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Tag: Anoop N

  • Abhijit Majumder, former Managing Editor, Mail Today, will be its Editor-in-Chief

    Asianet News unveils bilingual media tech platform, mynation.com

    By A Correspondent

     

    Asianet News Network announced the launch of its latest bi-lingual media tech platform in English and Hindi – mynation.com. Abhijit Majumder, former Managing Editor, Mail Today, will be its Editor-in-Chief.

     

    Speaking on the launch, Anoop N, Chief Operating Officer, Asianet News Digital, said, “Asianet News Network is focused on creating a compelling digital video content platform. We are the market leaders in South Indian languages. With Mynation, we will disrupt the English and Hindi news segment and deliver technology innovations in video and content distribution. We are excited about this next phase of our growth.”

     

    Added Majumder: “Asianet News Network’s strong brand credibility and presence across the four southern states with strong vernacular teams and deep regional insights provides us the edge to source and deliver content like none other. MyNation can now fully deliver on its promise of being the destination for focused news and video content.”

     

    Added K Madhavan, Chairman, Asianet News Network: “With this launch, Asianet News network gets a head start in the intensely competitive English and Hindi digital news space. We have brands like Republic TV which is the undisputed leader in the English news genre since its launch. With the launch of MyNation.com we look forward to bringing in disruption in the English and Hindi digital news segment”

     

    Said Amit Gupta, Group CEO, Asianet News Network: “At Asianet News digital, we focus on realizing the convergence of high-quality content and technology to deliver superior user experience and engagement. We are building deep domain expertise across board /languages and are excited to welcome Abhijit to lead this initiative. Asianet News Network is working on growing in-organically in Kannada, Telugu and verticals such as sports amongst others to further strengthen its position across all south languages in digital. FY19 will be a year of consolidating Asianet News digital and Asianet News Network as a Media tech entity for advertisers and brands that work with us. With our multi-platform reach across mediums – broadcast, print, radio and digital – and expanding audience segments – National and International Asianet News offers them a significant opportunity.”

     

     

  • The platform was ranked 116 at the beginning of the year and is now ranked 28, as per the latest Comscore mobile metrics

    Asianetnews.com enters Top 30 news sites club

    By A Correspondent

     

    Digital platform www.asianetnews.com, has entered the Top 30 news websites for mobile users club. The portal is currently ranked at the 28th position. The platform was ranked 116 at the beginning of the year and is now ranked 28, as per the latest Comscore mobile metrics, notes a communique (data unverified)

     

    The website is the combined digital foray of all Asianet News Network Digital properties like Asianet News, Suvarna News and Kannada Prabha. With the recent launch of Newsable and Asianet News Telugu and the conclusion of the acquisition of Newsfast, the website now covers all southern languages.

     

    Said Anoop N, COO, Asianet Newsable: “Asianet News Digital platform’s phenomenal growth validates the overall Indian regional language growth theory in Digital. Our strong presence across the most affluent and vibrant Internet user community of South India lends itself as a partner of choice for users and brands alike. We aspire to expand both organically and inorganically in the space of Videos and are in active discussions to consolidate the individual language positions as well.”