By Our Staff
L&T Mutual Fund announced the launch of ‘Investing ki Kashti’, a digital campaign to raise awareness about the Index fund category. The campaign aims to simplify, educate and raise awareness about the Index Fund category. It emphasises on how investors can ‘Sail Along’ in an ‘autopilot mode’ by investing in Index Funds.
Speaking on the launch of the digital campaign, Kailash Kulkarni, CEO, L&T Mutual Fund said: “Steering a row-boat is fun when there is minimum effort with maximum impact and our latest digital campaign on Index funds highlights the hassle-free feature of this category where an investor is not required to decide on the sectors and the investment style, before investing. We believe in demystifying the jargon of the MF industry and all our communication across the board aims at simple, easy to relate campaigns that a person without any financial knowledge can also understand.”
Added Ankur Thakore, Chief Distribution Officer, L&T Mutual Fund: “The campaign Investing ki Kashti helps contextualise Index funds as a suitable choice for risk-averse investors as it has the risk of minimal tracking error. Hearing kids talk about what appears to be a conversation between two adults adds freshness and drives the message better.”