MxMIndia

Tag: Anupam Gurani

  • To boost admissions in affordable Private Schools

    TBWA creates campaign for school edtech unicorn, Lead

    By Our Staff

     

    School EdTech Unicorn, Lead, has launched a high-decibel campaign across TV, Digital and BTL. The campaign comprises two TVCs – one focusing entirely on South India and the other on the rest of the country – that showcases the visible learning outcomes of students studying in Lead Powered Schools. The TVCs – conceptualised by TBWA and directed by filmmaker Nitesh Tiwari are being aired across multiple GEC and regional channels, and will be a part of Lead’s 360-degree campaign via outdoor, digital and BTL activation.

     

    Said Lead CMO Anupam Gurani: “The pandemic continues to impact all of us, especially those belonging to the lower economic strata. There are plenty of students who have not gone to school in the past 20 months and this has resulted in severe learning gaps. This is where Lead comes in. We are building India’s largest network of schools that provide International standard of education at an affordable price. Through this campaign, we want to help parents find the right Lead Powered School in their vicinity, thereby bridging student learning gaps and enabling parents to provide world-class education to their child, right in their hometown.”

     

    Added TBWA\India CEO Govind Pandey: “Lead is leading a movement in India to provide access to a world class education to as many kids as possible regardless of which town or city they are studying. We see many progressive and proud parents joining in and giving their kids the foundation that opens all kinds of possibilities for them in the future. This campaign reflects this and invites more and more parents to join this movement.”

     

  • …for their Herculean effort over the lockdown

    Lead pays tribute to school-owners…

    By Our Staff

     

    Edtech firm Lead has come up a digital film ‘Out of Syllabus’ that celebrates the efforts of ‘Future Line Workers’ – school-owners who acted as a mentor to teachers and an educator to students.

     

    Commenting on bringing alive a disruptive initiative, Govind Pandey, CEO of TBWA\India said: “During the pandemic, we have had so many unexpected and unsung heroes who went out of their way to help others. Passionate school owners who understand that education is important and that every child deserves a good one are also such heroes. They did what they could despite all the odds because they know that education makes a huge difference to the kids futures and we couldn’t let the pandemic impact that. We call these school owners Future-Line Workers.”

     

    Said Anupam Gurani, Chief Marketing Officer of Lead: “We partner with 2,000+ schools across India and we have seen first-hand the commitment of these school owners in educating their students during the pandemic. Our new  campaign, Out of Syllabus, is a salute to the indomitable spirit of all these future line warriors who have managed to create a seamless online learning environment by acting as an educator to students & a mentor to teachers.”

     

  • To focus on transforming conventional schooling

    Lead School rebrands as Lead

    By Our Staff

     

    Lead School, an edtech player in the primary and secondary education (K-12) segment, has rebranded itself as Lead. The new logo captures the upward trajectory symbolising excellence and achievement for students, teachers and schools.

     

    Said Lead co-founder and CEO Sumeet Mehta: “Whenever we talk to students, teachers, school owners and parents, one thing stands out – Lead propels them into a new world of opportunities! Today, Lead recommits to be a propulsive force in the lives of schools, students, teachers and parents. And our new brand identity reflects this commitment.”

    Added Lead Chief Marketing Officer Anupam Gurani: “At Lead, we have always believed that learning should never stop. While we are constantly upgrading and evolving, our brand identity is a reflection of what we stand for. The Star burst formed with the letter ‘L’ is not only a universal symbol for success and excellence, but also represents ownership with the first letter of our brand. We stand for being Trustworthy, Confident, Fearless and Revolutionary and our new identity reflects these attributes.”

  • To create an “inspiring brand” for the EdTech firm

    TBWA & PHD win Lead School mandate

    By Our Staff

     

    Lead School, a K-12 EdTech player, has announced the appointment of TBWA and PHD, as its integrated creative and media partner. The mandate, won during a multi-agency pitch, will be managed from Mumbai.

     

    While TBWA will develop a strong communication, creative strategy and campaign for the brand across television, outdoor and digital media platforms, PHD will be responsible for media buying and planning focused on building a resilient digital footprint for the EdTech enterprise.

     

    Said Anupam Gurani, Chief Marketing Officer, Lead School: “TBWA and PHD are admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. We are confident that this synergy will create a strong brand story for Lead School which complements with our proposition of delivering a highly enriching and personalized educational experience to students, parents through our partner schools and teachers. We are excited to partner with TBWA and PHD in our journey of building Lead School as India’s most loved education brand.”

     

    Added Govind Pandey, CEO, TBWA India: “It is inspiring for us to partner with Lead School in creating a disruptive brand with the purpose that every child deserves an excellent education. We look forward to this journey together of fulfilling this vision.”

     

  • He will drive overall marketing strategy and strengthen brand reach

    Anupam Gurani will lead marketing at Lead

    By Our Staff

     

    Anupam Gurani
    Anupam Gurani

    Lead School has appointed Anupam Gurani as Chief Marketing Officer. He will play a pivotal role in defining Lead’s business and marketing strategies and will be responsible for the overall marketing strategy, strengthen the brand reach, and drive accelerated business growth in existing and new markets.

    Said Sumeet Mehta, Cofounder & CEO, Lead School: “We are happy to have Anupam on-board as he brings robust knowledge of consumer-centric businesses to this role combined with a deep understanding of how new digital technologies are disrupting industries. We are on a positive growth trajectory at Lead School and are very well-positioned to continue building on our strong momentum. Anupam’s knowledge and expertise will be very valuable in shaping and developing new opportunities for Lead School.”

    Added Gurani: “I am thrilled to join Lead School and its leadership team at such a pivotal time in its evolution. Being a part of the company’s journey in bringing about a change in India’s education system is challenging yet exciting. I am glad about the opportunity to grow the company with a remarkable team as we continue to define the future of education.”