MxMIndia

Tag: Anupama Ramaswamy

  • He will operate out of the Gurgaon office and will report into NCD Anupama Ramaswamy

    Sumit Negi joins Dentsu Impact as ECD

    By A Correspondent

     

    Dentsu Impact has strengthened its creative function with the appointment of Sumit Negi as an Executive Creative Director. He will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the National Creative Director.

     

    Said Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “Sumit’s maturity, calm demeanour and the manner in which he leads his team is what sets him apart. His passion and knowledge on cars gives Dentsu Impact an added edge. We are very happy to have him and wish him a fabulous future.”

     

     

  • The recent restructuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network

    Dentsu Impact elevates Anupama Ramaswamy as NCD

    By A Correspondent

     

    Anupama Ramaswamy

    Dentsu Impact has recently restructured its creative department and promoted Anupama Ramaswamy as the National Creative Director. Ramaswamy has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director.

     

    The recent restructuring has taken place given the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa) with the Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Ramaswamy would be leading this team both on offline as well as digital creative front.

     

    Commenting on her new role, Ramaswamy said: “It is an exciting time to be at Dentsu Impact and working on a brand like Maruti Suzuki. Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. A change that happens once in 35 years. My mandate is to make the most popular automobile brand equally young and vibrant. And hopefully, I would be able to add value to the business and win some awards. There is so much to learn and hopefully enough to contribute too.”

     

    Talking about the development, Soumitra Karnik, Chief Creative Officer, Dentsu Impact said: “Anupama has played a stellar role in the creative performance of Dentsu Impact and this is an extremely well deserved elevation. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in. Anu is going to be right in the forefront of this change and along with her team of individuals with diverse capabilities, will be setting altogether a new bar.”

     

     

  • Filled with quotes, match-cuts, high-octane shots and electric music, the commercial is all set to get the pulse racing

    Dentsu unveils latest spot for Maruti Suzuki Swift

    By A Correspondent

     

    Maruti Suzuki Swift has unveiled a new brand campaign that celebrates the idea of ‘Push your limits’. Using personalities like Vijender Singh, AB de Villiers, and the man who jumped out of a plane without a parachute, Luke Aikins, Swift wants to tell the world that only those who go the extra mile inspire people, not the ordinary.

     

    The brand plans to launch and embed this philosophy with an action-packed TVC. Said R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki: “Since the last two years Maruti Suzuki has made a definitive shift in its offerings and positioning in India. Today, we have a host of new offering which are at par with international products all the while making them more relevant for the Indian consumer today… With Swift being one of our star brands, it was important we bring in the sheen and attention back on the brand. The new commercial is just the right step on that route, where we bring in the dynamism on to Swift in a way like never done before.”

     

    Said Anupama Ramaswamy, Executive Creative Director, Dentsu Impact:  “With the new campaign of ‘Push Your Limits’, we aim to go beyond the mundane ‘product-talk’. It’s an attitude that symbolises the people who drive the car, those who challenge and push themselves. And that’s why the personalities shown in the commercial are not your regular models, but heroes who inspire. The car moves exactly like them in the commercial while the match-cut editing maintains the tempo and adrenaline rush from the word ‘go’.”

     

  • The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors, and a slew of other new creative talent has joined too.

    Cheil India hires creative talent, ups bar for ‘Ideas that Move’

    By A Correspondent

     

    Cheil Worldwide SW Asia (Cheil India) has announced an expansion to its team in India. This announcement comes close on the heels of Cheil’s celebration of its 40th anniversary where it unveiled a new corporate identity – ‘Ideas that move’ – that reflects its vision.

     

    The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors. The much-awarded duo has moved from JWT where both were working as Senior Creative Directors.

     

    Recently, Navin Theeng and Somenath Chakraborty moved from Contract Advertising to join the Cheil creative team as Group Creative Director and Sr. Creative Director, respectively. On the digital front, Shveta Singh moved from Euro RSCG, to join as Senior Planning Director and Siddhartha Deshaprabhu from Fashos.com, a direct-2-consumer ecommerce footwear e-tailing brand, joined as General Manager -Digital Advertising & Media. The creative teams report into Nima Namchu, while the digital teams report into Rajesh Bhatia.

     

    Hari Krishnan

    Speaking on the appointments, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “The creative bar is raised at Cheil across the globe. Our aim is to populate the organization with top quality talent who will make a difference and contribute to our global wins. We are fortunate to have on board a talented set of people who are passionate about creating ideas that traverse effortlessly across mediums and consumer touchpoints. They all bring to the table the right mindset to integrate, which is rare in most agencies today. I am sure with these bright stars joining us the right energy will be created and exchanged within Cheil to deliver exceptional work for our clients.”