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Tag: Anuj Jain

  • The account will be handled out of the Mumbai office

    Nerolac brings Leo Burnett on board

    By A Correspondent

     

    Nerolac Paints has added Leo Burnett to its roster of creative agencies after a multi-agency pitch. The account will be handled out of the Mumbai office.

     

    Speaking about the announcement, Anuj Jain, Executive Director, Kansai Nerolac Paints Limited said: “Nerolac as a brand has consistently evolved since its inception. Collaborating with the right partners is significant in working towards the long-term vision of the brand. As we complete a 100 years of building a rich brand legacy, we are faced with a new normal and it is imperative that we join forces with creative teams that can help deliver better value to our customers. We are confident that our newly found association with Leo Burnett will help us deliver impactful campaigns and support our commitment to build a healthy and beautiful future.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “Nerolac is a leading brand in its category and we are excited to partner them in their next phase of growth. Brand Nerolac has a strong legacy of 100 years, yet it is very future focused and high on innovation. There is a tremendous potential in this category to build a new narrative and we look forward to doing that. We are excited about this new journey of creating some magic together.”

     

     

  • The company aims to develop and foster its promise to celebrate the joy of beautifying one’s home and life

    Kansai Nerolac Paints signs Ranveer Singh as brand ambassador

    By A Correspondent

     

    Kansai Nerolac Paints Ltd (KNPL) has roped in Bollywood actor Ranveer Singh as its brand ambassador. Said Anuj Jain, Executive Director – Kansai Nerolac Paints: “Through our product offerings, we have always strived towards bringing about a positive transformation – of our surroundings, the environment and the lives that we touch. For this reason and more, Nerolac finds the perfect brand ambassador in Ranveer Singh. We believe that his versatility as an actor, coupled with his bold personality and effervescent energy, resonates well with our brand. Not only is he the embodiment of positivity and joy, he has an energetic and vivid personality – a trusted actor, who is a rare combination of youthful exuberance and intelligence.”

     

    Commenting on the marketing approach, Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints added: “The decision-makers in paints today are getting younger and more dynamic. Ranveer is the new age star with an incredible appeal. He is loved across age segments with strong credentials built around path breaking work. It’s a delight to have Ranveer Singh on board as brand ambassador.”

  • Kansai Nerolac also attempts to dispel the notion of emulsion paints being more expensive than distemper

    Nerolac takes on distempers in ad by Publicis

    By A Correspondent

     

    Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run.

     

    The TVC, conceptualised and executed by Publicis India makes for a more discerning choice that actually turns out cheaper.

     

    Speaking about the campaign, Anuj Jain, Director – Decorative and Industrial Sales & Marketing, Kansai Nerolac Paints said: “With this campaign, we are addressing a consumer need for better finish and value from the paint. There is a common perception that emulsions are expensive as compared to distemper and this campaign aims to demystify that myth. Our beauty emulsion offers a great finish with longer life and the coverage is much better than distemper, hence, making it a right choice for people looking to paint their homes.”

     

    Adding his views, Bobby Pawar, Managing Director & Chief Creative Officer – South Asia, Publicis India said: “Nerolac Beauty is a popular emulsion. The idea therefore needed to be rooted in the notion of discernment amongst masses. And that’s how the peculiar situation of the parents’ judgement and acumen about the choice of their daughter’s groom came about.”

     

    Said Paritosh Srivastava, Chief Operating Officer, Publicis Ambience: “Our attempt here is to bust the myth that emulsion paints are more expensive than distempers, in a manner that’s humorous and entertaining. It’s almost a sales pitch that’s weaved in an engaging storyline with proven actors. We’re confident that the strategy will lead to disproportionate upgrades from distemper and help deepen the category penetration.”

  • Ad features superstar and brand ambassador Shah Rukh Khan

    Kansai Nerolac celebrates the magic of HD in latest campaign

    By A Correspondent

     

    Kansai Nerolac Paints has released a new campaign for the Impressions range of HD paints starring its brand ambassador Shah Rukh Khan. The ad highlights the common practice of inviting people home to win them over.

     

    Speaking about the new TVC, Anuj Jain, Director, Decorative Division, Kansai Nerolac Paints Ltd, said: “Our homes are the backdrop for celebrations and the true reflection of our character. We culturally gravitate towards inviting people we want to please or build lasting relationships with, to our homes. A key factor that influences this decision is the appearance of our homes.An impressive home multiplies our confidence manifold. This is where Nerolac’s Impressions range of high definition paints for home interiors works its magic.”

     

    Added Surjo Dutt, National Creative Director, FCB Ulka: “I looked at the new campaign as an opportunity to open doors and extend a warm welcome to the world to come and experience the magic of Nerolac Impressions HD paints; hence the thought ‘Ghar Bula Ke To Dekho’. What better way to reach out to the audience than narrate a story that they can relate to? SRK of course leverages our objective and adds to the effectiveness of the TVC.”

     

  • The crowning glory of this revamping exercise is Nerolac Enamel’s rich vibrant colour

    Nerolac kickstarts festive season with new TVC

    By A Correspondent

     

    Kansai Nerolac Paints Ltd (KNPL) has released a new television commercial for Nerolac Enamel to mark the onset of festive season with Onam.

     

    The ad film opens with a shot of an old mother elated to receive the news of her son’s return. Excited with the news, the entire family is seen eagerly cleaning up and repainting their neglected and dull looking home. The crowning glory of this revamping exercise is Nerolac Enamel’s rich vibrant colour.

     

    As the son arrives, the family members eagerly wait inside the house for him to enter so that they can welcome him home. The wait continues so the confused family hurries to investigate the reason for the hold up. They find the son at the threshold mesmerized by the vibrant smooth finish of their newly painted door, emphasizing Nerolac Enamel’s product promise that a vibrant and smooth finish will enamour all those who come across it!

     

    Satbir Singh, the Chief Creative Officer at FCB Ulka shared the thought behind the film, “It is a slice of life from a typical household in Kerala, with the return of family members being as momentous as a festival in itself. Often the family receives a short notice and we wanted to convey how simply painting your home can completely alter the personality of your home.”

     

    Anuj Jain, Director Decorative Paints at Kansai Nerolac Paints Limited added, “Kerala is a crucial market for Nerolac. In addition to a host of ad-marketing activities lined up specifically for the state, the aim to release this television commercial was to kick-start the festive season in Kerala. The ad beautifully represents the elegant and simplistic life in Kerala while portraying how a home makeover brings the entire family together.”