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Tag: Ankit Mehrotra

  • The launch campaign has at its core, the brand’s promise of offering fine dining experiences to gourmet lovers

    Gourmet Passport breaks stereotypes with ‘The Pursuit of Great Taste’ campaign

    By A Correspondent

     

    Gourmet Passport has announced the launch of its integrated digital video campaign that focuses on bringing alive the idea of ‘The Pursuit of Great Taste’.

     

    Sharing his thoughts on the digital campaign, Ankit Mehrotra, Co-founder & CEO, Dineout said: “With Gourmet Passport on board, we wish to expand our reach to include gourmet lovers who are always on the lookout for their next gastronomical adventure. The ad films are an attempt at building a connection with our audiences and to leave them with a chuckle while we call for gourmet connoisseurs to unite with in their pursuit of great taste! ”

     

    Conceptualised by Daiko FHO, the campaign aims to establish the essence of Gourmet Passport amongst consumers who are looking at elevating themselves to premium dining experiences. Said Rajesh Aggrawal, CEO – Daiko FHO: “In a market filled with players stuck in a ‘discounts & offers’ loop, Gourmet Passport stands apart with its unique experiential offering. The idea was to bring to life this philosophy by creating engaging stories using people with evolved tastes as protagonists. People from different walks of life who inspire everyone to join our Pursuit of Great Taste.”

     

     

  • The video stars actor Jim Sarbh

    #FearNoBill promotes in-app payments feature of Dineout Pay

    By A Correspondent

     

    Dineout has launched its integrated digital video campaign #FearNoBill to promote its in-app payments feature – Dineout Pay. The video stars actor Jim Sarbh.

     

    Commenting at the launch, Ankit Mehrotra, Co-founder and CEO, Dineout said: “At Dineout, we have always ensured that our services cater to the evolving needs of our customers. We are very excited and optimistic to embark this partnership with Jim Sarbh for our campaign #FearNoBill, which is built on sharp consumer insights and their relationship with the product. The film breaks the clutter and meaningfully engages with the audience highlighting our philosophy. Jim’s on-screen presence, quirky charm and acting skills mean that he’s perfect for the role of Bill and adds spark to the character who we’re supposed to empathize with and yet fear at the same time. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign.”

     

    Conceptualised by Animal, the campaign aims to create awareness around the brand’s strong connect with the customers who are looking for great deals and offers on their bill. Commenting on the same Sayantan Choudhury, Senior Partner – Animal said, “The #FearNoBill concept is a call-to-arms—and the brand’s mission statement—to existing and potential customers about Dineout’s greatest promise: every time you go out to eat, we take care of the bill. So we thought of this character of ‘bill’ – a devilish, slightly psychotic person who is ranting at what Dineout has done to him. Thankfully, the folks over at Dineout loved the idea and gave us all the creative freedom to work on it. And then, of course, Jim Sabh did the rest.”