MxMIndia

Tag: Anuj Katiyar

  • According to the new tariff order, every broadcaster has to offer its channels either for free or at some price

    BTVI opts for FTA route

    By A Correspondent

     

    Business Television India (BTVI) will now be available to audiences for free in the new tariff regime.

     

    Said Megha Tata, COO, BTVI: “It is a very interesting time in the history of broadcasting where the consumers get a choice to select and pay only for what they want to watch. The new tariff order will bring in place a clear demarcation whether content is king or distribution. It will further put pressure on content creators in improving the quality of programming. We at BTVI have decided to offer our priceless insights and opinions free to air. This is our endeavour to prioritise our viewers and ensure we help them to ‘Save. Invest. Prosper’ sans any additional costs.”

     

    Adding to the same Anuj Katiyar, Head Marketing, Research and Branded Content: “BTVI always had a large audience base who were loyal and now we are putting our viewers before anything else and providing them our channel at no extra cost to them. BTVI is the only business news channel that is FTA. This will not only help us reach out to our loyal viewers without any hinderance but also new viewers who are looking at receiving business news, without putting any burden on their pockets.”

     

     

  • BTVI will bring special programming, covering news, trends, analysis, and insights by best minds from India Inc., markets and economy

    BTVI announces programming line-up for Budget 2018

    By A Correspondent

     

    BTVI has announced its programming line-up in the run up to Union Budget 2018. The channel has introduced the theme ‘For New India’ for its entire budget programming.

     

    Megha Tata

    Said, Megha Tata, COO, Business Television India (BTVI): “With a keen eye on the Indian economy, growth agenda, India Inc’ss performance and expectations from the Budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget.”

     

    Siddharth Zarabi

    Added Siddharth Zarabi, Executive Editor, Business Television India (BTVI): “With all eyes on the much-anticipated Budget 2018 we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line up of economists, market experts, CEOs and foreign investors.”.

     

    Said Anuj Katiyar, ‎Head – Marketing and Research, BTVI: “In addition to the on-air line-up, BTVI has designed a 360-degree campaign across different platforms i.e radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind. The campaign brings forth the consumer needs and drives them to the channel where the needs are addressed through our editorial initiatives.”

     

     

  • Anuj will be responsible for developing overall brand and communication strategy for the channel

    BTVi ropes in Anuj Katiyar to head marketing & research

    By A Correspondent

     

    Anuj Katiyar

    BTVi has appointed Anuj Katiyar as the Marketing & Research Head for the channel. With over 12 years of experience in the industry, Katiyar will be responsible for developing overall brand and communication strategy for the channel.

     

    Commenting on the appointment, Monica Tata, COO, BTVi, said: “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help BTVi brand to scale new heights.”

     

    Sharing his thoughts on his new leadership role, Katiyar said: “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year we will focus in building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”

     

    Katiyar worked with Times Now as Marketing Head until recently. Prior to that, he has worked with Zee Learn, UTV and Colors.