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Tag: Anuja Chauhan

  • Positioned as 'Love's Little Helper', in this campaign ALPINO will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft love notes

    Writer Anuja Chauhan associates with Nestle ALPINO for Valentine’s Day

    By A Correspondent

     

    Nestlé ALPINO is set to celebrate lovewith popular rom-com writer Anuja Chauhan for an exciting Valentine’s Day activity titled ALPINO Love Notes with Anuja Chauhan.

     

    Positioned as‘Love’s Little Helper’, in this campaign ALPINO will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft love notes.These notes will be wrapped around special packs of Nestlé ALPINO and will also be available online for people to share.The campaign will be launched on Facebook with the release of a short digital video featuring Anuja Chauhan along with a compilation of all these special love notes.  Later, ‘Love Notes’will be launched online in the form of an e-book.

     

    Commenting on the activity, Nikhil Chand, General Manager, Chocolate& Confectionery, Nestlé India, says, “As a brand, ALPINO has always lived up to its message of ‘To love is to share’, personalising this at every consumer touch point. This Valentine’s Day,ALPINO expresses many dimensions of love in a personal way. The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”

     

    The on-ground leg to the activation brings to life the joy of expression through personalized calligraphic cards being printed in stores with a personalized message of love. This will be given with every pack of ALPINO. This promotional activity is driving engagement in Delhi/NCR, Mumbai and Bangalore by partnering with Moreretail chain.

     

  • The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go

    ‘Live it Abhi’, exhorts Pepsi to the youth on today

    By A Correspondent

     

    Pepsi celebrates the fun and entertainment attitude of Indian youth by rolling out a new thematic campaign – Live It Abhi.

     

    With its irreverent spirit and dynamism, Pepsi has always led youth imagination and challenged convention. The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go. The campaign features a star-studded ensemble cast with brand ambassadors Ranbir Kapoor and Virat Kohli – two of the country’s hottest and most sought after youth icons. In an interesting twist, leading actress Anushka Sharma makes a special appearance.

     

    Speaking about the launch of Pepsi’s new Live It Abhi campaign, Ruchira Jaitly, Senior Director Marketing – Social Beverages, PepsiCo India, said “Pepsi has always shared a strong and culturally relevant connect with the youth. We have been an integral part of Indian pop culture and shaped opinion at every stage. This year is extraordinarily special at Pepsi, as we make the young Indian the focal point of all our campaigns and activations. In 2015, the consumer is ‘front-and-center’ for Pepsi, not just as a target audience, but in a much more exciting and meaningful way. This year, we will engage with Indian youth in a manner that has never been seen before in India.”

     

    The new TVC enlivens the Live It Abhi philosophy by urging the consumer to grab opportunities, dive headlong into life, and live it now. For the first time, consumers will see Ranbir and Virat together in a Pepsi ad; along with a sizzling cameo by Anushka Sharma. The film opens with Virat Kohli batting, and sending the ball over the ropes in a smashing stroke. Sitting in the crowd is Ranbir Kapoor, who catches the ball and with a Pepsi bottle in his hand, decides to Live it Abhi that very moment. Watch the link to know more.

     

    Talking about the TVC, Anuja Chauhan, Creative Consultant, JWT said “The ad celebrates the irreverent cheeky attitude of Youth today, who see life not as a spectator sport but as a stage – with spotlights to be stolen, whistles to be earned, and hearts to be won. And that it is better to try – and flop – than not try at all.”

     

  • She will be part of the Power of One (Po1) team that the ad agency is putting together to work on the PepsiCo contract

    Anuja Chauhan of ‘Yeh dil maange more’ fame back at JWT to pep up Pepsi campaigns

    By Pritha Mitra Dasgupta

     

    Anuja Chauhan, who built a solid reputation in advertising (‘Yeh dil maange more’) before veering off into chick lit (‘The Zoya Factor’), is returning to J Walter Thompson India as creative consultant. She will be part of the Power of One (Po1) team that the ad agency is putting together to work on the PepsiCo contract, the first time that JWT will have a group of people solely dedicated to the promotion of one brand. Chauhan is returning to advertising at the behest of PepsiCo, having worked on several campaigns for the company, including ‘Mera number kab aayega’ and ‘Nothing official about it’, apart from the one cited above.

     

    The agency set up the team about two months ago to work on the 15 PepsiCo brands that it handles. JWT has had the account for the last 25 years and it’s the agency largest.

     

    Colvyn Harris

    Colvyn Harris, CEO, JWT South Asia, said the agency has similar structure in other geographies which are formed “on the specific requests of clients, and depends on their scale and ambition.”

     

    The Po1 team is headed by Babita Baruah, senior vice president and executive business director, JWT Delhi. Baruah, who recently took over the account from executive business director Saurabh Saxena, will be assisted by senior VP Mythili Chandrasekhar on the planning side. On the creative side, the account has been divided into three–cola, foods and juices–and placed under various executive creative directors.

     

    Martin Sorrell

    Commenting on this new initiative, Martin Sorrell, CEO of WPP Group, of which JWT is a part, said: “In creating “Power of One”, JWT has brought together skills and capabilities from across our Group, for both foods and beverages, under one single unit to provide integrated solutions to PepsiCo’s brands and businesses.” Chauhan said she was “excited to be part of the team”, which she describes as nimble and flexible.

     

    PepsiCo is upbeat about Ms Chauhan’s return. “It’s great to have Anuja make a strong comeback on the PepsiCo portfolio,” said Deepika Warrier, vice president of marketing at PepsiCo India. “She conceptualised the #BackToSchool video that we recently released digitally. It became a big hit overnight!”

     

    Santosh Desai

    Santosh Desai, managing director and CEO of Futurebrands, said: PepsiCo needs to take risks and lead the youth rather than following them. Anuja Chauhan is associated with some of greatest ads and therefore the answer is clear. The company needs to go out on a limb and create some great advertising for others to follow.”

     

    Source:The Economic Times

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