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Tag: Anoushka Adya

  • Schutzen plans to commence sale of its products from October through its website, social media platforms and other giant portals like Amazon

    Di-Mentions Studio bags digital mandate for Schutzen India

    By A Correspondent

     

    Di-Mentions Studio, a full service digital marketing and design agency has been selected as the digital agency of record for the Indian operations of automotive clean and care company Schutzen Car Care Private Limited.

     

    The 360-degree digital communication agency will provide complete digital branding to the brand from designing marketing collaterals, social-media strategy and execution, and media planning in its first phase. In phase two, the brand wants to venture into print, outdoor and video segments.

     

    Said Anoushka Adya, Founder & Partner, Di-Mentions: “We are happy to have Schutzen onboard as they have an aggressive plan going forward, not just building their brand in the Indian market but also extending their franchise in global markets. This gives us ample opportunity to extend our creative horizons and deliver all-encompassing solutions to maximize outreach and business for the company.”

     

    Commenting on this development, Raj Tanna, Founder & Director, Schutzen Car Care said, “After doing months of R&D and setting things up for Schutzen to become operational, it was time for us to appoint an agency who understands the USP’s of our products and its intended purpose, and brings a holistic communication strategy in place. We decided to go with Di-Mentions Studio because of their proven record in digital media and creative strategy.”

     

    Schutzen plans to commence sale of its products from October through its website, social media platforms and other giant portals like Amazon.

     

  • Di-Mentions Studio champions aesthetics in a number-driven industry

    Di-Mentions Studio bags digital mandate of EsselWorld

    By A correspondent

     

    Di-Mentions Studio has bagged the digital mandate for EsselWorld, Water Kingdom in Mumbai and Downtown EsselWorld in Pune. In a little less than a year, Di-Mentions has added value to the digital adjacent of marketing for numerous brands and has seen growth in the digital, strategy and design arena.

     

    “At Di-Mentions, we’ve built our culture and standards on excellence, making a difference, focus and valuing client relationships. Being from a strong background of mainline, my main aim behind setting up a Digital Studio was to take the legacy of D.S. Mittle forward and actually make a difference to brand communications on all platforms,” says Devesh Mittle, Founder and Partner at Di-Mentions Studio.

     

    There is a massive market for amusement parks in India today. With limited government-run public spaces for re-creation, privately owned and run theme parks are an interesting getaway for millions during public holidays. For those who cannot afford to hitch a ride to the nearest hill station or beach, the idea of adventurous rides, lazy pools, food, music and entertainment at EsselWorld and Water Kingdom is a perfect package.

     

    “More and more of our target groups are online and spending a lot of time and money on social media platforms. The youth today plan their outings meticulously and are always looking for unique experiences at a great deal. We have a lot to offer and communicating all of this will be possible in many creative ways with Di-Mentions on board. Surely, this will boost our business and the brand tremendously,” added Singh Sekhon, Sr. Manager of Marketing at Essel Group.

     

    Anoushka Adya

    “In the race of getting more likes and visibility, the authenticity of great communication and design is being missed out on in the digital space. Nobody just shares because you told him or her to do so. The questions are, can they relate to it? Do they like what you’re saying? Have you made an instant connection? Have you kept your promise? Do you have a genuine voice?,” says Anoushka Adya, Founder and Partner at Di-Mentions Studio. “Hence, we can say that the USP of Di-Mentions as opposed to other digital agencies in the same space is – Design. We believe “Great Design” is the strongest communicator.”