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Tag: Ankit Garg

  • Featuring Spruha Joshi, the campaign attempts to decode the one thing that mothers really want

    #MaaKyaChahtiHai, asks Wakefit in ad film

    By A Correspondent

     

    Wakefit, a sleep solutions startup has rolled out a Mothers’ Day campaign, #MaaKyaChahtiHai. The campaign is live on all social platforms.

    Commenting on the survey, Ankit Garg, Co-founder & CEO at Wakefit.co said: “Even after the tiresome demands of daily schedules, our mothers never forget to fulfil our needs and wishes. According to researchers from the University of Warwick, after the birth of a child, women tend to experience more sleep disruption than men, leading to sleep deprivation up to six years after giving birth. #MaaKyaChahtiHai campaign aims at highlighting the need to look after our mother’s health and believes that the best gift to present her this Mother’s Day is the gift of sleep.”

    Added Aakriti Bhargava, Co-founder at BoringBrands: “Being a mother, this idea was close to my heart. We wanted to bring forth the idea of mothers compromising on sleep for kids, and urging the world to help them sleep better. Wakefit encouraged us to build it up and we took the opportunity to see it through a kid’s eye, in this campaign.’’

     

     

  • The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions

    Hamdard unveils latest TVC for ‘Hamdard Roghan Badam Shirin’

    By A Correspondent

     

    Hamdard Laboratories has launched a new campaign for its brand Hamdard Rogan Badam Shirin. The campaign would span the mediums of TV, Print, Outdoor, and Digital.

     

    Thisnew campaign for Hamdard Roghan Badamaims to make a serious effort to talk to the upwardly mobile working class of people who do not have time to take care of their health. From the communication point of view, the emphasis is clearly laid on highlighting the fact that Hamdard Roghan Badam is an 100 per cent pure almond oil which has remarkable benefits.

     

    The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions.

     

    The campaign is launched with the creative idea of ‘Expect more with multiple benefits of this oil’,andit looks very well grounded as it stems from a very significantinsight relevant in modern times – ‘Duniyaaapsebahutkuch expect kartihai’. The film highlights the daily struggle and how people are expected to deliver more. How people stretch themselves in their respective roles from being an efficient professional to a responsible and caring family member. Or how a kid is expected to work hard towards being an all rounder and then in addition, be a help to the parents.  And in this fight to meet ever-increasing expectations, Hamdard Rogan Badaam helps us, as it does more than it is expected to do.As a creative strategy, the communication pokes the audience and makes this point by asking, ‘Par koi haijisseaapkareinexpect …more?’

     

    Commenting on this campaign, Mansoor Ali, Chief Sales & Marketing Officer said, “We are happy to see the of the new Hamdard Roghan Badam TVC. It is in line with our vision of communicating with the young, urban and upwardly mobile people; and in bridging the classical generation gap. The campaign is fresh, uncluttered and touches a very basic human insight that “The world expects so much from you…is there anything from which you can expect more? “With this TVC, we expect Hamdard to become even more of the trusted brand name that it has been for years, especially with the urban youth”.

     

    Ankit Garg & Abhishek Misra, creative directors from L&K Saatchi and Saatchi remarked,“While creating the campaign, the challenge was two-fold.  We had to make the brand relatable to the aspiring, multi-tasking people of modern cities along with highlighting the multiple benefits of the oil both in terms of imagery and relevance. It was clear that we wanted to pick up small moments from life that would highlight the ‘extra effort’ we are expected to put in, in an very realistic manner. Pick up situations that show the daily struggle but not often seen in commercials. That would bring the freshness and warmth to the brand.”