MxMIndia

Tag: Anniversary

  • MxMIndia completes a decade of serving the fraternity today. Thank you for keeping the faith

    We are 10. Ten-tena-ten

     

    We are 10. Phew.

     

    It’s our tenth anniversary. MxMIndia was born on September 9, 2011.

     

    When we started, we were very idealistic. We think we still are that. We believe that it’s possible to rise and shine in B2B journalism without compromising on integrity.

     

    We phewed earlier because these have been tough years. Very, very tough. The last year saw our revenues dramatically. The lockdown in fact gave us reason to not rue too much about the state we were in, as if we were down to 25% of our receivables, some bigger ones saw revenues shaved to lesser.

     

    This last decade has seen Indian media change its face, and the pandemic period has seen even more changes. We’ve often cheered the players, but we’ve also sighed and got very angry. Often we’ve even regretted that we cheered some.

     

    Our 10-year journey has seen us re-engineer ourselves. We’ve outsourced all non-core functions. Technology, accounts, payroll and even editing. So we are a small team, we aren’t a publication of record, but we record every significant thing that matters.

     

    We started with video interviews aggressively last year, but slowed down when all and sundry were doing it. Unless the content was arresting, there weren’t enough takers. But the low patronage didn’t hold us from taking up issues that we believe deserve coverage and scrutiny. Like gender sensitivity. Media literacy. Disability. Ethics.

     

    It’s difficult to thrive in the mess that prevails in the media. Especially when we dismiss all attempts to curry favour, write favourable content so that it can generate revenues. We are happy to embrace advertisers to sell our advertising inventory. Not our editorial…

     

    MxM wasn’t the first in the business. Perhaps the tenth. Or the fifteenth. We are decidedly not meant for the media professional looking for the routine news, though we do feature them. We don’t the quickie ask-five-people-for-their-views analyses. We offer commentary from top professionals in the business. And top-grade young and emerging professionals as well.

     

    On our tenth anniversary, a big thank you to all those associated with us through this last decade. Thanks to our staffers, columnists, writers, the industries and professionals we track, friends in the media, our technology, accounting partners and of course our advertisers, our benefactors. The families of all those working with us. And mine.

     

    Our primary allegiance has always been and will always be to our readers. They come first. Now, and in the next five, 10, whatever.

     

    Thanks much,

     

    Pradyuman Maheshwari

    Founder, Editor-in-Chief and CEO

    MxMIndia

     

    Mumbai, September 9, 2021

     

  • A month-long promotional offer with five cars, gold coins, cellphones etc are on offer

    HomeShop18 celebrates 5th anniversary

    By A Correspondent

     

    HomeShop18, the 24-hour home shopping channel from the Network18 group, is celebrating five years of existence. Started in 2008, HomeShop18 boasts of reaching out to more than 17 million households across the country.

     

    Commenting on the, Sundeep Malhotra, Founder and CEO, HomeShop18, said “HomeShop18 was started as a mere concept with a belief that electronic shopping will offer a transformational experience and enrich the lives of millions of consumers in India. In these five years, we have been able to successfully establish the virtual retail industry and HomeShop18 is perceived as the largest and most trusted shopping provider in the country.”

     

    To mark its fifth anniversary, HomeShop18 has announced a promotional offer titled ‘Shopping Shaan Se’. Starting April 5 through May 5, 2013, there will be five daily prizes which will include a gold coin, a mobilephone, a watch, a hand blender and a gift voucher worth Rs 1000. In addition, there’s one Honda City and  four Maruti Altos cars to be won in this month-long celebration.

  • To celebrate this landmark, the magazine's 5th anniversary issue is a 230-page 'luxury special'

    GoodHomes turns 5

    By A Correspondent

     

    GoodHomes, the interiors magazine published by Worldwide Media, completes five years this month. To celebrate this landmark, the magazine’s 5th anniversary issue is a 230-page ‘luxury special’. This mega issue focuses on the various avatars of indulgent home decor. The luxury theme has been chosen, keeping in mind consumer aspirations & the growing luxury home decor market (expected to grow at 25% per year, according to ET).

     

    GoodHomes Editor Ronitaa Italia-Dhanu said, “The 5th Anniversary issue looks at luxury as an experience; a way of life. It could be an object for some people, a feeling for others, or a setting for some others. Whatever it is, it is always aspirational. If I were to define ‘luxury’, I’d say it’s a state of mind. One where you feel so good, you’re always wanting it. And once you have it, you automatically and involuntarily aspire to another. This issue endeavours to address not so much the feeling itself, but the aspiration of it. This issue is all about aiming higher; about living well.”

     

    The promotional campaign includes print, outdoors, on-ground and digital. The print campaign will run across city dailies in the key metros, while the outdoor campaign would focus on Mumbai and Delhi. A pan-India on-ground push is a part of the plan as well. The digital campaign will be led by social media through contests and other engagement initiatives.

     

    Over the past year, the magazine has interpreted the ‘home’ space in new ways. Starting with a redesign of its issue last April, GoodHomes has also created an art week titled ‘GoodHomes for Art’ in Mumbai. Held between Oct 29 and November 4 last year, the aim of the art week was to educate, appreciate and understand art, to take art out of the galleries to as many people as possible. The week was filled with public art displays, workshops, artists’ meets and special showings. The art week will return to Mumbai this year during the same period.

     

  • ZoOm, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days.

    People come to Zoom for their daily dose of Bollywood: Avinash Kaul

    Avinash Kaul

    By A Correspondent

     

    “It’s been Zoombastic!” is how Avinash Kaul, Chief Executive Officer – ET Now, Times Now and Zoom describes the eight years of the Bollywood channel Zoom’s existence. The channel which was launched in 2004 is celebrating its eighth anniversary with a line-up of special programming spread across eight days, Zoom marks this milestone with the special theme Celebr8.

     

    The channel takes pride at at being in the forefront of delivering the best in Bollywood – entertainment, news, lifestyle and glamour to the viewers. “Success spawns imitators, and imitation is the best form of flattery! So while a number of other channels have launched trying to replicate the Zoom model, and some of them have even shut shop since, Zoom’s leadership in the genre has remained unchallenged. There are 3 reasons behind Zoom’s continued leadership – Access, Acumen and Audience,” says Mr Kaul about the recent launches of various other Bollywood channels.

     

    Over the years, the channel claims to have a built a deep understanding of its core viewer – the youth. “Our actions and plans are guided by this understanding and it is borne out in our product and in the brand experience. Youth is a very dynamic target group – in some ways one of the most difficult audiences and at the same time the most exciting. Bollywood has been and will continue to be a strong passion for many generations of youngsters over the years. However, with each generation of youth the relationship they share with Bollywood and the influence it yields on them keeps evolving. Zoom has it’s finger on this ever evolving pulse and when we keep the focus sharply on our audience we are able to create relevant, impactful and engaging experiences for our viewers and these in turn are great platforms for our customers – the advertisers,” explains Mr Kaul.

     

    Speaking on its future plans, Mr Kauls adds, “The youth space is exploding with a large number of marketers looking to target this highly brand-conscious segment that has an increasingly higher income and disposition to spend. Bollywood has an omnipresent influence on almost all aspects of the youth’s lifestyle. So Zoom as a brand that caters to the youth and is their most preferred Bollywood destination is poised for some very exciting times. Our focus going forward is to leverage the strengths we have – as a youth platform, as a content creator, as a broadcaster and as a part of a multi-platform media conglomerate – to partner with marketers and deliver engagement solutions for their brands. Using the philosophy of co-created contextual conversations, rather than plainly plugging a brand into a show, we develop a holistic association between brand and content. With a seamless connect between the brand message and engaging content, and the amplification of that enhanced proposition across multiple media, Zoom is able to deliver a holistic and really impactful communication solution for the marketer.”

     

    Meanwhile, Zoom has holistically embraced social media and digital platforms. With over 67 crore views it is the biggest media brand in Asia on Youtube – a reflection of the global appetite for Bollywood. Over 21 lakh fans on its Facebook page, nearly 5 lakh fans on Google+, close to 70 thousand followers on Twitter and growing influence on newer Social Media platforms like Socialcam, Tumblr and Pintrest. “Zoom is where the world comes to for their daily dose of Bollywood,” boasts Mr Kaul.

     

    Marking the special occasion, Zoom has planned various features like worldwide premiere of 8 exclusive songs, 8 different themes expressed through songs on the Zoom Barbar Jhoom, a special feature series 8-a-thon! will showcase eight spectacular debuts, biggest blockbusters, superstars, controversies, fashion statements, on-screen couples and the hottest on-screen appearances in the past 8 years.

     

  • Happy to announce the first anniversary of MxMIndia. Look our for a special edition tomorrow by 10am India

    One year and counting!

     

    Happy to announce the first anniversary of MxMIndia. Yes, we launched last year on September 9. Look our for a special edition tomorrow by 10am India.

  • MxMIndia announces special volumes to celebrates its first anniversary, plus one big editorial or business initiative every Friday… starting tomorrow

    Special volumes to celebrate a year of MxM!

    Yes, MxMIndia will soon be a year old. We launched on Onam Day 2011, that’s September 9, and in these last 10-odd months, we believe we have gained much with your faith and patronage. And our team and associates putting in a lot of toil.

     

    To celebrate our anniversary in September, our team is putting together three special volumes:

     

    1. The Annual celebrating the One Big Idea. A collector’s issue, comprehensive and uputdownable.

    2. The MxM M-List. A first-of-its-kind who’s who of media planning and buying professionals in the country.

    and

    3. A compilation of our most popular ‘anchors’. The anchor has been an integral part of MxMIndia. A must-have companion for every media professional

     

    All of this and more.

     

    In addition, starting tomorrow and until the anniversary on Septmber 9, await the announcement of one or more new editorial and business initiatives. Every Friday. Enjoy!

     

    If you would like to participate in any of our initiatives, write to:

    For editorial: editor@mxmindia.com

    For sales: sales@mxmindia.com

    For booking your copies: subscribe@mxmindia.com