MxMIndia

Tag: Anubhav Nayyar

  • The account will be handled out of the agency's Delhi office

    Madison Media wins Viber India media biz

    By A Correspondent

     

    Madison Media Plus has announced the media win of instant messaging and calling app Viber in India. The account was won in a multi agency pitch. The account will be handled out of the agency’s Delhi office.

     

    Viber is a pioneering mobile messaging, voice and video service that lets everyone in the world connect. Users can send free text messages, fun stickers, photos, videos and doodles, share locations anywhere in the world, make free HD-quality calls and communicate with Push-To-Talk. With Viber Out, users can make low-cost calls to any phone number around the world. Currently Viber has more than 35 million users in India.

     

    Commenting on this development, Anubhav Nayyar, Country Head Viber Media India, said, “We partnered with Madison as we were impressed with their overall approach and business strategy for Viber. In addition, they demonstrated a very sound understanding of the internet and social networking space.”

     

    Basabdatta Chowdhuri, CEO, Madison Media Plus said, “We are delighted with this new win and are confident that we can add strategic value in making the Viber brand, a household name across the country.”

     

  • Viber is being used heavily in both the metropolitans as well as the emerging cities

    Viber unveils first ever ad campaign

    By A Correspondent

     

    Viber, one of the fastest growing instant messaging app in India has unveiled its first ever television campaign in India. An app for today’s youth, Viber is being used heavily in both the metropolitans as well as the emerging cities.

     

    The new campaign is fun and exciting and seeks to connect to the youth via a talking dog who chronicles the benefits of using Viber. It showcases how Viber changes the dull life of the dog’s owner and make him more social and connected with friends and ultimately becomes ‘Mr. Popular’.

     

    Anubhav Nayyar, Country Head,Viber said, “Viber is a young and fun brand that connects people for free. We have grown organically as one of the biggest global instant messaging and calling apps. Whether it’s our wide range of stickers, our photo editing and sharing feature or the fact that we are available across mobile and PC, Viber is differentiated and has grown tremendously over the last few years. The idea behind the campaign is to showcase the different features and benefits to our existing and new customers. We strongly believe that anyone who once tries Viber cannot do without it.”

     

    The ad which was first rolled out on various digital platforms can now be seen across various Television channels.

     

  • BBH India is Viber's first creative agency and they will be in-charge of developing the brand architecture and positioning for the brand

    Viber India hands BBH its creative biz

    By a correspondent

     

    Following a multi agency pitch, Viber has awarded BBH India its creative mandate for the India business. Viber is one of the largest global free mobile calling and messaging apps. It has other features like sharing videos, photos, messaging using stickers, doodle a message and more. Viber is growing steadily and has a subscriber base of 300 million registered users globally, of which 16 million are from India.

     

    BBH India is Viber’s first creative agency and they will be in-charge of developing the brand architecture and positioning for the brand. And will be rolling out engagement modules across traditional and new age platforms that are consumer focused.

     

    On choosing BBH India as their creative partner Anubhav Nayyar, Country Head, Viber India said, “Viber as a brand has been growing rapidly, especially over the last six months in India. We were looking at a creative partner that understands this category and is disruptive in their thinking. After evaluating a number of agencies, we believed BBH India had the best understanding of our requirements and was therefore the preferred choice.”

     

    On the win Sanjay Sharma, Head Planning, BBH India said, “IM apps are increasingly becoming the most important aspect of a mobile phone and this is creating a lot of energy in this category. We are very happy to partner Viber and look forward to create some exciting work.”

     

    On the pitch, Russell Barrett, CCO and Managing Partner BBH said, “When you have fun, it reflects in the work. And we had a blast on the Viber pitch. The trick is to keep having fun as we go on to create the work that a global, dynamic, exciting brand like Viber needs.”