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Tag: Anshul Ailawadi

  • Television channels Vh1 and MTV, and digital platforms Voot and Jio TV will air the content

    NBA moves from Sony to Viacom18

    By Our Staff

     

    The National Basketball Association (NBA) and Viacom18 announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Until recently, NBA had a partnership with Sony Pictures.

     

    Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by Rise Worldwide will provide coverage of the NBA’s regular season and marquee events in English and Hindi through its television channels Vh1 and MTV, and through its digital platforms Voot and Jio TV.  Coverage will include weekly live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs and the Finals.  Viacom18 will also show daily highlights and create original NBA-themed programming that will run on a number of channels across its network.

     

    Said Anil Jayaraj, CEO – Sports, Viacom18: “While sports are the biggest whitespace that we are entering, to build a truly inclusive and differentiated proposition, we need to look at diverse sporting events from across the globe. Basketball is a sport that is increasingly gaining attention and affinity in India.  Through this partnership with the NBA, not only do we want to make basketball mainstream, but also build its lifestyle appeal among sports fans.”

     

    Added Anshul Ailawadi, Head of Youth, Music and English Entertainment for Viacom18: “Globally, basketball is more than a sport – it is a lifestyle. As we look to build basketball into a cultural phenomenon in India, we welcome this deep partnership with the NBA.  Over the course of this association, we will be initiating a heavily localized marketing outreach and consumer connect programme aimed at building fandom for the sport.”

     

    Said Sunny Malik, Head of Global Content and Media Distribution, NBA India: “We are thrilled to partner with Viacom18 to broadcast and stream live NBA games to a nationwide audience. Basketball’s popularity in India continues to grow, and by offering a range of NBA programming on Viacom18 in both English and Hindi, we look forward to reaching and inspiring millions of new and existing NBA fans across the country.”

     

  • A bid to empower persons with early Alzheimer’s in tune with Alzheimer's Month

    MTV & Ogilvy launch initiative for Alzheimer’s Disease

    By Our Staff

     

    MTV in collaboration with Ogilvy has launched Memory Karaoke – an initiative to help those living with early Alzheimer’s to cope with memory loss. Emphasising how ‘Forgetting Isn’t Funny’, Memory Karaoke, a custom-created karaoke will feature four foot-tapping songs on https://www.mtvmemorykaraoke.com, based on commonly forgotten information by those in the early stages of Alzheimer’s.

     

    Said Anshul Ailawadi – Head, Youth Music and English Entertainment at Viacom18: “Music is nothing less than manna for one and all. MTV Memory Karaoke elevates this very role of music to a higher plane by making a small yet significant difference to the lives of those affected by Alzheimer’s and their caregivers. We at MTV are humbled by the opportunity to be a part of this initiative.”

     

    Added Vidya Shenoy, an integrative therapist and dementia care specialist who is the Secretary-General of ARDSI: “Music is a therapeutic tool for the mind, body and soul. Memory Karaoke will be an enjoyable, assistive aid for those with early Alzheimer’s to Retain. Reminisce. Recall.”

     

    Elaborating on their idea, Akshay Seth, Group Creative Director, and Chinmay Raut, Senior Creative Director at Ogilvy Mumbai, said, “Growing up, we’ve all experienced how retaining new information would become easier whenever it was set to a tune. With the same being true for those with early Alzheimer’s, we wanted to create a platform where tracks could be customized by the family member by entering important information of the affected member as lyrics. Memory Karaoke offers personalized songs for both to practice daily, resulting in better retention and recall over time. The mission is to introduce an enjoyable, daily ritual that takes away the frustration and helps the caregiver and the person with early Alzheimer’s to eventually sing in a manner comfortable to them.”

     

  • A handbook on all things Gen Z for marketers and brand custodians

    MTV Insights Studio launches Youth Study

    By Our Staff

     

    MTV Insights Studio has launched the 2021 edition of its MTV Youth Study titled ‘Atmanirbhar by Circumstance’, a handbook for the advertising and marketing community that provides a “comprehensive overview of India’s Gen Z population”.

     

    Said Anshul Ailawadi – Head, Youth Music and English Entertainment at Viacom18: “2020 has been a pivotal year in so many ways. This edition of our youth study is the first such exercise post the first wave of the pandemic. It offers a rare glimpse into how young Indians are coping with a changing world in which every aspect of their lives – from their education and relationships to their careers and interests – needs to be rebuilt. It will go a long way in helping brands, creators and publishers establish a deeper connection with their Gen Z constituency.”

     

     

  • New roles for Ferzad Palia and Anshul Ailawadi

    Viacom18 restructures its leadership team

    By Our Staff

    Ferzad Palia
    Ferzad Palia
    Anshul Ailawadi
    Anshul Ailawadi

    Viacom18 has announced changes in its leadership team to bolster its digital and broadcast businesses. Driving the agenda of growing its digital subscription businesses, in his new role, Ferzad Palia will head all subscriber-driven pay services (SVOD – Voot Select and Voot Kids) and International expansion for Voot and will report to Gourav Rakshit, COO, Viacom18 Digital Ventures.

    The network’s Youth, Music and English Entertainment business will now be led by Anshul Ailawadi, erstwhile strategy and project management lead at the Group CEO’s office. Ailawadi will report to Rahul Joshi, Managing Director, Network18, in his new role.

    Notes a communique: “In its endeavour to become a future-proof organisation, identifying opportunities to drive synergies is crucial. Ferzad has led the growth of the network’s Youth, Music and English Entertainment business for the past 16 years. More recently he launched Voot Select that has already raced to add 1mn+ subscribers within a year. He will now look to cohesively grow Viacom18’s SVoD and International digital businesses. Anshul has played a key role in the growth of Viacom18 over the last 6 years and is a strong proponent of the tremendous fandom, and the potential business opportunity that the YME brands of Viacom18 command. In a young country like India, these brands have a long runway for growth, especially given the proliferation of digital platforms.