MxMIndia

Tag: Ankur Suman

  • With brand ambassador Ayushmann Khurrana and his brother Aparshakti

    Pune University opens India’s first museum of cartoon art

    By Our Staff

     

    As a part of its ongoing ‘Property Sahi. Aur Ab Services Sabhi’ brand campaign, Magicbricks has launched two new TVCs featuring brand ambassador Ayushmann Khurrana, reiterating its transformation to an integrated, full-stack platform for all property needs. While the first TVC gave viewers a glimpse of the new range of diverse services offered at Magicbricks, the two new TVCs focus on key pillars of home loan and expert advice services.

     

    Elaborating on the campaign, Devarshy R. Ganguly, Head of Marketing, Magicbricks, said: “The two new TVCs focus on important pillars in the home buying journey- home loans and expert advice & assistance; thus, reinstating our brand purpose that Magicbricks is a one stop solution for all property related needs. Through its succinct messaging, the campaign emphasizes how Magicbricks is committed to addressing customer challenges; thus enabling a hassle-free experience.”

     

    Talking about the campaign, Ankur Suman- Partner & ECD- RK Swamy BBDO, said, “The campaign had to reflect the slice of life situations in a typical Indian family. So, we set the stories in relatable situations, be it with “property experts” in our families or the loveable sibling with annoying quirks. The never seen before casting of Aparshakti Khurrana as Ayushmann’s brother makes the creative all the more credible.”

     

  • ‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode

    Magicbricks crowdsources content for brand film

    By A Correspondent

     

    Property platform Magicbricks is driving positive consumer sentiment in the national lockdown by encouraging its employees and partners to come together for a crowd-sourced first-of-its-kind brand film ‘Ghar pe rehkar Ghar ko Dekha’.

     

    Said Prasun Kumar, Marketing Head, Magicbricks: “The challenge for us while making this film were two-fold. First, how to create a powerful piece of content based on strong consumer insight which also had to be contextual to the times we are living in. And the second was to produce the film remotely from every contributors’ homes. Real estate has been one of the most impacted industries due to the outbreak of COVID-19 impacting the consumer sentiments deeply. And as the leading brand, it is our responsibility to reignite property investment considerations. ‘Ghar pe rehkar Ghar ko Dekha’ is an emotive and engaging storytelling sure to make consumers identify with it and connect at heart. It is almost the most unique effort by any brand under the circumstances.”

     

    Added  Ankur Suman, Partner, RK Swamy BBDO: “We saw lockdown as a phase where the relevance of Magicbricks was actually amplified! Everyone was talking of staying home and home became the centre of our universe, indeed. But staying at home can be a difficult experience if you are not comfortable in it. This powerful insight was the cornerstone and lyricist Pankaj Bora built a poetic narrative on it. As the lockdown put many restrictions on production, we chose to crowd-source the visuals and the rest.  We wanted this campaign to be realistic and truthful. After all, it is nothing but a reflection of the consumer truth.”

     

     

  • ‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode

    Magicbricks crowdsources content to launch latest brand film

    By A Correspondent

     

    Magicbricks drove positive consumer sentiment amidst the national lockdown by encouraging its employees and partners to come together for a crowdsourced brand film ‘Ghar pe rehkar Ghar ko Dekha’.

     

    Said Prasun Kumar, Marketing Head, Magicbricks: “The challenge for us while making this film were two-fold. First, how to create a powerful piece of content based on strong consumer insight which also had to be contextual to the times we are living in. And the second was to produce the film remotely from every contributors’ homes. Real estate has been one of the most impacted industries due to the outbreak of Covid-19 impacting the consumer sentiments deeply. And as the leading brand, it is our responsibility to reignite property investment considerations. ‘Ghar pe rehkar Ghar ko Dekha’ is an emotive and engaging storytelling sure to make consumers identify with it and connect at heart. It is almost the most unique effort by any brand under the circumstances.”

     

    Added Ankur Suman, Partner, RK Swamy BBDO, said: “We saw lockdown as a phase where the relevance of Magicbricks was actually amplified! Everyone was talking of staying home and home became the centre of our universe, indeed. But staying at home can be a difficult experience if you are not comfortable in it. This powerful insight was the cornerstone and lyricist Pankaj Bora built a poetic narrative on it. As the lockdown put many restrictions on production, we chose to crowd-source the visuals and the rest.  We wanted this campaign to be realistic and truthful. After all, it is nothing but a reflection of the consumer truth.”

     

     

  • The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio

    Magicbricks launches new brand campaign for the festive season

    By A Correspondent

     

    Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring Bollywood actors Ayushmann Khurrana and Kriti Sanon. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature the actors in multiple TVCs and online videos.

     

    Speaking on the campaign, Prasun Kumar, Marketing Head, Magicbricks, said: “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end users to come back to the market. It is extremely delightful to see the wonderful on screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”

     

    Commenting on the campaign, Ankur Suman, Partner and Executive Creative Director, RK Swamy BBDO, added: “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

     

     

  • The campaign takes inspiration from the 25-year-olds of today

    IndusInd Bank launches new campaign to celebrate turning ‘#Just25’

    By A Correspondent

     

    IndusInd Bank announced the launch of a multimedia campaign to commemorate the completion of the bank’s journey of 25 years.

     

    Speaking on the campaign, Anil Ramachandran, EVP & Head, Marketing and Retail Unsecured Assets at IndusInd Bank said: “2019 is indeed a celebratory year as IndusInd Bank turns 25. Our #Just 25 campaign embodies the many attributes of who we are and what we have achieved in our wonderful 25-year journey. There is an exuberance and joy at what we have achieved, but more importantly there is a sense of anticipation and promise of what lies ahead. The campaign underscores our constant commitment to our customers over the years. It throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of while steadfastly focusing on our core mission of making banking truly convenient .This milestone provides us an opportunity to both reflect on our past, and to look forward to the rich promise of an even brighter future. We continue to remain mindful that the world is an ever-changing place, and if anything, we must continue to stay young and relevant. We strongly believe that our passion for delivering unique and innovative banking solutions, and our inherent commitment to putting our customer at the heart of all that we do,  will continue to be our driving force for the next 25 years.”

     

    Also added, Ankur Suman, Principal Consultant and Creative Head, R K Swamy BBDO: “In a category that loves to flaunt legacies and play the ‘we fulfil your dreams’ song, IndusInd Bank has emerged as a distinctly youthful, innovation-oriented brand. So its 25-year celebration had to be different from the regular ‘silver jubilee’ approach. We looked at this milestone not as a 25th anniversary, but as a 25th birthday! At 25, IndusInd Bank shares the spirit of 25-year-olds who are making a positive difference to the world around us; who proudly say, we’re just25!”

     

     

  • Showcases the widest choices and convenience while looking for property on Magicbricks

    Magicbricks launches musical ad campaign ‘Property Ka Supermarket’

    By A Correspondent

     

    Magicbricks has launched its first ever musical advertising campaign that re-affirms the brand’s position as ‘Property Ka Supermarket’ offering a wide choice of properties, products and services for the customer for each and every stage of the home buying journey.

     

    Through this ad campaign, Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailor made services it has to offer at each and every stage of the home buying journey, notes a communique.

     

    Conceptualised by RK Swamy BBDO, the campaign features popular television actor Iqbal Khan and model Onima Kashyap as lead protagonists. The 360-degree campaign will run across print, outdoor, digital, social and radio. As the first musical commercial in the online real estate industry, the storyboard showcases the consumer as the king, and how Magicbricks offers a wide variety of choices and makes their home-buying experience hassle-free.

     

    Speaking about the launch, Prasun Kumar, Marketing Head, Magicbricks.com said: “The campaign is based on a strong insight that when it comes to looking for choices, Indian consumers just can’t have enough. And in a high ticket and involvement category like Real Estate, this comes to fore all the more. Hence, we conceptualised an idea of presenting Magicbricks as Property Ka Supermarket. When we talk about the home buying process, the choices and services offered by Magicbricks, it is unparalleled. The campaign has been conceptualised and filmed in a way that consumers can very easily relate to the protagonists as they will somewhere see their own story of home buying journey. Based on a very peppy music & lyrics, this is the first in the category and will help uplift buyer sentiments. With this ad campaign, our aim is to reaffirm the brand’s position as ‘Property Ka Supermarket’ offering widest ‘Choices.’ This is the first musical in its category with a dose of fun and humourwith a serious message for the home buying process.Home buying is one of the most important decision of an Indian, and we want to ensure that we at Magicbricks bring to them the best in terms of choice and convenience. With our bouquet of products and service offerings, we,aim at making the home buying journey of our consumers seamless and memorable and that’s what this new ad campaign is all about.”

     

    Added RK Swamy BBDO Creative Director Ankur Suman: ” To tell a brand’s offerings & functions in an entertaining, breezy and yet simple manner is always a challenge.  That’s why the idea of presenting Magicbricks as a supermarket worked brilliantly for us.  It wasn’t easy to make words like 3 BHK, construction or ready-move-lyrical and hummable, but the lyricist, Pankaj Bora, did a spectacular job.”

     

  • Ozone 1M highlights the importance of intimate hygiene

    By A Correspondent

     

    R K Swamy BBDO Delhi launched a digital and on-ground campaign#ThatsMyDatefor Ozone 1m, a brand of intimate hygiene products for women. The objective of this initiative is to create awareness among women about the importance of intimate hygiene.

     

    Said Creative Head Ankur Suman: “We can’t make women aware, unless we first open them up on the topic of menstruation. And to help them open up, we needed to start with something as simple as asking them to talk about their menstrual date.”

     

    A few days before Menstrual Hygiene Day, several women were contacted through private messages on social media, urging them to upload their photos mentioning their next menstrual date along with #ThatsMyDate on their social profiles.

     

    The on-ground activity was launched on May 28, Menstrual Hygiene Day, at an event organised by NGO Sacchi Saheli, at Inner Circle, Connaught Place.

     

    Said Neeta Agarwal, CMO, Ozone Group: “As a brand, we always wanted to promote the importance of intimate hygiene among as many women as possible. Looking at the phenomenal success of #ThatsMyDate campaign, we are now planning to go to next level by taking this initiative pan-India.”

     

  • Ads Feature brand endorser Farhan Akhtar and actor Boman Irani

    IndusInd Bank launches new campaign on ‘Fingerprint Banking’

    By A Correspondent

     

    IndusInd Bank has launched an integrated advertising campaign to unveil its innovative service ‘Fingerprint Banking’. IndusInd Bank is the first bank in the country to launch this service where customers can do end-to-end banking transactions on its Mobile Banking app ‘IndusMobile’, by using just their fingerprint. The campaign features Farhan Akhtar, brand endorser for IndusInd Bank and multitalented actor Boman Irani.

     

    ‘Fingerprint Banking’ service has been launched after studying consumer behavior and insights on remembering complicated and lengthy passwords. It was found that customers tend to forget their passwords and resetting them again was a lot of trouble. With fingerprint banking, consumers can afford to forget passwords forever.

     

    Apart from fingerprint, the mobile banking App also has functionality of ‘Swipe Pattern’ which can be set as a security identifier to conduct mobile banking transactions. This ensures that customers across all smart phone devices can do their banking transactions seamlessly without entering passwords.

     

    Launching the campaign, Sumant Kathpalia, Head – Consumer Banking, IndusInd Bank said, “This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of Responsive Innovation. We are glad that Bollywood’s two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign”.

     

    Ankur Suman, Principal Consultant & Creative Head, RK Swamy BBDO commented, “As always, IndusInd Bank has come up with yet another unique, differentiated service. So the communication needs to be potent enough to create the right degree of buzz amongst consumers. While we have demonstrated the convenience of Fingerprint Banking clearly, we have retained the zippy energy and humour that have given the brand’s communication a distinguished identity over the years.”

     

    IndusInd Bank has adopted a well synergized multimedia media approach for this campaign. While TV will be the lead medium of the campaign, effective digital media will engage and connect with the digital savvy audience.  Other mediums will also be used along with the key mediums in order to create a ‘surround sound’ of the communication. The estimated media spends of the ad campaign is approximately Rs. 15 crores.

     

  • The task was to project the portal as an expert and friendly guide in the home search process

    Magicbricks seeks to make house-hunting a pleasant experience

    By A Correspondent

     

    Magicbricks has unveiled a new TVC that shows a young wife and her husband searching for a property. The film shows that hunting for a house can be a pain-free experience, and the process can bring a couple even closer; turning the hunt for a house a pleasant experience.

     

    Ankur Suman, Creative Director, R K Swamy BBDO, said “We wanted to give our communication tender and softer hues and therefore an emotional layering was imperative. The song ‘Do deewane sheher mein’… serves that purpose perfectly. An important ingredient of the new Magicbricks campaign, this song is arguably Hindi Cinema’s only home search song! Against the backdrop of this song, we wanted to depict a simple, credible story around the ease of searching property on the website, without any joke or contrived created device jostling for viewers’ attention. So this campaign sets the right tone for the brand and acts as the first step to build an emotional bridge between the portal and users, which is quite pertinent to something like home search.”

     

    Sunil Kukreti, Senior Partner, R K Swamy BBDO said, “The online real estate portal category is now getting very competitive and the task was to project the portal as an expert and friendly guide in the home search process. The TVC had to emotionally connect with the consumers while getting across that Magicbricks simplifies the home search process and makes it easy and fun.”