By Our Staff
Cashback online shopping site GoPaisa has announced a digital campaign called #PartyonwithGoPaisaCashback to spread awareness around cashback. The campaign has been launched ahead of Holi keeping the shopping traffic in mind. The cashback platform has unveiled a series of shot videos in the form of short situational dialogues to spread awareness around the concept of cashback and added money-saving methods. The campaign is live across the social media platforms connecting directly with the potential online shoppers.
Said Ankita Jain- CO-Founder, GoPaisa: “A lot of people are still directly opting for the offers that appear on the checkout while shopping on eCommerce websites. Though people are aware of the terminology of ‘cashback’ they still have not really developed a habit of opting for a cashback coupon before hitting the pay button. And the difference that an added cashback offer can make is significant. Hence, we are launching this digital campaign to create awareness with a dash of humour, which falls in line with the taste of the digital audience too.”