MxMIndia

Tag: Anmol Dar

  • The six-point marks are the foundation of branding excellence for any brand

    Brands fall short in providing excellence, notes Superbrands India Study

    By A Correspondent

     

    As Superbrands India gets set for the fifth edition of Business Superbrands tomorrow (March 24). as many as 1008 brands have fallen by the way side in its proprietary six-point mark on a scale of 1-10, notes a communique. This two-step process takes into account the views and experiences of marketing professionals and an evaluation of the brands that passed this scrutiny by the independent Superbrands India Council. The six-point marks are the foundation of branding excellence for any brand.

     

    According to Anmol Dar, Managing Director and Chairman, Superbrands India, “This year’s edition is special since it sees the participation of several new brands. Amongst them are the Bird Group, H R Johnson, IFFCO, IMRB, M P Tourism, S Chand, SAP, Tata Wiron, TCI Express and Yes Bank. American Express and Sify have made a comeback after ten years. Twenty-one brands have retained their position as Business Superbrands by paying close attention to their evolving customers and committing themselves to providing exceptional value.”

     

    “Of the 1100 brands we started with 650 fell in the first stage of the study, the remaining 450 brands were sent to members of the Superbrands Council comprising Arnab Goswami, former President News Times Network; Getamber Anand, President Credai National and Chairman & Managing Director ATS Infrastructure; Harish Badami, Managing Director, ACC Cements; Pawan Agarwal, Director Dainik Bhaskar; Rajiv Agarwal, Chief Executive Officer Essar Shipping & Ports; Raman Roy, Chairman & Managing Director Quattro Global Services; Suresh Goklaney, Vice Chairman Eureka Forbes and Vipin Sondhi, Managing Director, JCB India,” said Dar.

     

    Further, Dar added, “155 brands out of 450 were shortlisted by the council. Most brands that failed to make the cut were possibly aberrant in their customer response or simply failed to hear the customer. Both absolutely sinful and unforgivable reactions to a market straining at the leash to get ahead.”

     

  • The SuperStartUp Council in India will be led by brand builder turned online entrepreneur, Shivjeet Kullar

    Superbrands to honour SuperStartUps in India

    By A Correspondent

     

    Superbrands has announced the launch of SuperStartUps for India. Superbrands invites entries from startups in India to be part of the SuperStartUp honour. This initiative will enable startups to differentiate their brands from an idea perspective and engage users in their brand journey. Startup brands can aim to stand a class apart by being recognised not just for their idea, but also presentation, execution and user satisfaction.

     

    The SuperStartUp Council in India will be led by brand builder turned online entrepreneur, Shivjeet Kullar. It will also features names like ad-film maker Prahalad Kakkar,  Deep Kalra, Founder, Make My Trip, Sanjiv Bikchandani, founder Naukri.com, Valerie Pinto, CEO, Weber Shandwick and Anmol Dar, Founder, Superbrands India amongst others.

     

    Speaking on the launch of the initiative, Dar said, “India is fast rising as the startup destination in the world. With the burgeoning of more than 700 brands each year it has become extremely important to differentiate, with credibility and understand from users themselves. We have chosen to partner with Shivjeet in this ecosystem as he not only understands brands and their architecture but is also an entrepreneur in the startup world himself who is keenly aware of the challenges and nuances of being in the ecosystem”.

     

    Commenting on the initiative and launch in India, Kullar stated, “We are truly excited with the opportunity to bring SuperStartUps to India. Superbrands simply put, sets the standards for trust, respect and breakout performance. We aim to work with netizens from across the country who will shortlist and score startup brands. Letting consumers be the true judge”.