By A Correspondent
Neo@Ogilvy India has announced the appointment of AnkushTalwar as Head - Analytics & Insights, Neo@Ogilvy. An Analytics Leader with Flipkart before joining Neo@Ogilvy, Ankushhas 12+ years of Data Science, Analytics & Insights experience.At Neo, Ankush will develop and scale the analytics capabilities for Digital & performance media.
Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India said: “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankushwho will lead Neo@Ogilvy’sjourney into analytics.â€
Ankush has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning ecommerce, retail, banking & utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.
In his last role, Ankush was the Head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest ecommerce portal in India.