MxMIndia

Tag: Anuj Sharma

  • Designed to redefine madness with tagline ‘Made of Mad’

    Poco unveils new brand logo and mascot

    By Our Staff

     

    Poco mobile phones unveiled the company’s refreshed visual identity, with a brand new logo and brand mascot. With a tagline ‘‘Made of Mad’, we’re told the new logo is specifically designed with the intent to redefine madness the Poco way.

    Said Anuj Sharma, Country Director, Poco India: “To commemorate Poco’s successful independent year, the entire objective of the brand refresh is to honor the community which is as different and unique as our smartphones in the market. Poco’s ‘’Made of Mad’’ is a creative rendition of what our fans and consumers can expect from a brand that indicates a very compelling functional promise. It is also a representation of our consumers who are mad, eccentric, irreverent with a thirst to pursue perfection. Through this initiative, we want to build a belief system that enhances the overall Poco experience that our users find relevant.”

  • It will be aired across television as well as social media platforms

    Xiaomi India launches new brand campaign to promote K20 Pro series

    By A Correspondent

     

    Xiaomi India also launched a new brand marketing campaign, True Master, promoting the Redmi K20 Pro.

     

    Addressing the new brand campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said: “We wanted to explore a unique approach beyond just the traditional smartphone ads that regularly feature camera or design at a surface level, and instead offers a powerful story element that resonates with our flagship product. Choosing a story with Tai chi theme was a conscious effort from our side to portray the exceptionally speedy performance of our flagship killer, Redmi K20 Pro, which displays a creative contradiction to the rather slower moves of the martial art form treading on a comical note. The story reflects our firm belief in the innovative technology and incredible specs of the device.”

     

    The campaign is a collaborative effort between the brand marketing team of Xiaomi and McCann Worldgroup’s MWG-TAG-Bangalore.

     

  • The campaign comprising of a film and outdoor campaign has been conceptualised by Ogilvy Bangalore

    Ogilvy creates new campaign for Mi A2

    By A Correspondent

     

    Xiaomi has launched its latest campaign for Mi A2 that showcases the features of this product in delivering the key selling point which is photos, especially in low light. It addresses how consumers face a common challenge of capturing great low light pictures which is a concern for most smartphone devices.  The campaign comprising a film and outdoor campaign has been conceptualised by Ogilvy Bangalore.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy South: “One look at the specs of the Mi A2, and one would realise that it clearly is the frontrunner when it comes to clicking great pictures in low light. Our challenge was to translate this benefit into a clutter-breaking and memorable piece of communication. We started with a simple life insight. People today are constantly clicking pictures. One doesn’t know when one’ll chance upon a magical moment that’s worthy of sharing on your timeline. These films exaggerate the fact that these moments are not going to wait for you because your phone camera is not good enough to click pictures in low light. The take out – with the Mi A2, you can be forever ready. Cinematic flair and a great track is what makes these TVCs sticky and unforgettable. And this was just the beginning of the campaign. There’s lots more to come.”

     

    Added Anuj Sharma, Chief Marketing Officer, Xiaomi India: “As a brand, we dedicate ourselves towards offering the best of consumer experience to our Mi Fans and customers across India. And our new campaign precisely highlights this aspect of our brand. As perfect moments don’t wait, Mi A2 ensures that our Mi Fans and customers never miss out on their perfect moments. And these moments live on as much cherished memories forever, no matter what the conditions are. This is only possible because of our commitment to providing the best of our innovative technology to all, and therefore we will continue to deliver the best.”