anuradha started her career at Unilever where she worked for 12 years, across sales, marketing and general management functions, managing local and global brands and businesses across India and South Asia. She was at the helm of many iconic brand transformation projects including the migration of Surf, the success story of Dove hair care, relaunch of Vaseline and the re-ignition of the largest shampoo brand in India – Clinic Plus.  Post Unilever, Anuradha she was Senior Vice President – Brand Communication and Consumer Insights with Vodafone India for 4 years.