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Tag: Ankur Pujari

  • To take charge of digital marketing mandate of CEAT Specialty tyres for Europe and India

    Hyper Connect Asia partners with Ceat

    By Our Staff

     

    Ceat Specialty, the off-highway tyre brand of RPG group, has chosen Hyper Connect Asia as their digital agency of record. Hyper Connect Asia will be responsible for the end-to-end digital marketing mandate of CEAT Specialty in Europe and India. The brand partnership will primarily focus on digital communication of the OTR and agriculture tyre categories of CEAT Specialty.

     

    Said Vijay Gambhire, Chief Executive – CEAT Specialty: “Europe is a key market for OHT business, and initial acceptance of our products and services has been very good. In order to further build on the initial momentum, we realise our digital communication will play a key role in our efforts to connect with our end customers. We want a capable and creative digital marketing agency, and Hyper connect fits the bill.”

     

    Added Ankur Pujari, Co-Founder & Business Lead, Hyper Connect Asia: “Our team is upbeat to be associated with a legacy brand name like CEAT (RPG group) and partner with them in their India and Europe growth story. As a young and growing digital marketing player, we are always enthusiastic about exploring brand innovations and the challenges that tag along with it. Associating with such great brands enables us to scale up our expertise and understand the dynamics of the local and international consumer behaviour.  It also strengthens our foothold in one more sector.”

     

     

  • Focus on performance marketing, influencer engagement and driving growth for D2C brands

    Hyper Connect Asia to collaborate with BSConsult

    By A Correspondent

     

    Hyper Connect Asia has announced a collaboration with Beerajaah Swain Consulting, a growth marketing agency ledddd byyyyy Beerajaah Sswain. Hyper Connect Asia has been working with start-ups and scale-ups in the Direct-to-consumer (D2C) space.

     

    Commenting on this partnership, Ankur Pujari, Co-founder and Business Lead at Hyper Connect Asia said: “We believe that Beeraajah would help us expand our portfolio in the D2C space which has been our business focus for the last 6 months. He brings in an ideal mix of experience and strategy along with a deep understanding of data analytics. This category is set to explode and we have already added five brands in the D2C space where two are from the House of Marico and three national and international .”

     

    Added Sswain: “D2C is on the rise in Asia and we will have more brands jumping on the D2C bandwagon post COVID world. I have been working with a lot of start-ups as well as scale-ups and branding & strategic thinking is a huge opportunity area where D2C brands will have to invest if they have to fight for the mind-space of the consumer and Hyper Connect Asia is doing some great work in this space. So it’s a match of head and hearts.”