MxMIndia

Tag: Anuj Kumar

  • Through this acquisition, Appstudioz has now merged with Affle's Media Lab business and has become a fully owned subsidiary of Affle Holdings Private Limited in Singapore

    Affle acquires Appstudioz; sets up global R&D centre in India

    By A Correspondent

     

    Affle has announced the acquisition of Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has grown rapidly to help deliver a robust mobile application platform which is already being used by over 400 customers globally.

     

    Affle also announced the setup of a significant R&D facility in India to help strengthen its mobile app & ad technology platform. The Affle R&D centre in India is already over 200 member strong and is expected to grow significantly in months to come with new platform modules being rolled out.

     

    Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said, “Over the last eight years Affle has been focused on building next generation technology platforms to cater to the mobile industry. We saw challenges and complications within the current eco-system which required advertisers to work with multiple partners for development, attribution, analytics, media procurement & monetisation. We have thus unified our platforms to create the industry first end-to-end mobile marketing platform catering to advertisers, publishers and agencies. We are very excited by this acquisition and believe that the Appstudioz technologies would significantly strengthen our propositions and its team would form the nucleus of our growing R&D facility in India.”

     

    Anuj Kumar, Co-founder & Executive Director, Affle added “Our mobile ad platforms have matured over the years and in Appstudioz we found the perfect ally to strengthen our propositions for mobile apps, and thus build much greater value for our MAAS based approach. We are very happy and excited by this acquisition as this significantly strengthens our offering and unique position across markets. Being the largest mobile (internet) first market, we see India as a perfect location for doing cutting edge R&D for our businesses and the setting up of our global R&D centre here is a solid step forward for us and for the mobile industry in India. We expect our engineering team here to grow rapidly and help deliver to our global technology leadership aspirations.”

     

    Through this acquisition, Appstudioz has now merged with Affle’s Media Lab business and has become a fully owned subsidiary of Affle Holdings Private Limited in Singapore.

     

  • MSM will employ Affle's Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets and PCs)

    MSM partners Affle’s Ripple for advertising on Sony LIV

    By A Correspondent

     

    Smart media company Affle Group has announced its partnership with Multi Screen Media (MSM) to exclusively power all advertising during the Sony LIV launch phase through its ‘Ripple’ rich media and video ad network. Sony LIV is MSM’s recently launched Video On Demand (VOD) brand. As a part of this partnership, MSM will employ Affle’s Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets & PCs).

     

    Commenting on this partnership, Anuj Kumar, Co-founder and CEO, Affle, said, “We launched Ripple with the philosophy of delivering engaging ad experiences to the digitally connected consumers of today across all screens. In MSM we have found a truly like-minded partner, as with Sony LIV they have created a best in class VOD platform, which works seamlessly across devices to give their fans an unlimited and on-the-go access to premium content. This, coupled with our technology innovations around seamless cross-screen ad experiences, creates a solid proposition for top advertisers to leverage. We remain confident that several leading brands who are targeting digitally savvy audiences will find this exciting mix of user-centric product, sticky content and engaging advertising very meaningful.”

     

    Nitesh Kripalani, Senior Vice President, New Media, Business Development & Digital/Syndication, MSM, said, “Sony LIV has debuted with a big bang. Within a few days of the launch, over a million Sony LIV mobile apps have been downloaded and the portal has received millions of video views. We are confident that the platform will gain greater traction amongst consumers and that a launch partnership with a leading industry innovator like Affle will give us the edge to drive greater ad experiences, partnerships and monetization on Sony LIV.”

     

  • The smart media company will use its newly launched network, Ripple, to power the publishing group's rich media and video advertising

    India Today Group partners with Affle

    By A Correspondent

     

    Smart media company Affle has announced its partnership with the India Today Group to power all video and rich media advertising for the group through Affle’s recently launched rich media and video ad network, ‘Ripple’.

     

    As a part of this partnership the India Today Group will employ Affle’s ‘Ripple’ ad network to serve all video ads on its online properties and to serve video and rich media ads across India Today Group’s properties on the iPad/Tablet platforms. The announcement comes close on Affle’s declaration of similar partnerships with Yahoo! & ESPN Cricinfo for rich media and mobile advertising in India.

     

    Anuj Kumar

    Commenting on the partnership, Anuj Kumar, Co-founder & CEO Affle, said, “We have experienced tremendous growth on the Ripple network since its launch in August 2012. Our technology innovations for engaging media experiences are delivering great returns for top publishers and advertiser partners, and we are very pleased to welcome the India Today Group as a partner for Ripple. In recent months top advertisers like Samsung, Nokia, Google, Microsoft, Maruti Suzuki, Adidas, Coca Cola, Hyundai have partnered with us to deliver cutting edge ad experiences across our network and we believe that our leading advertisers would also welcome the addition of a highly reputed publisher partner like the India Today Group on Ripple.”

     

    Ashish Bagga, CEO, India Today Group said, “Over the years the India Today group has built some very solid digital assets for its top properties including India Today, Business Today, Aaj Tak, Cosmopolitan and many others. We are seeing tremendous growth on video consumption on these digital properties with an increasing consumption skew on mobile devices, and are thus very pleased to partner with an industry leader like Affle to integrate their innovative advertising technologies and benefit from their well-established partnerships on the Ripple ad network business.”