MxMIndia

Tag: Anuj Khanna Sohum

  • In addition, Raghav Maheshwari has also joined as Director – Global Account Management

    Affle appoints Martje Abeldt as CRO

    By A Correspondent

     

    Affle India has announced the appointment of Martje Abeldt as Chief Revenue Officer, Affle RevX Platform to strengthen its leadership team as part of its growth strategy. In his new role, Abeldt will drive business and platform growth for RevX, and will be based out of Singapore. In addition, Raghav Maheshwari has also joined as Director – Global Account Management.

     

    Anuj Khanna Sohum

    Said Anuj Khanna Sohum, Chairman, MD and CEO of Affle: “We welcome Martje to our leadership team and wish him a successful journey at Affle. His cross-functional and relevant industry experience will enable us to drive further growth for our platforms and the CPCU business across all markets. We also welcome Raghav who has joined our Data Platforms and Operations team and look forward to achieving continued success as we strengthen our foundation for Affle2.0 growth journey.”

     

    Commenting on this, Abeldt added: “I can’t imagine a more exciting time to join Affle and look forward to complement the exceptional entrepreneurial capabilities of the leadership team. It gives me immense excitement to lead the RevX Platform to help drive business growth across markets through new strategic initiatives.”

     

     

  • Platform to unify consumer connections and conversions across connected digital channels and devices

    Affle launches Vizury Engage360 for omnichannel mktg

    By A Correspondent

     

    Affle India announced the launch of Vizury Engage360, an omnichannel marketing platform to help marketers unify their communication across connected channels and devices.

     

    Commenting on the launch, Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said: “Our Vizury Engage360 is a revolutionary omnichannel platform that significantly strengthens our CPCU driven business model. It delivers greater ROI for marketers by optimising consumer conversions across free owned channels as well as paid programmatic channels through a unified platform. With timely communications like e-commerce triggers for cart abandonment alerts, time-sensitive discounts, price drop alert, restock alert, marketers can drive measurable incremental revenues with Vizury Engage360.”

     

    Added Charles Yong, the Chief Architect & Technology Officer at Affle:“Vizury Engage360 is an AI-driven omnichannel marketing platform that optimises the potential of each channel and delivers integrated consumer experiences across connected devices. It delivers high value consumer conversions by empowering marketers to seamlessly craft unique consumer journeys and enables timely decision-making across multiple touch-points powered by machine learning algorithms that learn and evolve real-time.”

     

     

  • MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns

    Affle launches mobile advertising Self Serve platform – ‘MAAS Xtend’

    By A Correspondent

     

    Affle announced the global launch of its mobile advertising Self Serve platform titled ‘MAAS Xtend’. Mobile Advertising platforms have traditionally been offering managed services targeting large enterprises. However, with the rapid growth in the Mobile App economy a completely new category of advertisers have emerged who would much rather work with Self Serve platforms on which they can manage and be in full control of their campaigns. MAAS Xtendwhich is an extension of Affle’s Mobile Audience As a Service (MAAS) platform, would thus cater to this market and offer advertisers complete automation and optimization controls to maximize ROI on their mobile spends.

     

    With several top programmatic and direct supply sources already integrated, MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns. Campaign managers can thus set up and manage global campaigns with precise targeting & defined KPI metrics in a matter of a fewminutes on this platform. MAAS Xtend would soon also integrate with other MAAS platform modules like OptiSense6 and AffleAttribution SDK to offer an integrated automated suite to manage all mobile advertising procurement, attribution and ROI optimizations.

     

    Commenting on this launch, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said “Affle has always been in the forefront for developing a mobile market ecosystem that fosters greater transparency, control and optimization opportunities for marketers. We launched our OptiSense 6 platform last month, which catered to the Enterprise users who would use our Managed Services offerings. The current launch of MAAS Xtend is targeted to App marketers who well understand the nuances of the mobile eco-system and prefer to manage their campaigns over an integrated Self Serve platform like ours. We are looking forward to MAAS Xtend getting massive adoption amongst App marketers in India and across the world.  We have today rolled out an Invite Only program for this platform and intend to make it available to all our partners by early next year.”

     

    The MAAS Xtend launch is part of Affle’s overall strategy of redefining the mobile media business to move towards greater software automation with audience intelligence being at the core, which drives ROI for campaigns across all supply sources through a unified integrated platform.

     

  • The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region

    Affle beefs up management team with new appointments

    By A Correspondent

     

    Affle has announced the appointment of Alvin Ling as Director – Product Strategy and Aman Grover as Director – Global Delivery. In their new roles, Alvin will be responsible for driving the Product direction for the Affle Ads Platform by bringing in new advancements on its platform. Aman Grover will work towards setting up new strategies and processes to streamline the delivery and operations on the Affle Apps Platform.

     

    Alvin brings in over 15 years of experience, the last five of which were in Smaato. In Smaato, Alvin ran the Platform Ad Operations in APAC and later moved to drive the Product Strategy.  Prior to Smaato, Alvin has had extensive engineering and Product management experience in Citigroup, Barclays & The Bank of New York.

     

    Aman joins Affle with over 12 years of experience in Delivery & Product Management in companies like Genpact, BirlaSoft, Xerox, OSSCube etc.

     

    Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said, “We are happy to welcome Alvin and Aman on board to strengthen our product leadership & delivery capabilities. In a fast evolving mobile landscape our MAAS platform is maturing by the day to offer a cloud based enterprise grade end-to-end Mobile platform. With the newer members on board we would hope to drive this to newer heights by making it better leverage user intelligence and become more ROI & customer centric.”

     

    The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region which include Kapil Bhutani who recently joined in as the Executive Director – Finance & Operations (India), Greta Barili who joined in as the Regional Sales Manager in Singapore and Julian Ajello to drive sales in Vietnam.

     

  • Through this acquisition, Appstudioz has now merged with Affle's Media Lab business and has become a fully owned subsidiary of Affle Holdings Private Limited in Singapore

    Affle acquires Appstudioz; sets up global R&D centre in India

    By A Correspondent

     

    Affle has announced the acquisition of Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has grown rapidly to help deliver a robust mobile application platform which is already being used by over 400 customers globally.

     

    Affle also announced the setup of a significant R&D facility in India to help strengthen its mobile app & ad technology platform. The Affle R&D centre in India is already over 200 member strong and is expected to grow significantly in months to come with new platform modules being rolled out.

     

    Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said, “Over the last eight years Affle has been focused on building next generation technology platforms to cater to the mobile industry. We saw challenges and complications within the current eco-system which required advertisers to work with multiple partners for development, attribution, analytics, media procurement & monetisation. We have thus unified our platforms to create the industry first end-to-end mobile marketing platform catering to advertisers, publishers and agencies. We are very excited by this acquisition and believe that the Appstudioz technologies would significantly strengthen our propositions and its team would form the nucleus of our growing R&D facility in India.”

     

    Anuj Kumar, Co-founder & Executive Director, Affle added “Our mobile ad platforms have matured over the years and in Appstudioz we found the perfect ally to strengthen our propositions for mobile apps, and thus build much greater value for our MAAS based approach. We are very happy and excited by this acquisition as this significantly strengthens our offering and unique position across markets. Being the largest mobile (internet) first market, we see India as a perfect location for doing cutting edge R&D for our businesses and the setting up of our global R&D centre here is a solid step forward for us and for the mobile industry in India. We expect our engineering team here to grow rapidly and help deliver to our global technology leadership aspirations.”

     

    Through this acquisition, Appstudioz has now merged with Affle’s Media Lab business and has become a fully owned subsidiary of Affle Holdings Private Limited in Singapore.

     

  • This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling

    Affle launches ad2campaign

    By a correspondent

     

    Affle’s ad2c business has been redefined and launched as ad2campaign. ad2campaign is the data centric mobile marketing platform for brands and agencies with mobile attribution intelligence and programmatic procurement that allows for unified ad delivery and analytics experience. This aligns ad2campaign with Affle’s data and audience centric mobile marketing platform strategy and the evolving industry dynamics of mobile marketing.

     

    Anuj Khanna Sohum, Founder and Chairman, Affle Group, said, “ad2campaign is a significant paradigm in the field of mobile marketing. This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling, thereby, boosting up impact and ROI. In an increasingly complicated environment for mobile marketing, ad2campaign provides a one stop platform solution to help brands procure media efficiently, deliver campaigns at scale and all of which is powered by smart and actionable analytics. The brand, marketing position and business model of ad2campaign is now perfectly aligned with Affle’s core strategy of providing highly integrated data centric mobile marketing technology platforms as a service.”

     

    Madan Sanglikar, Co-founder and Managing Director, ad2campaign, said, “Considering the lack of any standard measurement metrics; audience profiling and performance become the key parameters in evaluating effective media investments. This rebranding is an assertion of our focus on technology in order to provide end-to-end, seamless campaign management solutions to brands and agencies that can help them to reach out to their target audience in a more effective, efficient manner.”

     

    The ad2campaign platform has been used by hundreds of brands across India and Asia, including Samsung, Yahoo!, Mondelez, adidas, Max Bupa, Aircel, airtel, XL Axiata, Indosat Amazon, OnMobile, Redbus, TrueCaller etc. to drive, measure, quantify, analyze and improve efficiency of their respective campaigns on the mobile medium.

     

  • Affle, the digital media company, has announced the launch of Ripple – its rich media and video advertising network

    Affle unveils integrated ad network for all smart screens

    By A Correspondent

     

    Affle, the digital media company, has announced the launch of Ripple – its rich media and video advertising network. With the growing convergence of connected devices (PC, Mobile, Tablet & Smart TV), Ripple is an integrated ad network that will offer cutting edge advertising solutions across all smart screens. Developed in-house by Affle, which enable it to deliver advertising contextual to the kind of video content being consumed thus making it significantly more engaging for users and valuable for advertisers and publishers.

     

    A recent consumer research commissioned by Affle conducted by IMRB revealed that Online Video advertising is almost 3 times more likely to get users to search for the product vs. regular TV advertising and is 2.7 times more effective for enhancing purchase consideration vs. TV advertising. Affle has been very encouraged by these findings and believes that the overall user and usage growth in the video internet market coupled with greater ad effectiveness on this medium will help grow this market substantially in months to come.

     

    Calling the new technology as smart media for smarter screens, Anuj Khanna Sohum, Founder and Chairman, Affle Group, said, “Three major consumer and technology trends are leading the digital revolution in developing markets – increased consumption of video and rich media over internet, greater penetration of mobile internet on smart devices, cheaper and faster access to connected wireless networks. Ripple is designed to leverage these significant trends with the aim to accelerate the digital revolution globally. Given our successful history and extensive experience, we have a comprehensive understanding of the needs of the consumers, publishers and advertisers. Our innovation on the Ripple platform enhances the consumer experience and engagement with rich media and that we believe will add significant value to all key stakeholders in the digital media ecosystem.”

     

    Ripple differentiates itself significantly from other ad networks by having an integrated platform for delivering intelligent advertising across all smart screens and through its array of innovations which make advertising more contextual and richer in experience.

     

    Anuj Kumar, Co-founder and CEO, Affle, said, “We strongly believe that effective advertising is one which is engaging and relevant for consumers. Over the last one year we have been doing a lot of product level R&D and user research to create the Ripple platform such that advertising delivered through it will reach the most relevant consumer, on the most premium content and at the most relevant context across all smart screens. I am extremely happy that a lot of those efforts have made us build a solid product which has already attracted top partners like Samsung, P&G, Star, Business Standard, Dainik Bhaskar, Beoscope, Bolanews, Sambawa and many more across key Asian markets.”

     

    “We have built some exciting innovations in Ripple like our new ad engagement unit ‘Storm’ which utilises image search, voice recognition, face detection like technologies to identify the most relevant context in the content, to help deliver the most meaningful advertising. Our tests on some of these innovations have been hugely successful and we have observed significant increases in user engagement levels through such formats versus the regular digital advertising formats. I am confident that once commercially available these would get a lot more advertisers and publishers to work with us. We are also working on a lot of other next generation innovations currently, as we strongly believe that a solid technology backbone for Ripple could help us significantly enhance digital advertising effectiveness and the overall market size,” Charles Yong, Chief Technology Officer (CTO), Affle, said.