MxMIndia

Tag: Anshul Khanna

  • Highlights in-home experiences for consumers with message 'Ghar Par Lay's, Always'

    Lay’s launches new TVC

    By Our Staff

     

    Lay’s chips has launched a new TVC with actor Ishaan Khatter. It highlights the message of ‘Ghar Par Lay’s, Always!’ The brand has introduced these new packs in line with the continued demand and relevance of in-home experiences for consumers across the country.

     

    Speaking about the new launch and the TVC, Ishaan Khatter said: “Lay’s has been etched in my memory since childhood. It is the go-to snack when hanging out with friends or family & the new ‘@ Home’ packs further solidify that feeling. I hope the fans enjoy the TVC and also ensure that they have ‘Ghar Par Lay’s, Always!’”.

     

    Sharing his thoughts, Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India added: “We at Lay’s continue to be laser-focused on elevating everyday moments in the lives of our consumers. Our latest campaign, ‘Ghar Par Lay’s, Always!’ captures the many in-home moments that people are experiencing today – be it working from home or hanging out with friends. Through our first-ever association with Ishaan Khatter – who represents the spirit of the youth today, we aim to deepen our consumer connect through the relatable moments captured in the TVC. We sincerely hope consumers enjoy these newly-launched, special in-home packs and make them a part of their experiences”.

     

    Added Ritu Nakra, WPP Lead – PepsiCo Foods at Wunderman Thompson: “Right now, the world is at home. Be it remote working, watching a movie or two, hanging out with friends, weekend outings – we are doing all this and more in the comfort of our own homes. And it’s only fair to make these occasions more joyous and delightful by making India’s most loved snack brand – Lay’s – an integral part of our ‘at home’ lifestyle. As our spots say ‘Ghar Par Lay’s, Always!’”.

     

  • Film features chef Vikas Khanna and healthcare heroes

    Wunderman Thompson films for Quaker to mark Doctor’s Day

    By Our Staff

     

    Quaker Oats has created a special film – ‘#SalutingOurHeroes’, a tribute healthcare heroes. The film focuses on positive stories that talk about the incredible work done by the healthcare community. The film opens with Michelin star chef and Quaker’s brand ambassador, Vikas Khanna.

     

    Talking about the initiative Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India said, “Our healthcare heroes deserve our deepest gratitude and admiration for risking their lives to keep us and our families safe. The ‘#SalutingOurHeroes’ film is our humble gesture to salute the dedicated service, relentless efforts, and unwavering spirit of our healthcare professionals. As a tribute to our heroes, this powerful film not only showcases the feats of incredible strength of our healthcare heroes but also fills us with hope, positivity, and inspiration. Keeping true to Quaker’s attribute of being ‘Fuel for the Real Fit’, we continue to support the healthcare community and are providing nutritious Quaker oatmeals* to hospitals across the country. As a brand that represents ‘Fuel for the Real Fit’, Quaker will continue to stand with the healthcare heroes during these challenging times.”

     

    Talking about the film, Ritu Nakra, WPP Lead – PepsiCo Foods, India said, “Putting their duty before self, our healthcare workers have risked their own lives to save countless others. The selflessness and bravery shown by them in the face of adversity is inspiring for us all.  Quaker honours their courage by paying tribute to them with our short film #SalutingOurHeroes. These stories showcase the courage, conviction and perseverance of our heroes against all odds, fuelling life and health back into the nation.”