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Tag: Anuj Gosalia

  • To campaign for their office stationery with a tagline 'Carve Your Niche'

    HQ by Navneet and Terribly Tiny Tales collaborate

    By Our Staff

     

    HQ, the office stationery brand of Navneet Education, has joined hands with Terribly Tiny Tales (TTT) to launch a campaign for its stationery products. The campaign is titled ‘Carve Your Niche’.

     

    Speaking about the collaboration with TTT, Abhijit Sanyal, Chief Strategy Officer said: “We have taken a unique path to throw light on how journals and diaries can go beyond just writing day to day notes. Terribly Tiny Tales (TTT) have captured our message beautifully through their everyday-life-stories. This will hopefully inspire everyone to take a pause and pen down their thoughts while unleashing their creativity. We want our consumers to be delighted with the overall writing experience. There are not many brands offering products specifically for this niche space and at Navneet Education, we believe in creating products that someone with an inherently good taste would appreciate.”

     

    Added Anuj Gosalia, CEO, TTT: “TTT is a community that celebrates writers, creators and stories. Partnering with Navneet Education for their brand HQ has been the most organic and incredible association. With a custom template to bring the ruled lines of HQ journals into our stories, every piece of content celebrates the power of the written word. These premium journals have a perfect home within the TTT community and we look forward to a long and memorable partnership with the team at Navneet.”

     

  • The campaign seeks to bring the bathroom into focus as the centerpiece of the home

    Kohler partners Terribly Tiny Tales in latest brand campaign

    By A Correspondent

     

    Kohler India’s latest marketing initiative, “Dream in Kohler”, invited people to share their ideas on what their dream bathroom looks like.To bring its message home to consumers, the company has released three television commercials made in collaboration with Terribly Tiny Tales (TTT), a popular online micro-fiction platform.

     

    Expressing his enthusiasm on the partnership, Salil Sadanandan, President K&B Kohler South Asia & EMEA said: “Kohler is known for making bold statements whether it’s in our products or the way we take them to market. This is yet another industry first consumer activation from Kohler. We have chosen to be unconventional in partnering with a micro fiction platform like TTT rather than an advertising agency. They have managed to convey the central message of Dream in KOHLER – i.e., to make the bathroom the centerpiece of every customer’s home – in an engaging yet witty manner in the TV commercials,” he said.

     

    Added Chintan Ruparel and Anuj Gosalia, Co-Founders of TTT: ”We’re keen to partner with the world’s best brands on great storytelling, but we find the agency model and system a little outdated. That’s why we don’t ‘service’ them, we collaborate with them. Kohler had already partnered us on one such collaboration for the digital medium, which is our domain. So when they asked us to have a go at their mainline campaign, we made an exception because they’re great people to work with, and share the same passion and enthusiasm about having a good story at the heart of whatever they make.”

     

  • The campaign pre-dominantly revolves around little children being their natural selves, capturing their candid moments via selfies

    Not Like That designs ‘selfie’ campaign for kids

    By A Correspondent

     

    Not Like That, a Mumbai based communications agency recently won the creative mandate for Indian Clothing League Pvt Ltd, a Chandigarh-based kids wear manufacturer with retail presence in 120 cities across India. The agency crafted an exclusive ‘selfie’ campaign for the Autumn-Winter ’14 collection of one of India’s first clothing brand for pre-teens, 612 Ivy League.

     

    The campaign pre-dominantly revolves around little children being their natural selves, capturing their candid moments via selfies.

     

    Anuj Gosalia, Director & CEO, Not Like That, commented, “Technology, if used judiciously, empowers children today. From learning on iPads to capturing memories and life-journeys on smartphones, the modern tweenager happily co-exists with multiple devices in this new world. Through our campaign, we wanted to acknowledge this comfort with technology and at the same time, capture their sense of wonder and discovery.”

     

    Mohita Indrayan, Co-Founder & CCO, 612 Ivy League, commented, “Most kids today have a smartphone and clicking selfies is not just a popular concept with adults but also with children. We want 612 Ivy League to be future-ready when it comes to adopting technology and promoting active clothing. Therefore, when Not Like That came up to us with this striking idea, we were so thrilled that we decided to adapt the idea for our infant wear brand, Baby League, as well.”