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Tag: Anupam Vasudev

  • This is Unlockd’s eighth market launch and its first in India

    Aircel partners with Unlockd for mobile loyalty programme

    By A Correspondent

     

    Global value exchange mobile platform Unlockd has announced a partnership with mobile service provider Aircel as also launched  ‘Aircel Open2Earn’ app, powered by Unlockd. This is Unlockd’s eighth market launch and its first in India. The app provides a value-based proposition for Aircel users, rewarding them with Rs. 10 credit every week for simply unlocking their phone and viewing personalised ads, deals and offers, effectively converting their attention into rewards.

     

    Said Unlockd Co-Founder and CEO Matt Berriman: “Giving back to mobile users for the time they already spend on their devices has always been my vision of our company, something people are habitually doing every day, and I believe this is why our business has seen such strong success globally in many markets. We’re truly excited to bring our platform to one of the world’s most progressive, fastest growing and dynamic markets, one in which a billion Indians spend hours a day on mobile devices. I’ve always had the vision to provide people a valuable reward for the time they spend on their mobile devices and we can provide Aircel customers up to Rs 40 per month in top up credit, making a significant difference to their monthly mobile expense, whilst also providing personalised offers, deals and coupons from some of the country’s best-known and loved brands.”

     

    Added Anupam Vasudev, Chief Marketing Officer of Aircel: “In a highly fragmented market, a proposition like Unlockd’s provides Aircel with a unique opportunity to build stronger relationships with our customers by rewarding them for something they are doing every day – spending time on their mobile devices. A model like this we believe will go a long way built customer stickiness on our platform and reduce churn.”

     

  • The film has been released in seven languages including Hindi all across India

    DDB Mudra North creates campaign to promote Aircel’s latest offering

    By A Correspondent

     

    DDB Mudra North and Aircel have created a clutter- breaking, catchy ad campaign to promote Aircel’s latest offering- Free Basic Internet.

     

    With the new campaign, Aircel intends to share more internet accessibility with users, enabling them to access their favourite applications such as WhatsApp and Facebook besides other daily use applications.

     

    With an intent to inform the users this offering, DDB Mudra North crafted ‘See You Online Ba!’, a fun-toned ad campaign which portrays a world where people no longer need to meet physically or ‘offline’ since everyone is ‘online’. A complete 360 degree pan-India campaign led by television, digital media and on-ground visibility, ‘See You Online Ba!’ captures a montage of people from all walks of life using internet.

     

    The film has been released in seven languages including Hindi all across India.

     

    Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Even though we see a burgeoning population of mobile internet users in India, there’s still a large number of Indians who haven’t yet experienced the world of internet on mobile. With the boom in online avenues today that make lives easier for millions of people, we, at Aircel, saw a clear need for pushing the envelope on making the internet available for all, thereby fueling mobile internet adoption. Aircel’s initiative of offering free basic internet is a natural extension of this intent, and we’re truly delighted to have the creative powerhouse DDB Mudra translate our message into a simplistic and meaningful ad campaign. We’re sure that the sticky ad campaign will appeal to many Indians and help us say louder, ‘See you online Ba!’ ”.

     

    Quoting on the campaign, Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “Free basic Internet by Aircel is a game changing offer. In its truest sense, it’s the democratization of the internet making the power of the net available to all. An incredible service like this needed an idea that did justice to its scale and importance. I’m really happy and excited that working closely with the marketing team at Aircel we were able to crack just that idea with “See you online Ba!”. The film is highly engaging and the slogan not just catchy and easy on the tongue but is sharply strategic too.”

     

    Quoting on the campaign, Sambit Mohanty, Creative Head, DDB Mudra North said, “Free Basic Internet from Aircel is a first-of-its-kind offering that makes the power of the net available to every citizen and empowers the common man. Our creative idea ‘See you online-ba’ imagines a world where people no longer need to meet physically or ‘offline’ since everyone is ‘online’. With its fun jingle and tongue-in-cheek moments, I’m sure this campaign will be a memorable one.”

     

  • NDTV and Aircel announced the third season of Aircel NDTV 'Save Our Tigers' – the largest and the most comprehensive media campaign

    3rd edition of Save Our Tigers to highlight key issues

    By a correspondent

     

    Carrying forward the mission to ‘Save Our Tigers’ – the largest and the most comprehensive media campaign on tiger conservation till date, NDTV and Aircel announced the third season of Aircel NDTV Save Our Tigers. Launched in 2010, the campaign was successful in setting the tiger agenda for the Nation.

     

    The launch of the third season of Aircel NDTV Save Our Tigers initiative witnessed the coming together of well known personalities from different walks of life to participate in a panel discussion and set key focus areas for the season. Present on the occasion were Belinda Wright, Executive Director, WPSI, Anupam Vasudev, Chief Marketing Officer, Aircel; Dr. K. Ramesh from Wildlife Institute of India; S P Yadav, ADIG, NTCA; Dr. Anish Andheria, Director, Wildlife Conservation Trust; Bittu Sahgal, Editor of Sanctuary Asia; and was anchored by Vikram Chandra, Group CEO, NDTV Group.

     

    Anupam Vasudev, Chief Marketing Officer, Aircel said, “Aircel has been passionately working towards its initiative ‘Save Our Tigers’ with noted conservationists and organizations with an aim to create mass awareness on the plight of the magnificent tiger and rally efforts to save it. There is no denying the fact that ‘Tigers are Irreplaceable’ and are extremely crucial for securing the environment for our future generations. We are confident that like the past two editions, this year’s edition of Aircel-NDTV ‘Save Our Tigers’ campaign will further increase the level of participation and support for the cause.”

     

    Vikram Chandra

    Speaking on the occasion, Vikram Chandra, Group CEO, NDTV Group said, “NDTV is overwhelmed by the nationwide response received for the first 2 editions of the campaign. We are now coming up with the Tiger Agenda for the 3rd edition and will be looking at key factors such as reducing man-animal conflict, protecting tiger habitats, strengthening the forest department and more.”

     

    The current edition will focus on and highlight key factors – existing buffer zones and corridors to be clearly identified and control to be ensured by forest department; local community involvement; strengthening of forest department; human-animal conflict management solutions; bio-diverse forest areas to remain inviolate and push for political will.