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Tag: Anuj Mathur

  • Launches digital campaign to acknowledge valour of Defence personnel

    Canara HSBC OBC Life Insurance honours soldiers

    By Our Staff

     

    Reinforcing its commitment to address the insurance needs of the Defence personnel , Canara HSBC OBC Life Insurance has kicked off a digital campaign #GarvSeJeeyo starting Republic Day.

     

    Commenting on the GarvSeJeeyo digital campaign launch, Anuj Mathur, MD and CEO, Canara HSBC OBC Life Insurance, said: “Security is a comforting feeling and if the providers are doing a good job that alone is a source of pride. Inspired by the unparalleled contribution by our soldiers and their families for holding the nation’s head high, we took it upon ourselves to provide relevant solutions for protecting the pride of our heroes. Our digital campaign #GarvSeJeeyo is launched in honour of our brave officers and aims to draw their attention towards the requirement for an appropriate protective financial net creation for themselves and their kin. We are confident that our efforts in collaboration with Garv (our dedicated defence channel network) will certainly help us in driving awareness and deeper engagement with our heroes around our latest offering – Guaranteed Suraksha Kavach – a tailor made insurance plan which is dedicated to fulfill their financial security needs.”

     

  • The campaign will feature Bhumi Pednekar

    Canara HSBC OBC Life Ins launches digital campaign “#heroesofmycity – meformycity 3.0”

    By A Correspondent

     

    Canara HSBC Oriental Bank of Commerce Life Insurance has launched its new digital campaign- #heroesofmycity.

     

    The two-month campaign is an extension to the initiative #meformycity which was launched in 2018 by the insurance company.

     

    Said Anuj Mathur, MD & CEO, Canara HSBC OBC Life Insurance: “This year, we make the #meformycity initiative bigger and better by moving from the physical to digital presence. Through this, we aim to take forward our brand’s promise to the society by honouring people who redefined heroism during these testing times of lockdown. We want to encourage people to join our initiative and share inspiring stories of such heroes whose kindness and courage need to be applauded.”

     

    Added Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance: “During the lockdown I learnt about many real-life heroes near me – from Jatinder Singh and his family who performed last rites for unclaimed covid-19 patients to Twinkle and Himanshu Kalia – The Ambulance Man & Woman of Delhi – ferrying patients to hospitals. Real heroes are all around us and through #HeroesOfMyCity campaign we want to bring about inspirational change while connecting with the people across India. As the face of the campaign we have Bhumi Pednekar, who is not only a celebrity with mass appeal but also a social activist spreading awareness and supporting various social causes.”

     

     

  • The new ad campaign will have three TVCs which aim at providing awareness and the importance of proactive planning for right solutions

    Canara HSBC OBC rolls out pan-India campaign

    By A Correspondent

     

    Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out its brand campaign ‘Promise Kiya! Ab Plan Karo’ for 2018-19.

     

    Said Anuj Mathur, Managing Director and Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance: “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises.”

     

     

  • The campaign is titled “Promise Kiya! Ab Plan Karo

    Canara HSBC OBC Life Insurance rolls out new campaign

    By A Correspondent

     

    Private life insurance player Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out a new brand campaign titled “Promise Kiya! Ab Plan Karo” for 2018-19.

     

    Speaking about the campaign, Anuj Mathur, Managing Director and Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said: “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises.”