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Tag: Anuj Arora

  • The company has partnered with Rephrase AI to create personalised video films retailers

    Harbhajan & Shikhar bat for Symphony coolers

    By Our Staff

     

    Air cooler major Symphony has roped in cricketers Harbhajan Singh and Shikhar Dhawan for an AI-led nationwide initiative. The brand has partnered with Rephrase AI to create hyper-personalised video films for over 2,300 retailers across India.

     

    Commenting on the initiative, Mr. Anuj Arora, Global Chief Marketing Officer, Symphony Limited said: “We are ecstatic to have partnered with reputed cricketers, Harbhajan Singh, and Shikhar Dhawan. They came on board to create AI driven customised videos for our dealership partners who are an integral part of our company. The objective is to create brand love and deepen the bonding with our trade partners. We are consistently brainstorming and innovating to come up with intriguing campaigns. With this initiative, we hope to strengthen our relationships and reach new heights together.”

     

    Added Nisheeth Lahoti, the co-founder at Rephrase.AI:  “Generating AI videos with two big stars and a compelling narrative was a fresh challenge for us – however, seeing the commitment of the brand to build something for the distributor network was compelling. Rephrase.ai created a digital avatar that cloned the face and voice of the cricketer and use AI to generate a unique video for more than 2000 stakeholders.”

     

  • … in the form of its air coolers

    Symphony ad for cooling solutions

    By Our Staff

     

    With temperatures soaring weather-wise, Symphony Ltd has launched a new campaign to promote its air cooler offerings.

     

    Commenting on the campaign, Anuj Arora, Global Chief Marketing Officer, Symphony Ltd said:  “As we begin our journey in the new financial year, we are confident in achieving our goals and setting new records. We as market leaders are taking the lead in category creation and providing an upgrade for our consumers. This campaign is truly aligned with our aim to resonate with our target audience by drawing synergies between a favorite Indian snack and the cost incurred for one day of cooling. The campaign is a creative expression of consumerising the product benefit and contextualising the low running cost of air coolers. With the temperature soaring high, it is of utmost importance to keep our homes cool and breezy. We have ensured that our consumers find value for money and have an impeccable shopping experience.”

     

    The campaign will be visible on platforms such as print and outdoor media including other digital platforms for an extensive outreach. The pan-India outdoor campaign will put up billboards across central locations targeting residential areas, and public places in about 200 cities across the country. The billboards will connect with consumers in native languages and the region’s popular snacks such as Samosa, Idli, Kachori, Chai, Khaman, Vada Pav.