MxMIndia

Tag: Anupam Bokey

  • ABD owns brands like Officer’s Choice, Sterling Reserve, amongst others

    Allied Blenders and Distillers says cheers to Lintas Live

    By Our Staff

     

    Lintas Live (eka GolinOpinion) has bagged the PR mandate of Allied Blenders and Distillers (ABD), after a competitive multi-agency pitch. Lintas Live is set to develop the PR communication strategy for ABD and its brand portfolio, which will include, PR content creation and corporate reputation building. LL’s Mumbai office will lead the business. ABD owns brands like Officer’s Choice, Sterling Reserve, amongst others.

     

    Anupam Bokey

    On the appointment, Anupam Bokey, Chief Marketing Officer, Allied Blenders and Distillers, said: “As we embark on a journey of reinvention and transformation we were looking to partner with a modern, forward-thinking agency that understood our vision and demonstrated standout capability of execution backed by strategy. This is where the Lintas Live team stood out on every parameter and in addition showed immense passion, which helped us close on this partnership decision.”

     

    Ameer Ismail

    Added Ameer Ismail, President, Lintas Live said, “Allied Blenders and Distillers Pvt. Ltd., is one of India’s top alco-bev companies with powerhouse brands like Officer’s Choice and Sterling Reserve that have achieved great success and scale. This is an exciting time to partner with an excellent management team focused on a dynamic and audacious vision for the company and its brands. We intend to deploy our Lintas Live values of disruptive thinking and innovative & engaging storytelling, to reach new heights of success for ABD.”

     

     

  • The world’s ‘Largest oil lamp’ carrying 868.83 litres of oil signifying ‘A wish for good health’ was inaugurated and lit by actor Sonu Sood

    Too Yumm achieves unique feat at Kumbh Mela

    By A Correspondent

     

    The RP-Sanjiv Goenka Group’s snack brand Too Yumm installed the largest diya as a symbol of its commitment towards good health. Post achieving the Guinness World Records in Mumbai, the brand conducted the presentation ceremony for the record at the Kumbh Mela where actor-film-maker Sonu Sood set alight the largest oil lamp (diya) and took the pledge for good health. The diya measuring 476.5mm in height, and 2390.6mm in diameter is installed at the Ardh Kumbh Mela in Prayagraj.

     

    Sharing his views on this achievement for the brand, Suhail Sameer, CEO of the RP-SG FMCG business said: “This is yet another proud moment for Too Yumm! We believe FMCG industry will be one of the largest value creators over the next 5-10 years; our focus has always been to keep innovating our products to offer our consumers the perfect balance of maximum taste and good health. Activities symbolizing good health (like the largest diya) reinforce our commitment to bring the best to the fans of the Too Yumm! brand!”

     

    Added CMO Anupam Bokey: “We are absolutely thrilled to have achieved this wonderful feat of the Guinness World Records®, especially at one of the most sacred gatherings across the globe. Through this monumental diya, we have endeavored to make a wish for good health for one and all. ‘Being healthy’ forms the very foundation of our brand Too Yumm!. We have always tried to convey our brand message through disruptive ideas, be it through the #WhyChipsVirat campaign and now with this largest diya. While Kumbh offers us an excellent opportunity to get closer to our audience, the disruptive record will continue to help manifest our core brand message and propagate the significance of good health to the whole nation. After all, health is wealth!”

     

     

  • Endorsed by the Virat Kohli, the ad unveils the latest addition to Too Yumm!'s healthy snacking portfolio – Multigrain Chips

    Longest IPL ad break from Too Yumm!

    By A Correspondent

     

    https://www.facebook.com/TooYumm/videos/423226058150299/

    Guilt free Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched what is being billed as the ongoing Indian Premier League’s IPL’s longest ad thus far for its snacking brand Too Yumm!

     

    Endorsed by the Virat Kohli, the ad unveils the latest addition to Too Yumm!’s healthy snacking portfolio – Multigrain Chips.

     

    Said Anupam Bokey, VP Marketing (CMO) RP-Sanjiv Goenka Group: “Though fast growing, Too Yumm! is still a very young brand and therefore our immediate objective is to build brand awareness and quality engagement. We have been doing this successfully by disrupting the snacking space in India with healthy innovations and engaging yet well targeted campaigns. With IPL being one of the biggest and most relevant media events, we chose this as our primary platform to launch our latest innovation, Multigrain Chips”.

     

    Added Garima Khandelwal, Executive Creative Director – Mullen Lintas said: “Our singular objective through this campaign was to heighten the fact that eating fried chips is bad for your health, by offering consumers a healthier alternative with Too Yumm! Multigrain Chips. We pulled on the emotional factor of fans feeling disheartened by Virat Kohli consuming what they thought was an unhealthy snack. The fact that Virat doesn’t indulge in or endorse junk food made the fans’ reactions all the more plausible in launching yet another tasty and healthy snack from the brand’s portfolio.”