MxMIndia

Tag: Anu Joseph

  • To create awareness about safeguarding the environment

    Godrej launches a book on World Earth Day

    By Our Staff

     

    On World Earth Day, this year, the Godrej group released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.

     

    Commenting on the book, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “The Godrej Group has historically been at the forefront of environmental conservation and each and every organization under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet. To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee’. We hope to instil  a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation”.

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Every Earth Day, we’ve been asking adults the world over to think about the children of the future. This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”

     

     

  • Protekt Magic’s new TVC reaffirms is conceived by Creativeland Asia

    New film showcases Godrej Protekt as gamechanger

    By Our Staff

     

    Godrej Protekt has released a new TVC for Protekt Magic conceptualized by Creativeland Asia. The TVC is aimed at building awareness for the powder-to-liquid format.

     

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Protekt has always focused on providing affordable yet superior hygiene products to its consumers. Protekt Magic is one such offering which stands out and is a category game-changer. With this new TVC, our aim is to create awareness for the powder to liquid format and highlight 99.9% germ protection which is now available at an affordable price point of INR 15. We would like to further penetrate the market and increase trials of this unique product. The TVC also highlights the newly launched lime variant along with the existing neem and aloe vera variant.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “This is truly a revolutionary product – magical, I would add. It’s magic at so many levels – innovation, price point and germ protection. Our effort was to make a piece of communication that actually called out all the magic in the product. And we did that in Protekt’s unique way – with delight and expertise.”

     

     

  • It has been conceptualised by Creativeland Asia

    Godrej No 1 unveils new TVC

    By A Correspondent

     

    Godrej No 1 from Godrej Consumer Products Limited (GCPL) has unveiled its latest TVC for its sandal and turmeric variant. It has been conceptualised by Creativeland Asia.

     

    Speaking about the campaign, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said: “Today, Godrej No. 1 is amongst the highest-selling soap brand, committed to offer the best bathing experience. Godrej No.1 offers ‘nature’s way to beauty’ with carefully chosen natural ingredients. Our new TVC campaign is to further build Godrej No. 1 as a beauty brand that helps in enhancing the natural beauty with Sandal, Turmeric and ¾ natural ingredients. Conceptualized in the current context, the TVC emphasizes that one can achieve natural beauty and skin care in the simplest way with Godrej No.1 while dealing with work and personal life commitments.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia, on the new TVC: “For women who are busy juggling between work and home, the bath is often the only beauty regimen. And the soap is the only beauty product they use. Godrej No.1, made of 3/4 natural ingredients, is their ally, promising the ultimate sign of beauty – glowing skin. This film continues the legacy of stories the brand has told over the years. It’s a story of love. A story of a mesmerized husband wanting to know what keeps his wife glowingly beautiful despite all the work she does. Our earlier stories depicted women who were busy with chores at home. This time around, we’ve reflected the fact that a large number of women are also going to work or running their own small businesses, etc., while also managing the home.”

     

     

  • The film has been conceived by Creativeland Asia

    Godrej Consumer Products unveils new TVC for Cinthol Original

    By A Correspondent

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer and the Cinthol Original soap enjoys a very strong affinity with its consumers in South India. 2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so, for this new TVC, we have re-defined protection which is the core brand value. The film helps to convey the brand’s core proposition and we are optimistic that our audience will enjoy it too.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Amidst the pandemic situation, there are so many frontliners who are putting society over self. This Cinthol Original ad narrates the story of Doctor Amma and her journalist daughter, both frontliners. The daughter assuages the mother’s concern of her protection by telling her that she follows her mother’s advice of putting society over self and protecting her skin with Cinthol. The ad carries forward Cinthol’s legacy of being a doctor recommended brand, while at the same time paying a tribute to the workers on the frontline.”

     

     

  • The film gives an all-new take on experiencing adventures indoors

    Cinthol launches new TVC

    By A Correspondent

     

    In a new TVC, Cinthol Cool and Cinthol Lime Fresh have launched a reprised version of the ‘Alive is Awesome’ campaign which started in 2012. The film has been conceptualised by Creativeland Asia and produced by Nirvana Films.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer that enjoys a very strong affinity with its consumers pan India.  2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so we decided to recreate one of our most successful films from the past with a touch of the topical sentiments. This new film on Cinthol Lime and Cinthol Cool conveys the brand’s core proposition relevant to the current times and we are optimistic that our audience will enjoy them too.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Cinthol’s philosophy of Alive is Awesome is built on enjoying every moment to its fullest. Alive bathing experiences in the outdoors is at the core of brand. In this pandemic situation, travel and adventure aren’t feasible. But, Cinthol, with its refreshing range of Lime and Cool soaps, promises you to bring alive that experience in your shower. That’s what this film, which is also a throwback to Cinthol’s iconic 2012 ad, communicates.”

     

     

  • The film not only showcases our innovations over the years but also highlights our  contribution to building the nation

    Godrej Group celebrates india in latest digital film

    By A Correspondent

     

    Godrej Group released its digital film titled #thelittlethingswedo, to commemorate Republic Day.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “We are humbled and honoured to be playing a critical part in our nation’s ‘Making India’ story. The film, #thelittlethingswedo,  crafted through the eyes of little kids is our tribute to India’s seven glorious decades of being a republic and Godrej’s partnership in the growth journey. The film not only showcases our innovations over the years but also highlights our  contribution to building the nation.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “It’s amazing the width and depth of things that Godrej does and makes, and the role they have played in nation building over the last 122 years. The film endeavours to capture all of that in a tone and manner we’ve all come to expect from Godrej – with utter humility and childlike enthusiasm.”

     

     

  • The film captures all the industrial sounds that signify progress in the manufacturing ecosystem

    Godrej Group captures #SoundsOfMakingIndia in new ad

    By A Correspondent

     

    To commemorate India’s 73rd Independence Day, the Godrej Group released a digital film titled #SoundsOfMakingIndia. The film captures all the industrial sounds that signify progress in the manufacturing ecosystem. This film is a sequel to the film that the Group released last year (#MakingIndia) which captured the Godrej manufacturing journey over the past 120 years.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is wonderfully intertwined with our country’s progress which fills me with immense pride. Our film, #SoundsofMakingIndia, tries to capture sounds of our various manufacturing processes and string them together to go along with one of our favourite patriotic songs, ‘Sare Jahan Se Accha’. It reaffirms our belief that manufacturing is key to India’s growth and strengthens our commitment towards building the nation.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “The magnitude of Godrej’s contribution in making India is humongous. Their various plants are testimonies to India’s progress. Whether it’s space missions or health, infrastructure or consumer goods, Godrej plays an important role in furthering India’s ambitions. This film is as much a tribute to India’s relentless progress, as it is to Godrej’s manufacturing capabilities.”

     

     

  • South Indian Movie Couple Sneha and Prasanna endorse Godrej Expert Easy 5-minute Hair color in this new TVC

    Godrej Expert unveils ad film for its latest hair colour product

    By A Correspondent

     

    Godrej Expert has launched its latest ad film highlighting its latest innovation in the hair colour category: Godrej Expert Easy 5-minute hair colour. The new TVC, conceptualised by Creativeland Asia, feature Sneha and Prasanna, and is released in Tamil, Telugu, Malayalam and Kannada languages for the South region.

     

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia Group, said: “Godrej Expert understands the conventional man and hence always find an engaging way to connect with their audience. It always has a certain appeal in its communication, and is constantly looking for topics that are relevant to its users, to be associated with.’’

     

     

  • The film has been conceptualised by Creativeland Asia

    Godrej Aer Pocket ensures happy bathrooms via digi film

    By A Correspondent

     

    Godrej aer Pocket has unveiled a new digital campaign in which it builds on to the idea of happy bathrooms. This campaign emphasises how during monsoons the moist and damp smell in the bathrooms can lead to an unpleasant experience in the morning.

     

    Conceptualised by Creativeland Asia, the film takes a fun and quirky route to decipher the morning struggle that one goes through if the bathroom is not smelling fresh and fragrant.

     

    On the new digital film, Sunil Kataria, CEO  India and SAARC, Godrej Consumer Products Ltd, said: “It takes a lot of effort to keep homes smell fresh all the time especially during monsoons. Waking up to a smelling room or bathroom can be daunting.  A pleasant fragrance at the beginning of one’s day is likely to set a tone for a happier day ahead. This is where Godrej aer Pocket comes in, to give consumers a fragrant start to their day. We truly believe in creating happy bathrooms and happy homes for our consumers and hope this changes their bathroom experience forever and for the better.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “We wanted to create a fun and quirky piece of communication for this unique product. The thought was very simple; a great start to the day can actually set the right tone for the rest of the day. Hence this fun rap that actually highlights the unpleasant smell of dampness during monsoons in an engaging way.”

     

     

  • Havmor launches new flavours

    Havmor launches new TVC

    By A Correspondent

     

    Havmor ice cream has launched a new TVC-led campaign created by Creativeland Asia. The 15-second film focuses on Cool Giaz (the two cows) where one of them is looking out for a new flavour and the other one gives him multiple choices.

     

    Expressing his enthusiasm on the ad campaign, Vincent Noronha, Vice President – Marketing at Havmor said: “Like every year, we are excited to introduce some new flavours this year as well. What better way than to reach out to our consumers through our very own Cool Gaiz. The TVC is helping the brand to spread the core message and reaching out to the target consumers. We wanted our ad to be creative and innovative just like our flavours, unlike traditional advertisements.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “It’s the summer of new at Havmor. So, all our communication has been around that. In this film, you see the Cool Gaiz in their usual staccato, funny way exploring the new ice creams at Havmor. It couldn’t have gotten simpler. It couldn’t have gotten cuter.”

     

     

  • Series of contextual digital films launched across platforms to drive awareness

    Godrej Aer Twist unveils #TwistZarooriHai campaign

    By A Correspondent

     

    Godrej Aer Twist has unveiled its new campaign #TwistZarooriHai. Through this campaign, the brand aims to build awareness through a series of digital films with contextual messaging during the cricket season.

     

    Conceptualised by Creativeland Asia, the digital films centre around two cricket-struck fans and one Godrej Aer Twist, in a car.

     

    Speaking on the digital campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products said: “Cricket is the most sought after sport in India. Today, national and global cricket tournaments are seeing ever increasing growth in terms of viewership and engagement with the audience.  Be it on television or digital platforms streaming matches, cricket brings together people who form our target audience. #TwistZarooriHai digital films highlight Godrej Aer Twist as an integral part of people’s lives using the cricket context. Today, Godrej Aer Twist is a market leader in the car freshener category. Through contextual campaigns like these, we aim to increase category penetration by driving relevance for car fresheners.”

     

    Commenting on the campaign, Anu Joseph, Chief Creative Officer, Creativeland Asia Group said: “Godrej Aer has always had a certain quirk in its communication, and is constantly looking for topics that are relevant to its TG, to be associated with. Cricket is going to be the most talked about subject for the next few months. And Aer has found for itself a way to enter the conversation in its quirky, unabashed manner.”

     

     

  • The DVC is conceptualised by Creativeland Asia and communicates the ill effects of sleep deprivation among children

    Godrej Interio promotes its mattress offering in new ad film

    By A Correspondent

     

    Godrej Interio Mattresses launched a new campaign on World Sleep Day under the aegis of its health awareness initiative – sleep@10. The new campaign by Creativeland Asia reveals that over 84 per cent of children and teenagers in India are sleep deprived.

     

    Commenting on the Sleep@10 sleep-o-meter findings, Anil Mathur, COO, Godrej Interio, said: “Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. As we delved deeper, we realised the concern was much larger than just selecting the right mattress. Over 91% of Indians are sleep deprived. Further insights gathered from our sleep-o-meter taken by over 3 lac Indians, we were informed that our children too are sleep deprived. This demands for a more serious discussion as it threatens the future of our nation.”

     

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia, added: “Parents often are clueless about how big a role proper sleep for 10 hours plays in the development of a child. The idea was to get them to take pride in their kids’ sleeping habits, as much as in any other achievement. The film was honestly the simplest expression of the idea.”