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Tag: Ann Mukherjee

  • The campaign features a short film directed by acclaimed Bollywood filmmaker Shoojit Sircar

    All Out questions parenting decisions with #standbytoughmoms campaign

    By A Correspondent

     

    All Out has launched its new brand campaign intended to initiate national dialogue about the importance of families supporting mothers when making tough parenting decisions. The campaign features a short film directed by acclaimed Bollywood filmmaker Shoojit Sircar.

     

    The three-minute film features an extended family having dinner and being confronted with a situation which raises questions about parenting. The film is a part of a larger call-to-action by the brand called #standbytoughmoms that intends to raise awareness and encourage support of parents and the tough decisions they often need to make.

     

    “My hope is that this campaign will help initiate conversations within families and encourage support for raising happy, healthy children,” said Ann Mukherjee, Global Chief Marketing Officer for SC Johnson.

     

    The campaign will be complemented with a 360-degree campaign starting with the #standbytoughmoms digital film, followed by on-ground activations and a robust print, digital campaign and television – including a national TV panel discussion. It will be the brand’s biggest campaign for 2018.

     

     

  • Mukherjee, a resident of Dallas, USA, has been Global Chief Marketing Officer of S. C. Johnson & Son, Inc. since October 2015

    Kolkata-born Ann Mukherjee is 25th Most Innovative CMO

    By A Correspondent

     

    You’ll see her make it to the covers of the business magazines very soon. She’ll even be chief guest at some of the three dozen award events or conference. Whatever.

     

    But the news is here for us to celebrate. SC Johnson CMO Ann Mukherjee is #25 in Business Insider’s 50 Most Innovative CMOs list. Here’s a link to the list – ranking-wise: http://www.businessinsider.in/The-CMO-List-Ranked-1-to-50/articleshow/55446196.cms. And here’s the list in alphabetical order: http://www.businessinsider.in/The-CMO-list-From-A-to-Z/articleshow/55446216.cms

     

    Ann or Anindita Mukherjee lives in Dallas, Texas with her husband Dipu and their teenage twins.  Notes a profile on Bloomberg.com: “Mukherjee, has been Global Chief Marketing Officer of S. C. Johnson & Son, Inc. since October 2015. She served as President of Global Snacks Group and PepsiCo Global Insights of Pepsico, Inc until 2015. She served as the Chief Marketing Officer and Senior Vice President at Frito-Lay North America, Inc. She joined Plano-based Frito-Lay North America in 2005 as Vice President of Marketing. She has extensive experience in consumer marketing, having worked on programs for chip-brands Doritos and Cheetos… Prior to PepsiCo, Mukherjee worked in Brand Management and Marketing at Kraft Foods Group, Inc. and Citibank.”

     

    She has done an MBA in Finance from the University of Chicago Booth School of Business and has undergraduate degrees in Economics and Religious Theology from the the University of Chicago.