MxMIndia

Tag: Anugrah Madison

  • Completes 75+ live virtual events

    Madison TurnT celebrates first anniv of Uplive

    By Our Staff

     

    Madison TurnT, the activation a unit of Madison World, has completed one year of its virtual digital experience platform, Uplive.

     

    Says Vikram Sakhuja, Partner & Group CEO, Madison Media and OOH: “While the pandemic brought with it challenges, the Madison TurnT team rose up to the challenge to bring alive a platform that paved the way for events to be conducted during the pandemic. Through UPLIVE, the team helped existing clients conduct product launches and interact with their customers while everyone was under a lockdown.”

     

    Added Sunny Vohra, CEO, Madison Turnt and Anugrah Madison: “I’m proud of the team as they rose to the challenge and created a platform for clients conducting complex virtual events, while executing them with ease. Over the year, the team has worked tirelessly to ensure smooth and successful events ensuring we cater to every minute detail of a brief giving the end user a complete experience of a virtual event, while at home.”

     

  • With tagline Khul Kar Jiyo, Surakshit Raho campaign

    Anugrah Madison to promote Dabur Nasal Drops

    By Our Staff

     

    Anugrah Madison has launched a campaign to promote Dabur Ayurvedic Nasal Drops. This is to initiate the safety of Covid-19 warriors against breathing congestion this winter. The Khul Kar Jiyo, Surakshit Raho campaign focuses on policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi.

    Said Dr Durga Prasad, GM – Marketing, Ethical Portfolio, Dabur India Limited: “Dabur Nasal Drops (spray format) combines the rich experience of Dabur with the therapeutic benefits of Shadbindu Tail, Anu Tail and Badam Tail. The Shadbindu Tail is believed to have a cleansing action on nasal sinuses, Anu Tail possesses nourishing properties and is beneficial for healthy body parts above the neck level. Badam Tail has antioxidants and help soothe inflammations. It is useful in cold, headaches to cold and nasal dryness in extreme cold seasons. The brand acknowledges people’s beliefs and contributes to their faith by doing their bit towards building a healthier community. Anugrah Madison and Dabur continue to collaborate in ventures that work towards the growth of brand and community”

    Added Sunny Vohra, CEO, Madison Turnt & Anugrah Madison: “The ongoing coronavirus pandemic combined with the Delhi winters takes a lot of planning and team effort to executive an on-ground campaign of this scale with safety and precaution. We’re proud of the way the team planned and executed the Dabur Nasal Drops campaign.”